Ian Leong Email & Phone Number

Eatontown, New Jersey, Us

CEO Warrior helps business owners transform and elevate their service businesses through training, continuous learning, mentorship, and implementation.Ian rebuilt the Marketing team, systems, processes, vendor relationships, and MarTech stack which resulted in year over year:- 160% increase in Marketing Qualified Leads- 37% reduction in cost per MQL- 200% increase in Appointments Set- 46% reduction in cost per Appointment- 70% increase in Memberships Sold

New York, Us

• Utilized Customer Value Journey framework to construct lead funnels for clients across multiple verticals.• Integrated ActiveCampaign automation for acquisition and retention.• Deployed Teamwork for project management and time tracking for on-schedule delivery and P&L accuracy.• Implemented models for time, resource, and cost allocation for each client.• Built and mentored client management teams to maximize client success and company profitability.

Morristown, New Jersey, Us

• Achieved 100% year/year revenue growth through retention/acquisition by building a new team focused on client success.• New team comprised of SEO Manager, Paid Media Manager, Social Media Manager, Project Manager, and Analytics Specialist accountable for SEO, PPC, Google PLA, Social Media, Display/Programmatic Advertising, Email Marketing, Branding, Analytics, CRO, and Content Marketing.• Built client KPI dashboard platform for real-time marketing mix optimizations and client reporting.• Established processes for recurring touch points and scalable on-demand resource allocation to deliver customer success.

Brookline, Massachusetts, Us

• Successfully achieved 38% year over year revenue growth target for our consumer legal forms platform while maintaining profitability• Managed and optimized paid digital marketing channels and partnerships• Managed internal content team to strategically grow targeted organic search traffic and revenue• Led UX/UI/Visual Design efforts in conjunction with software development and product teams • Established center of excellence for analytics through creation of KPI dashboards and reporting automation• Analyzed combination of site-side and overall Legal market data sets for real-time customer segmentation

New York City, Ny, Us

• Achieved 250% increase in targeted site traffic while still improving lead conversion rate by 150%• Holistic strategy and execution of digital marketing initiatives for Lawyers.com (B2C) and Martindale.com (B2B)• Cross-channel return on marketing investment analysis and optimization• Established on-demand dashboard and reporting platform used by senior leadership teams• Conception and optimization of online marketing strategy for skunkworks projects including direct to consumer e-commerce site• Management of internal/external agencies to ensure fulfillment of goals aligned with 1/3/5 year KPI forecasts and projections• Implemented WebTrends and subsequently Omniture SiteCatalyst site-side analytics tools for UX/UI and visitor segmentation

Paris, Fr

• Resided on board comprised of members representing top global Performics clients• Bi-annual in-person meetings to share learnings and discuss how to leverage emerging trends

Morris Plains, Nj, Us

• Increased Weichert.com average unique visitors by 50% while decreasing abandon rate by 20% • Implemented A/B and multivariate tests to maximize visitor conversion rates• Helped construct systems for drip email campaigns and lead incubation in order to capture latent conversions and decrease overall CPA• Designed back-end systems to track leads from initial referrer through to closing/transaction