Ian Gresham

Ian Gresham Email and Phone Number

Chief Marketing Officer | Chief Digital Officer | Customer & Brand Champion | Digital Innovator | Growth Leader @ BradyPLUS
Ian Gresham's Location
Greater Chicago Area, United States, United States
Ian Gresham's Contact Details

Ian Gresham personal email

Ian Gresham phone numbers

About Ian Gresham

In the Marines, we said “Fortuna Favet Fortibus” — fortune favors the bold. That motto has served me well throughout my career as a marketer and business leader. I say it more simply in my mantra: “Do Great Things”. I’m a global C-suite marketer with deep experience in digital, and I have 20+ years of experience in a variety of B2C and B2B industries. A marketer by trade, I often think more like a general manager, and I’m a collaborator by nature. I thrive when I’m on the hunt for the next big win, whether that is displacing a key competitor or bringing an innovative vision to life. Recently, I’ve led the charge on digital transformation — capitalizing on the enormous opportunity that lies at the intersection of marketing and digital. I’ve marketed iconic brands like Sherwin-Williams, Craftsman, Black & Decker, DEWALT, Minwax, and many more — brands with so much loyalty people wear them as tattoos! I’ve rebranded a global Fortune 500 company overnight (literally overnight!); managed a diverse portfolio of 40 brands; launched a brand on a new continent; reinvigorated 100+ year old heritage brands; designed stunning in-store shopping experiences; and created multi-million dollar integrated marketing campaigns. I am driven to understand customers and their needs in order to innovate and create branding, products, and experiences that customers LOVE. I’ve successfully launched innovative new products fueled by engineering, chemistry, and now through agile development of digital solutions (e-commerce and artificial intelligence). I build and inspire top-talent teams. I’m a hands-on manager who likes to get under the hood and understand how things work, but my team members tell me they feel trusted and empowered to make decisions and do great work. I consider it a personal mission of mine to put the right person in the right role at the right time — and let them shine. This is core to how I lead teams to Do Great Things! So that’s a bit about me. What’s your story? Let’s connect! INDUSTRIES Consumer Packaged Goods (CPG), Paint and Coatings, Tools and Home Improvement, Construction Materials, Industrial Distribution, Chemicals SPECIALTIES Executive Leadership, Strategic Planning, Digital Transformation, Digital Commerce, Artificial Intelligence/Machine Learning, Integrated Marketing Campaigns, Market Research, Digital Marketing, Social Media, Brand Strategy, Brand Portfolio Management, Product Management, Product Development, Innovation, Demand Generation, Marketing Automation, Channel Marketing, Product Line Reviews (PLRs)

