Ian Kessler Email & Phone Number

San Diego, California, Us

● Leading the development and execution of an Omnichannel Program, integrating marketing channels to provide a seamless provider experience, increasing provider engagement and new patient growth● Implemented a Commercial Mix Model to continuously optimize cross-channel marketing spend, increasing ROI and driving business growth● Implemented direct attribution for our provider website visits improving marketing efficiency measurement

San Francisco, California, Us

San Francisco, California, Us

Vista, Ca, Us

Waltham, Ma, Us

Waltham, Ma, Us

Waltham, Ma, Us

Waltham, Ma, Us

Carlsbad, California, Us

● Employ root cause analysis to identify production issues and develop process improvements to increase success rate of orders● Identify bottlenecks within Marketing, Business, and ERP teams to implement improved processes for business users through projects such as the automation of digital assets and product uploads● Providing daily support on 14 eCommerce websites including TaylorMade Golf, adidas Golf, Ashworth Golf, Adams Golf and other brand sites● Develop and oversee numerous updates and maintenance projects based on analysis of KPIs● Collaborated with the marketing team on creating player profiles that showcased new product lines Notable Achievements● Directly increased sales over the past 6 months by $650,000 through the creation of a Trade-In Program● Integrated Digital Asset Management system into eCommerce platform that hosts over 100,000+ assets● Architected 3rd party product feeds for Google, Ebay, & Amazon which led to an 8% increase in traffic

Columbus, Ga, Us

● Interacted daily with development teams to improve customer service efficiency● Researched and produced solutions to pain points found within supported business units● Designed and implemented web service harness to assist clients in data visualization utilizing JAD method Notable Achievements● Utilized A/B testing on Interactive Voice Response data to decrease customer call resolution time by 12%● Created technical data modeling services to view Interactive Voice Response business analytics data fromcustomer service calls● Translated business requirements into technical specifications for New Product Development team in order todevelop a billing calculator that increased accuracy with customers by 20%● Developed archival application in C# to improve tracking and accessing records within a SharePoint site● Brainstormed new and innovative ideas for transferring data using cloud technology● Aligned and allocated resources of a 50 member team for projects through collaboration with the PM

Us

Columbus, Ga, Us

Created C#.Net applicationsCollaborated and worked with SharePoint

Establish relationships with new and loyal customersAnalyze monthly sales reports by vendor to purchase new stock using Microsoft ExcelResearch new equipment through vendor catalogues to know the top selling points for all productsArrange a pleasant customer environment through cleanliness and organization

Columbus, Ga, Us

Social Media Marketing SpecialistDeveloped skills to improve websites through Search Engine OptimizationCollaborated with Ecommerce Team in developing Social Marketing StrategiesEstablished a YouTube presence through creating a YouTube Brand channelCreated and edited high quality instructional videos with Adobe CS5

Boston, Massachusetts, Us

Created a more attractive buying environment through optimal market layoutCollaborated on a team to meet sales figures for that quarter

Bachelor Of Science (Bs), Management Of Information Systems & Finance

Programming For Data Science, Data Science

Bachelor Of Science (Bs), Finance, General