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Over 20 years of integrated/digital marketing experience. Spent the first 16 years on the client side working with internal marketing teams and managing external agencies. The next five years were on the agency side leading teams in the construction and execution of successful campaigns for our clients. In this time, Ian has helped businesses of all sizes from local mom and pop to early stage startups to global enterprise organizations.Integrated Marketing leader with extensive experience in all facets of SEM, PPC, SEO, Analytics, Conversion Optimization, and Social Media. Direct expertise working with interactive/online marketing teams in Legal, Real Estate, Healthcare, e-Commerce, CPG, and Financial Services verticals.Google Partner certified in AdWords and Analytics.Skills: Search engine marketing, search engine optimization, SEM, SEO, PPC, pay per click, website analytics, ROI/ROAS analysis, conversion rate optimization, business intelligence data mining/warehousing, competitive analysis, P&L budget management, media buying, direct response, branding, social media, reputation management
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Director MarketingCeo Warrior Oct 2021 - PresentEatontown, New Jersey, UsCEO Warrior helps business owners transform and elevate their service businesses through training, continuous learning, mentorship, and implementation.Ian rebuilt the Marketing team, systems, processes, vendor relationships, and MarTech stack which resulted in year over year:- 160% increase in Marketing Qualified Leads- 37% reduction in cost per MQL- 200% increase in Appointments Set- 46% reduction in cost per Appointment- 70% increase in Memberships Sold -
Vp Marketing Operations & StrategyJoshmeah.Com May 2019 - Sep 2021New York, Us• Utilized Customer Value Journey framework to construct lead funnels for clients across multiple verticals.• Integrated ActiveCampaign automation for acquisition and retention.• Deployed Teamwork for project management and time tracking for on-schedule delivery and P&L accuracy.• Implemented models for time, resource, and cost allocation for each client.• Built and mentored client management teams to maximize client success and company profitability. -
Director MarketingKraus Marketing Jun 2016 - Sep 2018Morristown, New Jersey, Us• Achieved 100% year/year revenue growth through retention/acquisition by building a new team focused on client success.• New team comprised of SEO Manager, Paid Media Manager, Social Media Manager, Project Manager, and Analytics Specialist accountable for SEO, PPC, Google PLA, Social Media, Display/Programmatic Advertising, Email Marketing, Branding, Analytics, CRO, and Content Marketing.• Built client KPI dashboard platform for real-time marketing mix optimizations and client reporting.• Established processes for recurring touch points and scalable on-demand resource allocation to deliver customer success. -
Senior Director MarketingUs Legal, Inc. Feb 2013 - Sep 2014Brookline, Massachusetts, Us• Successfully achieved 38% year over year revenue growth target for our consumer legal forms platform while maintaining profitability• Managed and optimized paid digital marketing channels and partnerships• Managed internal content team to strategically grow targeted organic search traffic and revenue• Led UX/UI/Visual Design efforts in conjunction with software development and product teams • Established center of excellence for analytics through creation of KPI dashboards and reporting automation• Analyzed combination of site-side and overall Legal market data sets for real-time customer segmentation -
Director Marketing And AnalyticsLexisnexis Jan 2008 - Oct 2012New York City, Ny, Us• Achieved 250% increase in targeted site traffic while still improving lead conversion rate by 150%• Holistic strategy and execution of digital marketing initiatives for Lawyers.com (B2C) and Martindale.com (B2B)• Cross-channel return on marketing investment analysis and optimization• Established on-demand dashboard and reporting platform used by senior leadership teams• Conception and optimization of online marketing strategy for skunkworks projects including direct to consumer e-commerce site• Management of internal/external agencies to ensure fulfillment of goals aligned with 1/3/5 year KPI forecasts and projections• Implemented WebTrends and subsequently Omniture SiteCatalyst site-side analytics tools for UX/UI and visitor segmentation -
Client Advisory BoardPerformics Feb 2010 - Jan 2012Paris, Fr• Resided on board comprised of members representing top global Performics clients• Bi-annual in-person meetings to share learnings and discuss how to leverage emerging trends -
Sr Internet Marketing ManagerWeichert, Realtors Nov 2004 - Jan 2008Morris Plains, Nj, Us• Increased Weichert.com average unique visitors by 50% while decreasing abandon rate by 20% • Implemented A/B and multivariate tests to maximize visitor conversion rates• Helped construct systems for drip email campaigns and lead incubation in order to capture latent conversions and decrease overall CPA• Designed back-end systems to track leads from initial referrer through to closing/transaction
Ian Leong Skills
Ian Leong Education Details
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Rutgers UniversityGeneral
Frequently Asked Questions about Ian Leong
What company does Ian Leong work for?
Ian Leong works for Ceo Warrior
What is Ian Leong's role at the current company?
Ian Leong's current role is Digital Marketing Leader.
What is Ian Leong's email address?
Ian Leong's email address is il****@****ail.com
What is Ian Leong's direct phone number?
Ian Leong's direct phone number is +193786*****
What schools did Ian Leong attend?
Ian Leong attended Rutgers University.
What are some of Ian Leong's interests?
Ian Leong has interest in Children, Civil Rights And Social Action, Environment, Education, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture.
What skills is Ian Leong known for?
Ian Leong has skills like Sem, Web Analytics, Ppc, Web Marketing, Media Buying, Seo, User Experience, Social Media, Direct Response, E Commerce, Display Advertising, Competitive Analysis.
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