Lee Zhen Yu, Ian Email & Phone Number

Singapore

Singapore

Singapore

Singapore

• Set-up and optimize campaigns on various media buying platforms (DSPs such as DV360, Xandr, Hivestack, TTD and Yahoo), including proactive performance checks and optimizations, pacing updates, and profitability.•Worked on various accounts (Sony, Cartier, NUS, Subway etc) with the account management team to execute campaigns and help achieve client's KPI. •Successfully launched Cartier's first-ever global dOOH campaign, 'Into the Wild', and exceeded expected KPI by 20%.•Derived insights from campaign data, issued projection analyses and provided strategic recommendations to improve campaign performance and pacing.•Coordinated and collaborated with programmatic coordinators, analysts and operations team to ensure fiscal accountability, monitor and proactively optimize towards performance goals, provide audience insights and ensure smooth campaign execution.

Singapore

- Worked with different clients (Netflix & Spotify) on the implementation of marketing campaigns. - Analyzing campaign performances by using key metrics to create post-campaign reports which can help clients to identify strengths and weaknesses with different advertising platforms to improve engagement and reach for future campaigns. - Doing market research on current digital and social trends for clients.

-Actively involved in process improvement and streamlining existing procedures-Weekly analysis of competitor telecoms product online prices and reviewing of trade-in prices to adjust Singtel's postpaid and prepaid plans accordingly -Involved with outside vendors with regards to planning, procurement and implementation phases for new and existing products and services in the current market

Bachelor'S Degree, Business Administration And Management

Diploma In Marketing, Marketing, 3.3 Cgpa

Academic Accomplishments: • Clinched client brief for client project with Lab Series • Best performing group with client Mediacorp OOH!.