Ian Lyons Email & Phone Number

Sydney, NSW, AU

Surry Hills, New South Wales, AU

I believe that revenue is a by-product of helping customers make progress on something they're struggling with. Innovation then should revolve around deeply understanding these struggles and only then coming up with novel solutions. Also, metrics that measure progress come in handy.

I help my clients attract customers who benefit from their products and services. We take into consideration the business, the technology and the psychology of both customers and staff.I'm a fan of The Lean Startup approach as, behavioural design and removing complexity.

Starting with StartupWeek Sydney 23-30 Oct, we're a not for profit organisation supporting startups who are disrupting industries where the incumbents are no longer customer focused. This is the largest startup event in Australia - 60 events across 10 tracks, 23 venues, 5,000 people.We intend to disrupt the way events are run by focusing on harnessing the.

Sydney, NSW, AU

Developed semantic approach to content deliveryStreamlined user web experience so all necessary information about a show was presented on a single pageMobile web and app development that presents an integrated planner experienceImplemented a new email marketing platform and notifications systemTicketing integrationImplemented new SEO structure that allows.

Hong Kong, HK

I curated and commissioned content helpful to international road warriors - from beating jet lag to finding a prepaid SIM card that allows data tethering.Developed the architecture for a dynamically scalable web publishing platform in Amazon EC2.Manage editorial process across English and Chinese sites.Semantic content approach which displays on adaptive.

The challenge with social media is to move from the hype to a strategy that is commercially beneficial to a client and its customers. I developed social strategies and delivered projects for companies such as Microsoft, P&O Cruises, Aussie and Diageo.

Surry Hills, New South Wales, AU

I get out and talk to companies, agencies and industry associations about a new digital advertising/communications model - one that at its core values and rewards people's time and attention. I want to inhabit a world where technology helps not only filter out the noise but brings to my attention useful information and relevant offers based on a deep.

Cool Hunter attracts a very discerning audience and a simple banner advertising model doesn't quite cut it. I introduced new revenue streams including site & newsletter sponsorships, transparent advertorials, custom publishing across 5 regions.

Surry Hills, NSW, AU

Primarily responsible for developing new business for the Traction eCRM platform - a new multi-channel, single customer view approach to customer engagement. Educating the marketplace directly and through digital agency partnerships I built a healthy sales pipeline and secured several premium brands such as Adobe, AVON, Val Morgan, AIMIA and Cadbury.

I created and executed the digital strategy for this new media company which published eBusiness magazines (physical and online), ran events and research. This proved more challenging with first the 1.0 tech crash and then 9/11. We managed to grow our subscriber database to over 300,000 senior decision makers and keep them engaged enough for companies like.

Kolumam, IN

Mclean, Virginia, US

Masters Of Leadership And Management, Leadership

Information Systems, Computer Science, Economics

Math, Science

Education record