Ian Macfarlane Email & Phone Number

Decatur, Ga, Us

San Antonio, Tx, Us

Washington, Dc, Us

• Led comprehensive website overhaul from conception to completion (2016)• Launched/maintained 15 blogs on WordPress; gained 3,200+ C-suite subscribers, 34% traffic growth YoY• Increased referral traffic by 24% YoY with employee advocacy tools and training for lawyers and business services• Launched/maintained internal “Social Media Hub” learning tool with video training and best practices• Created comprehensive microsites and campaigns for high-profile, client-focused services and events• Trained and counseled colleagues on best practices for online communications, SEO, and client outreach• Fully produced and edited numerous video interviews, event highlight reels, and promotional videos• Recipient of “Act Like an Owner” award (2017, nominated by CEO Steve Immelt)• Nominated for “Cultural Role Model: Committed” award (2020)

Washington, Dc, Us

New York, Ny, Us

Launched award-winning online content properties, overhauled existing brands, debugged and maintained properties, added new features.• Re-launched the Small Business site under a new CMS and with an entirely new design layout. Added and updated site features and content sections.• Provided new site features, navigation overhauls, and performed daily bug fixes for DailyFinance, WalletPop, Small Business, Luxist, News and Politics Daily.• Treated and delivered eye-catching photos by the dozens for use on the Welcome Screen and sites across the News & Information network daily. • Shot an exclusive video interview with the United States Secretary of Commerce, Gary Locke.• Evaluated user feedback and resolved inquires submitted via email.

New York, Ny, Us

Selected, edited and improved key content packages promoted through the home page and social media efforts. Wrote content for WalletPop, AOL Small Business, and GameDaily. Produced video content for Money sites. Re-launched Small Business (2010), Luxist (2009) and The Startup (2009). Brought sites into compliance with current SEO standards.• Performed Managing Editor-level duties for Small Business in the absence of an Executive Editor. Communicated with writing staff daily, selected articles to promote and wrote promo text for all articles.• Edited all content hosted on Small Business for fact checking, correct grammar, and narrative flow.• Organized and created feature galleries that consistently received tens of millions of page views.• Created and treated all photos used across the Small Business site and for promotion on Welcome Screen.• Shot and edited stand-alone and supplementary video content for promotion on WalletPop and Small Business.

New York, Ny, Us

Created, edited and enhanced key content packages promoted through the home page and social media efforts. Contributed to the launch of WalletPop (2007) and the re-launch of Small Business (2007). Achieved compliance with SEO standards.• Researched and built feature articles and galleries that consistently received tens of millions of page views.• Provided AOL News with exclusive coverage about the Virginia Tech massacre; generated 50 million hits.• Wrote daily Welcome Screen promo text seen by millions of users daily.

New York, Ny, Us

Built interactive content, wrote promo text and teasers in high-visibility areas of the Money & Finance site, and curated the site for SEO compliance. Researched and built fun, informative galleries about consumer and investor finance that consistently received tens of millions of page views.

Fairfax, Virginia, Us

Summer/Fall 2004 and Summer 2005 - Programming in C++, Python on various projects