Ian Macfarlane

Ian Macfarlane Email and Phone Number

Sr HR Communications Strategist @ Valero Energy Corporation
Decatur, GA, US
Ian Macfarlane's Location
San Antonio, Texas, United States, United States
Ian Macfarlane's Contact Details

Ian Macfarlane work email

Ian Macfarlane personal email

Ian Macfarlane phone numbers

About Ian Macfarlane

Online marketing professional and communications strategist with diverse experience developing and promoting new web properties and content that connects with clients/consumers and delivers strong traffic. Expertise in the application of social media and online promotion techniques that produce strong engagement and priority visibility on search engines. Quickly shapes and re-shapes online campaigns based on detailed analysis of metrics and current trends.Specialties:• Grammar and narrative structure• Social media and SEO tactics• Video production and editing• Market and consumer trending• Creative thinking and synthesis• Web and print design• Practical experience and coursework in HTML, XML, CSS, various CMS platforms including Sitecore, Final Cut, Adobe Creative Suite, and all MS Office products

Ian Macfarlane's Current Company Details
Valero Energy Corporation

Valero Energy Corporation

View
Sr HR Communications Strategist
Decatur, GA, US
Website:
valero.com
Employees:
84
Ian Macfarlane Work Experience Details
  • Valero Energy Corporation
    Sr Hr Communications Strategist
    Valero Energy Corporation
    Decatur, Ga, Us
  • Valero Energy Corporation
    Sr Hr Communications Strategist
    Valero Energy Corporation Sep 2022 - Present
    San Antonio, Tx, Us
  • Hogan Lovells
    Digital Marketing Manager
    Hogan Lovells Nov 2011 - Jul 2022
    Washington, Dc, Us
    • Led comprehensive website overhaul from conception to completion (2016)• Launched/maintained 15 blogs on WordPress; gained 3,200+ C-suite subscribers, 34% traffic growth YoY• Increased referral traffic by 24% YoY with employee advocacy tools and training for lawyers and business services• Launched/maintained internal “Social Media Hub” learning tool with video training and best practices• Created comprehensive microsites and campaigns for high-profile, client-focused services and events• Trained and counseled colleagues on best practices for online communications, SEO, and client outreach• Fully produced and edited numerous video interviews, event highlight reels, and promotional videos• Recipient of “Act Like an Owner” award (2017, nominated by CEO Steve Immelt)• Nominated for “Cultural Role Model: Committed” award (2020)
  • Hogan Lovells
    Contractor
    Hogan Lovells Oct 2011 - Nov 2011
    Washington, Dc, Us
  • Aol
    Product Support Programmer, News & Information
    Aol May 2010 - Feb 2011
    New York, Ny, Us
    Launched award-winning online content properties, overhauled existing brands, debugged and maintained properties, added new features.• Re-launched the Small Business site under a new CMS and with an entirely new design layout. Added and updated site features and content sections.• Provided new site features, navigation overhauls, and performed daily bug fixes for DailyFinance, WalletPop, Small Business, Luxist, News and Politics Daily.• Treated and delivered eye-catching photos by the dozens for use on the Welcome Screen and sites across the News & Information network daily. • Shot an exclusive video interview with the United States Secretary of Commerce, Gary Locke.• Evaluated user feedback and resolved inquires submitted via email.
  • Aol
    Assistant Editor, Aol Small Business, Money & Finance
    Aol Oct 2008 - May 2010
    New York, Ny, Us
    Selected, edited and improved key content packages promoted through the home page and social media efforts. Wrote content for WalletPop, AOL Small Business, and GameDaily. Produced video content for Money sites. Re-launched Small Business (2010), Luxist (2009) and The Startup (2009). Brought sites into compliance with current SEO standards.• Performed Managing Editor-level duties for Small Business in the absence of an Executive Editor. Communicated with writing staff daily, selected articles to promote and wrote promo text for all articles.• Edited all content hosted on Small Business for fact checking, correct grammar, and narrative flow.• Organized and created feature galleries that consistently received tens of millions of page views.• Created and treated all photos used across the Small Business site and for promotion on Welcome Screen.• Shot and edited stand-alone and supplementary video content for promotion on WalletPop and Small Business.
  • Aol
    Assistant Finance Editor, Aol Money & Finance
    Aol Jan 2007 - Oct 2008
    New York, Ny, Us
    Created, edited and enhanced key content packages promoted through the home page and social media efforts. Contributed to the launch of WalletPop (2007) and the re-launch of Small Business (2007). Achieved compliance with SEO standards.• Researched and built feature articles and galleries that consistently received tens of millions of page views.• Provided AOL News with exclusive coverage about the Virginia Tech massacre; generated 50 million hits.• Wrote daily Welcome Screen promo text seen by millions of users daily.
  • Aol
    Intern, Aol Money & Finance
    Aol May 2006 - Dec 2006
    New York, Ny, Us
    Built interactive content, wrote promo text and teasers in high-visibility areas of the Money & Finance site, and curated the site for SEO compliance. Researched and built fun, informative galleries about consumer and investor finance that consistently received tens of millions of page views.
  • Argon St
    Intern/Co-Op
    Argon St May 2004 - Aug 2005
    Fairfax, Virginia, Us
    Summer/Fall 2004 and Summer 2005 - Programming in C++, Python on various projects

Ian Macfarlane Skills

Adobe Creative Suite Photoshop Indesign Illustrator Xml Css Html Microsoft Office Final Cut Studio C++ Javascript Copy Editing Web Editing Web Design Video Production Video Editing Social Media Social Media Marketing Seo Audio Editing Cms Final Cut Pro Online Advertising Editing Social Networking Writing Management Video Blogging Digital Media Content Management Content Management Systems Search Engine Optimization

Ian Macfarlane Education Details

  • Virginia Tech
    Virginia Tech
    English - Professional Writing

Frequently Asked Questions about Ian Macfarlane

What company does Ian Macfarlane work for?

Ian Macfarlane works for Valero Energy Corporation

What is Ian Macfarlane's role at the current company?

Ian Macfarlane's current role is Sr HR Communications Strategist.

What is Ian Macfarlane's email address?

Ian Macfarlane's email address is ia****@****lls.com

What is Ian Macfarlane's direct phone number?

Ian Macfarlane's direct phone number is +120263*****

What schools did Ian Macfarlane attend?

Ian Macfarlane attended Virginia Tech.

What skills is Ian Macfarlane known for?

Ian Macfarlane has skills like Adobe Creative Suite, Photoshop, Indesign, Illustrator, Xml, Css, Html, Microsoft Office, Final Cut Studio, C++, Javascript, Copy Editing.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.