Conducted market research and stakeholder interviews (internal users of the AI platform, Sphere) to gather pain points and validating app concepts.Product conception - from workshopping to ideating to prototyping before handing over to UX design team. Worked cross functionally with product managers, designers and developers to scope out requirements and build POCs.Conceptualised 6 POC apps on the client-facing AI platform (Sphere), of which 3 of them launched as… Show more Conducted market research and stakeholder interviews (internal users of the AI platform, Sphere) to gather pain points and validating app concepts.Product conception - from workshopping to ideating to prototyping before handing over to UX design team. Worked cross functionally with product managers, designers and developers to scope out requirements and build POCs.Conceptualised 6 POC apps on the client-facing AI platform (Sphere), of which 3 of them launched as paid apps. Show less

Going beyond traditional Qualitative & Quantitative research methods relying largely on claimed data, I work with Big Data signals across the internet.From curated, aspirational Instagram posts to dynamic discussions on Reddit and raw, unfiltered queries on Google, I uncover the underlying truths of human behaviour. These insights enable me to collaborate effectively with brands in finance, FMCG, and healthcare, driving impactful brand strategies and fostering growth.

Worked on 4 projects with each project niching in a key area of UX design fundamentals, before concluding the course with a pro-bono client project where we practiced what we've learnt in real life.

- Involved in day-to-day client servicing across accounts spanning multiple industries which include FMCG, Automotive and Pharmaceutical- Key achievements/ tasks include: analyzing and visualizing data in Brand Tracking and Ad Effectiveness to deliver actionable insights for Pepsico in the Thailand, Philippines and Pakistan markets; Partnering with Toyota Motors to setting up an annual Luxury Brand Strategy study involving 2 studies spanning 8 markets in APAC.- Volunteered in… Show more - Involved in day-to-day client servicing across accounts spanning multiple industries which include FMCG, Automotive and Pharmaceutical- Key achievements/ tasks include: analyzing and visualizing data in Brand Tracking and Ad Effectiveness to deliver actionable insights for Pepsico in the Thailand, Philippines and Pakistan markets; Partnering with Toyota Motors to setting up an annual Luxury Brand Strategy study involving 2 studies spanning 8 markets in APAC.- Volunteered in various projects to gain exposure with different industries. Some of them include: Using conversational AI in the form of chat-bots to gain insights on campaign messaging for GSK | Analysed and wrote an Advertising Effectiveness report for a Google project | Assisted in creating a proposal for a Government tender project Miscellaneous: - Compiled a case study 'bank' to reduce the time and effort needed to look up a suitable case for backing up a claim in reporting. Show less

- Analyse EEG data in conjunction with Eye-Tracking Dashboard and Consumer Surveys for Video testing (major product for CNS), Key Visual (KV) testing, Pack and Shelf testing.- Come up with hypotheses for general trends, as well as second-by-second hypotheses (Video tests) - Advise clients on how to optimise Video Ads in terms of consumers’ Action Intent, Brand and Message resonance through Neuro Best Practices, past copies tested as well as conducting meta-analysis when needed… Show more - Analyse EEG data in conjunction with Eye-Tracking Dashboard and Consumer Surveys for Video testing (major product for CNS), Key Visual (KV) testing, Pack and Shelf testing.- Come up with hypotheses for general trends, as well as second-by-second hypotheses (Video tests) - Advise clients on how to optimise Video Ads in terms of consumers’ Action Intent, Brand and Message resonance through Neuro Best Practices, past copies tested as well as conducting meta-analysis when needed. - Consolidate and present insights into digestible charts and coherent reports and other deliverables for clients. - Majority of clients in FMCG industry. Miscellaneous • Allocate and negotiate timelines between Operations team and client• Create easy to digest Neuro Best Practice slides with the direction from In-House Neuro Scientist• Assisted in Client Demos in effort to grow Neuro’s footprint locally. Show less