Ian Kelley Email and Phone Number
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An experienced digital marketing leader with both agency and brand expertise in media strategy development, management, planning, buying, reporting and execution.Enjoys helping brands create and deliver paid media strategies to curate brand interest, drive consideration and profitable growth. Whether working cross-functionally, with agency partners or past clients, takes a holistic approach to strategy development and relationships.Excels in project management, streamlining process, direct communication and delivery.Expertise varies across different business verticals and industries ranging from eCommerce, Healthcare, SaaS, and others.Performance Marketing Strategy | GTM Strategy Management | Digital Marketing | Marketing Project Management | Product Marketing | Digital Advertising | Consumer Insights | Platform Media Buying, Planning & Management | Brand Marketing Strategy | Agency Relationship Management | Marketing Data Analytics | Digital Transformation
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Performance Media ManagerLighthouse Credit UnionBoston, Ma, Us
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Performance Marketing ManagerTimberland, A Vf Company Oct 2021 - PresentStratham, Nh, UsResponsible for leading paid search, paid social, affiliate and Amazon marketplace strategy for North Americas in partnership with external vendors. Collaborates with internal stakeholders and media agency partners to execute seasonal marketing campaigns that drive brand growth through customer acquisition and retention strategies.Manage annual budgets in partnership with external agencies to maximize cross-channel investments. Work cross-functionally on campaign development, media strategy, creative development input, in-market execution and reporting needs. Adopts a test-and-learn framework that includes deep analytics, performance measurement and flexible tactics that will increase revenue and deepen consumer awareness and engagement. -
Platform Media ManagerMerge Apr 2021 - Oct 2021Chicago, Illinois, UsManaged a small team (while Sr. Manager was out on Maternity leave) to service clients with paid search and paid social marketing strategies and media activation. Led weekly status meetings and communicated internally to improve cross-team workflows. Managed a single direct report with day-to-day platform media activation tasks.Acted as a lead for all paid search platform initiatives and advised agency's biggest clients on strategy and level of investment during peak Healthcare open enrollment time periods. Assisted in paid social platform media activation and strategy.Clients: Blue Cross Blue Shield, CDPHP, Cardinal Health and more.Channel Experience Includes: Paid Search, Paid Social (LinkedIn), Display & Video (YouTube) -
Paid Search PlannerMerge May 2020 - Apr 2021Chicago, Illinois, UsAs a paid search planner, I help strategize, manage, and optimize paid search engine marketing (SEM), Display, Discovery, App and YouTube campaigns for clientele in Healthcare and Insurance verticals. I actively manage ~$2MM in ad spend annually. These campaigns are primarily focused on Google and Bing utilizing Google Search Ads 360 for daily management.
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Digital Marketing SpecialistVital Design Sep 2018 - Mar 2020Portsmouth, Nh, UsAs a digital marketing specialist, I helped manage, optimize and strategize paid advertising campaigns utilizing Google Ads, Facebook and LinkedIn Ad platforms across 10+ accounts. Paid strategies ranging from paid search, display, retargeting and various prospecting initiatives on social platforms. I assisted in conversion rate optimization (CRO) projects for numerous clients utilizing third party tools to improve landing page experience.I assisted in planning digital marketing strategy for accounts with a focus on SEO content optimization and producing traffic driving assets for clients.Clients: Concord Coach Lines, Merchants Fleet, DGI Communications, Stanley Elevator Co., & more. -
Digital Marketing CoordinatorVital Design Jun 2017 - Sep 2018Portsmouth, Nh, UsAs a marketing coordinator, I helped execute digital strategies to help improve website traffic, user experience and lead generation for a wide range of clientele. Utilized Wordpress CMS, Shopify, Magento and various CRM platforms as part of the execution process. Daily tasks included publishing blog posts, product pages and website content as well as working in various email service platforms to deliver email marketing campaigns. Google Analytics, Google Tag Manager, HubSpot, MailChimp were part of the marketing technology stack to execute such tasks. I helped service clients in numerous industries such as insurance, IT, food service, and more with a focus on eCommerce brands.
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Marketing InternB2W Software Sep 2016 - May 2017Portsmouth, Nh, UsLearned the basics of CRM utilizing Salesforce Pardot. Performed market research and consumer profile research for prospective clientele in the heavy civil construction verticals. -
Marketing InternAllegion Us May 2015 - Aug 2016Carmel, In, UsAssisted the marketing and sales teams for Allegion's Kryptonite brand. Interning for two consecutive summers, I was given more responsibility among the team in my second intern period. Some of the projects I worked on include but are not limited to: • Created and published product pages, website content and imagery using Adobe CQ5 CMS• Played role of assistant project manager in delivery of annual product catalog; coordinated deliverables for a team of two contract graphic designers and was accountable for all digital assets and content for the project• Managed logistics of a tradeshow event including product and booth delivery. Acted as liaison between tradeshow and Marketing Manager -
Research AssociateCarsey School Of Public Policy Sep 2014 - Mar 2016
Ian Kelley Skills
Ian Kelley Education Details
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University Of New HampshireGeneral -
Corvinus University Of BudapestAnd Related Support Services
Frequently Asked Questions about Ian Kelley
What company does Ian Kelley work for?
Ian Kelley works for Lighthouse Credit Union
What is Ian Kelley's role at the current company?
Ian Kelley's current role is Performance Media Manager.
What is Ian Kelley's email address?
Ian Kelley's email address is iw****@****unh.edu
What is Ian Kelley's direct phone number?
Ian Kelley's direct phone number is +150849*****
What schools did Ian Kelley attend?
Ian Kelley attended University Of New Hampshire, Corvinus University Of Budapest.
What are some of Ian Kelley's interests?
Ian Kelley has interest in Children, Economic Empowerment, Politics, Education, Environment, Science And Technology, Arts And Culture, Health.
What skills is Ian Kelley known for?
Ian Kelley has skills like Marketing, Time Management, Leadership, Social Media, Microsoft Office, Microsoft Word, Public Speaking, Microsoft Excel, Powerpoint, Customer Service, Facebook, Teamwork.
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