Ian Lyons work email
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Ian Lyons personal email
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I believe the promise of digital is to enable customer self service. Help enough people succeed making progress they care about and your organisation will thrive.This starts and ends with data-informed empathy. By inferring intention and measuring the important interactions, we can uncover obvious friction points (hello complex password rules), quantify the business impact and prioritise resources. With these out of the way, we turn to better understanding what our customers care about so we can help them even more.Specialties: Behavioural design (JTBD), Removing complexity, Digital strategy, Humanising analytics, Social Media, eCRM, Publishing, Personalisation, Marketing, Customer Engagement, Building drones
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Innovation DirectorDisruptor'S HandbookSydney, Nsw, Au -
Innovation DirectorDisruptor'S Handbook Sep 2017 - PresentSurry Hills, New South Wales, AuI believe that revenue is a by-product of helping customers make progress on something they're struggling with. Innovation then should revolve around deeply understanding these struggles and only then coming up with novel solutions. Also, metrics that measure progress come in handy. -
ConsultantIan Lyons Jul 2009 - PresentI help my clients attract customers who benefit from their products and services. We take into consideration the business, the technology and the psychology of both customers and staff.I'm a fan of The Lean Startup approach as, behavioural design and removing complexity.
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Digital DirectorStartupweek Sydney Aug 2015 - Nov 2015Starting with StartupWeek Sydney 23-30 Oct, we're a not for profit organisation supporting startups who are disrupting industries where the incumbents are no longer customer focused. This is the largest startup event in Australia - 60 events across 10 tracks, 23 venues, 5,000 people.We intend to disrupt the way events are run by focusing on harnessing the collective intelligence in the room with incredibly compelling mobile apps.
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Digital Strategy AdvisorSydney Festival Sep 2009 - Apr 2014Sydney, Nsw, AuDeveloped semantic approach to content deliveryStreamlined user web experience so all necessary information about a show was presented on a single pageMobile web and app development that presents an integrated planner experienceImplemented a new email marketing platform and notifications systemTicketing integrationImplemented new SEO structure that allows each festival year to grow Google footprintSuccessfully secured a Google Adwords Grant worth $120K per yearDeveloped Facebook integration that helps people discover shows through their friends preferencesDeveloped a tweet to screen functionality, making it easy to communicate to 200K people on first nightAdvised on social community building - (21K facebook, 25K twitter)Developed and personally managed the process to collect and vet 100K names for Your Name In Lights projectBriefed sponsors on how to activate their sponsorship online and in social media -
Editorial Director BereadyShangri-La Hotels And Resorts Dec 2011 - Jun 2013Hong Kong, HkI curated and commissioned content helpful to international road warriors - from beating jet lag to finding a prepaid SIM card that allows data tethering.Developed the architecture for a dynamically scalable web publishing platform in Amazon EC2.Manage editorial process across English and Chinese sites.Semantic content approach which displays on adaptive web, iPhone app and soon IPTV.Social sharing across English and Chinese platforms.Developed iPad app that caches content when on WiFi so it's available when on the road.Developed adaptive email templates and a newsletter publishing process fed through RSS.We've also implemented a dynamic display media feed that markets the individual articles - not just the home page, delivering much greater relevance to readers. -
Social Media DirectorAmnesia Razorfish Feb 2009 - Jun 2009The challenge with social media is to move from the hype to a strategy that is commercially beneficial to a client and its customers. I developed social strategies and delivered projects for companies such as Microsoft, P&O Cruises, Aussie and Diageo.
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Communications DirectorPureprofile Aug 2007 - Feb 2009Surry Hills, New South Wales, AuI get out and talk to companies, agencies and industry associations about a new digital advertising/communications model - one that at its core values and rewards people's time and attention. I want to inhabit a world where technology helps not only filter out the noise but brings to my attention useful information and relevant offers based on a deep understanding of who I am. pureprofile gives me the opportunity to help make this a reality. -
DirectorThe Cool Hunter 2007 - 2009Cool Hunter attracts a very discerning audience and a simple banner advertising model doesn't quite cut it. I introduced new revenue streams including site & newsletter sponsorships, transparent advertorials, custom publishing across 5 regions.
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Business Development ManagerMassmedia Studios Sep 2005 - Aug 2007Surry Hills, Nsw, AuPrimarily responsible for developing new business for the Traction eCRM platform - a new multi-channel, single customer view approach to customer engagement. Educating the marketplace directly and through digital agency partnerships I built a healthy sales pipeline and secured several premium brands such as Adobe, AVON, Val Morgan, AIMIA and Cadbury Schweppes. -
Director Online Then CioLine56 2000 - 2004I created and executed the digital strategy for this new media company which published eBusiness magazines (physical and online), ran events and research. This proved more challenging with first the 1.0 tech crash and then 9/11. We managed to grow our subscriber database to over 300,000 senior decision makers and keep them engaged enough for companies like Oracle, Microsoft, Salesforce, IBM, HP to be loyal customers.
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Internet Team LeaderTafe Nsw Apr 1996 - Nov 1998Kolumam, In -
ConsultantMars Isi 1993 - 1994Mclean, Virginia, Us
Ian Lyons Skills
Ian Lyons Education Details
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Curtin UniversityLeadership -
Monash UniversityEconomics
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Melbourne HighScience
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Bj Fogg’S Persuasion Boot Camp
Frequently Asked Questions about Ian Lyons
What company does Ian Lyons work for?
Ian Lyons works for Disruptor's Handbook
What is Ian Lyons's role at the current company?
Ian Lyons's current role is Innovation Director.
What is Ian Lyons's email address?
Ian Lyons's email address is ia****@****ons.com
What is Ian Lyons's direct phone number?
Ian Lyons's direct phone number is +614115*****
What schools did Ian Lyons attend?
Ian Lyons attended Curtin University, Monash University, Melbourne High, Bj Fogg’s Persuasion Boot Camp.
What are some of Ian Lyons's interests?
Ian Lyons has interest in Ios App Store, Mobile, Technology, Social Media, Health Care, Food In Sydney, Techcrunch, Health, Clean Technology, Corporate Culture.
What skills is Ian Lyons known for?
Ian Lyons has skills like E Commerce, Social Media, Strategic Partnerships, Online Marketing, Mobile Strategy, Digital Strategy, Online Reputation Management, Mobile Marketing, Digital Media, Content Marketing, Mobile Content, Web Analytics.
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