Ian Lim Email & Phone Number

Singapore

Singapore

Conducted market research and stakeholder interviews (internal users of the AI platform, Sphere) to gather pain points and validating app concepts.Product conception - from workshopping to ideating to prototyping before handing over to UX design team. Worked cross functionally with product managers, designers and developers to scope out requirements and build POCs.Conceptualised 6 POC apps on the client-facing AI platform (Sphere), of which 3 of them launched as… Show more Conducted market research and stakeholder interviews (internal users of the AI platform, Sphere) to gather pain points and validating app concepts.Product conception - from workshopping to ideating to prototyping before handing over to UX design team. Worked cross functionally with product managers, designers and developers to scope out requirements and build POCs.Conceptualised 6 POC apps on the client-facing AI platform (Sphere), of which 3 of them launched as paid apps. Show less

Singapore

Going beyond traditional Qualitative & Quantitative research methods relying largely on claimed data, I work with Big Data signals across the internet.From curated, aspirational Instagram posts to dynamic discussions on Reddit and raw, unfiltered queries on Google, I uncover the underlying truths of human behaviour. These insights enable me to collaborate effectively with brands in finance, FMCG, and healthcare, driving impactful brand strategies and fostering growth.

Singapore

Worked on 4 projects with each project niching in a key area of UX design fundamentals, before concluding the course with a pro-bono client project where we practiced what we've learnt in real life.

Singapore

- Involved in day-to-day client servicing across accounts spanning multiple industries which include FMCG, Automotive and Pharmaceutical- Key achievements/ tasks include: analyzing and visualizing data in Brand Tracking and Ad Effectiveness to deliver actionable insights for Pepsico in the Thailand, Philippines and Pakistan markets; Partnering with Toyota Motors to setting up an annual Luxury Brand Strategy study involving 2 studies spanning 8 markets in APAC.- Volunteered in… Show more - Involved in day-to-day client servicing across accounts spanning multiple industries which include FMCG, Automotive and Pharmaceutical- Key achievements/ tasks include: analyzing and visualizing data in Brand Tracking and Ad Effectiveness to deliver actionable insights for Pepsico in the Thailand, Philippines and Pakistan markets; Partnering with Toyota Motors to setting up an annual Luxury Brand Strategy study involving 2 studies spanning 8 markets in APAC.- Volunteered in various projects to gain exposure with different industries. Some of them include: Using conversational AI in the form of chat-bots to gain insights on campaign messaging for GSK | Analysed and wrote an Advertising Effectiveness report for a Google project | Assisted in creating a proposal for a Government tender project Miscellaneous: - Compiled a case study 'bank' to reduce the time and effort needed to look up a suitable case for backing up a claim in reporting. Show less

Singapore

- Analyse EEG data in conjunction with Eye-Tracking Dashboard and Consumer Surveys for Video testing (major product for CNS), Key Visual (KV) testing, Pack and Shelf testing.- Come up with hypotheses for general trends, as well as second-by-second hypotheses (Video tests) - Advise clients on how to optimise Video Ads in terms of consumers’ Action Intent, Brand and Message resonance through Neuro Best Practices, past copies tested as well as conducting meta-analysis when needed… Show more - Analyse EEG data in conjunction with Eye-Tracking Dashboard and Consumer Surveys for Video testing (major product for CNS), Key Visual (KV) testing, Pack and Shelf testing.- Come up with hypotheses for general trends, as well as second-by-second hypotheses (Video tests) - Advise clients on how to optimise Video Ads in terms of consumers’ Action Intent, Brand and Message resonance through Neuro Best Practices, past copies tested as well as conducting meta-analysis when needed. - Consolidate and present insights into digestible charts and coherent reports and other deliverables for clients. - Majority of clients in FMCG industry. Miscellaneous • Allocate and negotiate timelines between Operations team and client• Create easy to digest Neuro Best Practice slides with the direction from In-House Neuro Scientist• Assisted in Client Demos in effort to grow Neuro’s footprint locally. Show less

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services, 2:1

Activities and Societies: Aquathlon

12-Week User Experience Design Immersive Course

Education record