Ian Gresham's Current Company Details
BradyPLUS

Bradyplus

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Chief Marketing Officer | Chief Digital Officer | Customer & Brand Champion | Digital Innovator | Growth Leader
Ian Gresham Work Experience Details
  • Bradyplus
    Chief Marketing Officer
    Bradyplus Jan 2024 - Present
    Las Vegas, Nevada, Us
  • Envoy Solutions
    Chief Marketing Officer
    Envoy Solutions Aug 2021 - Jan 2024
    Las Vegas, Nevada, Us
    Leading all aspects of marketing and head of omnichannel.
  • Parcelhome
    Investor & Executive Advisor
    Parcelhome Nov 2020 - Dec 2021
    Dublin, Ireland, Ie
    Supported CEO as interim Chief Marketing and Growth Officer for this innovative, early-stage, Direct-To-Consumer business in the IoT, Connected Home space. Developed and implemented enhanced marketing and sales resources and processes, to include: social media and digital marketing lead generation and nurturing; sales funnel workflow and KPIs; brand strategy development and implementation; marketing and communications partner selection; and leading geographic expansion for launch in UK, our largest market to date.
  • Friends Of Breakthrough Schools
    Board Member
    Friends Of Breakthrough Schools Aug 2014 - Mar 2017
    Served as a member of the marketing and communications committee. Breakthrough Schools is the highest-performing network of free, public charter schools in Cleveland with the vision to further Cleveland’s transformation by providing distinctive school options to underprivileged.
  • The Sherwin-Williams Co.
    Senior Vice President Of Marketing, Diversified Brands Division
    The Sherwin-Williams Co. Nov 2013 - Mar 2017
    Reported to division president. Led a team of 130+ marketers managing product, brand, and channel marketing responsibilities, as well as creative services and external agency support, for a portfolio of 40 brands distributed through channels such as retail home centers, mass merchants, industrial distribution, ecommerce, and specialized distribution channels. Brands managed include HGTV HOME by Sherwin-Williams, Minwax, Thompson’s WaterSeal, Krylon, Purdy, Dutch Boy, and Duplicolor.
  • The Sherwin-Williams Co.
    Vice President Of Marketing, Paint & Sundries Brands
    The Sherwin-Williams Co. Apr 2013 - Nov 2013
  • Apex Tool Group, Llc
    Director Of Consumer Marketing
    Apex Tool Group, Llc Jul 2010 - Apr 2013
    Sparks Glencoe, Maryland, Us
    Reported to North American president. Managing $475m in revenue and a 17-person organization to grow sales and margin by acquiring new customers, gaining listings, driving sell-through, planning promotions, and guiding product development.Led the development and launch of a 300-SKU offering in pursuit of $60m of new business at The Home Depot – one of the company’s largest growth opportunities. Grew sales from $0 to $13.5m in first year.Won $7mm+in new business with Tractor Supply Co. by developing a custom hand tool assortment of both private label and branded products that consolidated vendors, rationalized TSC's assortment, and offered a new presence of national brands.Realized $19m in new synergy sales in the first full year after the close of the Apex joint venture.
  • Dtg, Danaher Corporation
    Product Marketing Manager
    Dtg, Danaher Corporation 2007 - Jul 2010
    Washington, District Of Columbia, Us
    Managed Danaher Tool Group's wrench product line to include: creating and evaluating product ideas, managing new product development, conducting market research, developing commercialization plans, and managing the product portfolio.Developed $3m innovative new Craftsman wrench design from concept to market, later expanded into a product family worth over $20m annually in retail sales.Drove margin improvement projects more than doubling margins on key products, by both coordinating value stream improvements within plants and by transitioning production to new locations.
  • Black & Decker / Dewalt
    National Business Planner - Home Depot
    Black & Decker / Dewalt Mar 2004 - Aug 2005
    Towson, Md, Us
    Measured, analyzed, and directed the actions of 350-person sales and merchandising force by using store-level inventory, point-of-sale, and merchandising execution data.Pioneered sales analyses and PDA-based merchandising tracking system used to direct merchandising team – resulted in over $15m in additional sales and $50m in savings.Recognized with company-wide award.
  • Black & Decker
    Business Planner - Lowe'S
    Black & Decker Jan 2003 - Jan 2004
    Towson, Md, Us
    Advised and supported customer’s inventory management team ensuring efficient allocation of inventory based on regional and seasonal demand. Created and managed sales force incentive system.Invented industry’s first consumer purchase-driven sales force incentive program based on point-of-sales data – improved customer relationship by aligning company’s activities with customer’s business goals.
  • Black & Decker
    National Account Sales Representative - Lowe'S
    Black & Decker Jul 2002 - Dec 2002
    Towson, Md, Us
    Managed $12m territory for Black & Decker and DEWALT brands. Drove average store sales up 20%, sold-in promotions, executed merchandising plans, and managed inventory.
  • Stanley Black & Decker, Inc.
    Field Marketing Representative, Dewalt
    Stanley Black & Decker, Inc. Jul 2001 - Jun 2002
    New Britain, Ct, Us
    Converted competitor-loyal customers to DEWALT brand products by interacting with end-users and building relationships with distributors – earned over $175k in conversions, more than any other rep.
  • Marine Corps Recruiting
    Sergeant
    Marine Corps Recruiting May 1994 - May 1998
    Washington, Dc, Us
    Guarded the President of the United States while assigned to the Presidential Retreat, Camp David – awarded the Presidential Service Badge for faithful service to the President. Led a twenty-person team through extraordinary challenges in locations around the world.

Ian Gresham Skills

Product Marketing Product Development Market Analysis Sales Operations Marketing Strategy Management Cross Functional Team Leadership Marketing Competitive Analysis Market Research Sales Management Pricing Strategy Product Launch Merchandising Strategy Brand Management Strategic Planning New Business Development Market Planning Product Management Retail Sales Business Development Crm P&l Management Sales Presentations Marketing Research Budgets Customer Relationship Management Pricing Negotiation Online Marketing Product Strategy Sales Process Visual Merchandising Product Innovation Innovation Development New Product Ideation Presentation Development Customer Presentations Financial Analysis Budget Management Multi Channel Retail Retail Industry

Ian Gresham Education Details

  • Harvard Business School
    Harvard Business School
    General Management
  • Harvard Business School Executive Education
    Harvard Business School Executive Education
    The Reflective Leader
  • Harvard Law School
    Harvard Law School
    Program On Negotiation
  • University Of Maryland
    University Of Maryland
    Marketing

Frequently Asked Questions about Ian Gresham

What company does Ian Gresham work for?

Ian Gresham works for Bradyplus

What is Ian Gresham's role at the current company?

Ian Gresham's current role is Chief Marketing Officer | Chief Digital Officer | Customer & Brand Champion | Digital Innovator | Growth Leader.

What is Ian Gresham's email address?

Ian Gresham's email address is il****@****ail.com

What is Ian Gresham's direct phone number?

Ian Gresham's direct phone number is +121631*****

What schools did Ian Gresham attend?

Ian Gresham attended Harvard Business School, Harvard Business School Executive Education, Harvard Law School, University Of Maryland.

What skills is Ian Gresham known for?

Ian Gresham has skills like Product Marketing, Product Development, Market Analysis, Sales Operations, Marketing Strategy, Management, Cross Functional Team Leadership, Marketing, Competitive Analysis, Market Research, Sales Management, Pricing Strategy.

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