Set and own the Americas Field Marketing and events strategy, including partner events, roadshows, and industry events such as RSA Conference, Gartner Security & Risk Management Summit, and Black Hat USA. Write content and nurture streams to educate and move target accounts along the buyer's journey.Develop and manage event budgets and establish key performance indicators (KPIs) to measure ROI on Marketing investments and contribute to the America's revenue goal.

Led overall brand strategy including social media, public relations, website design, and creative copy for digital advertising.Built the company's influencer program, resulting in 6 consecutive months of lead growth, a 70% total increase, from September 2021 to February 2022.Pitched journalists on malware research. Frequent coverage in Hacker News, ZDNet, Bleeping Computer, Ars Technica, Threatpost and SC Media.Earned Intezer 'Best Threat Detection Technology' in the SC Awards US 2021.

Led the Marketing function while the VP of Marketing was on maternity leave from November 2018 to June 2019.Wrote and reviewed all Product Marketing content, including blogs, website copy, white papers, webinars, landing pages, partner solution briefs, social media posts, press releases, and Sales enablement for two cybersecurity SaaS products.Oversaw the performance of Marketing emails, including monthly newsletters and automated nurture sequences.Collected user feedback, conducted customer interviews, and wrote case studies. Worked closely with Research to publish technical blogs about the latest malware and Linux cloud threats. Managed Digital Marketing agency on ads and SEO.

Managed global events team, including domestic, international, customer, partner and channel events.Launched Digital Marketing campaigns and webinars, including monthly ‘Flash Talks’, which were 10-15 minute video segments on threat intel topics from the Deep & Dark Web.Delivered weekly intelligence reports to 14 Information Sharing & Analysis Centers, including FS-ISAC, RH-ISAC, and the White House Intelligence Unit.Awards earned: RH-ISAC Associate Company of the Year (2017), SC finalist ‘Best Emerging Technology’ (2017), SC Europe finalist ‘Best Customer Service’ (2018).Wrote, copyedited, and approved analyst and leadership team abstracts for external speaking engagements.1 CFP accepted at RSA Conference 2018; 2 CFPs accepted at RSA Conference 2019.