• Partner with enterprise sales directors to lead discovery calls and deliver custom technical demos, aligning solutions with business outcomes.• Serve as a trusted advisor, uncovering customer pain points and crafting solution-based demos and architecture for complex use cases.• Develop new sales solutions, including AI-powered coaching tools and automated RFP processes, increasing training efficiency by 20% and rep efficiency by 25%.• Lead proof of concepts (POCs) and pilots for prospects, providing technical guidance to ensure successful implementations.• Influence product roadmap by providing voice of the customer feedback, resulting in five additional closed/won deals.• Led 105+ demos and supported 85% of closed/won deals in 2024.

• Client leader at the world’s third largest market research agency – specialize in using private online communities and social listening for qualitative and quantitative research• Lead global projects in Japan, China, Germany, UK, Australia, India, Canada and the US • Use data to craft compelling, impactful stories, recommendations and reports

• Lead team of five in development of community driven research projects from design to reporting• Oversee all aspects of client relationships from pitch to renewal• Partner with integrated business units on proposals, projects and reports

Apple:• Day to day social strategy lead for iPhone, Mac, Watch, iPad and Brand pods• Primary point person for integration social media planning and content creation with creative teams• Contribute to communications strategy and consumer journey via social audience and platform insights, market research• Define social touch points and KPIs within communications strategyProjects:- @Apple Instagram Strategy- Apple: Community Led Approach to Influencers- Activision: Influencer Approach (Call of Duty WWII, Destiny 2)

• Social account lead for global, enterprise client w/multiple lines of business• Point person and SME for clients, inter-agency partners (Creative, PR, Paid Media, etc.) and dedicated internal team• Drive high-level discussions on the role social media within the digital marketing ecosystem (email, website, paid media, mobile, etc.)• Provide strategic guidance to enable client growth and success in social space• Create and lead development of strategies and POVs• Oversight and delivery of all client documents incl. reports, content calendars, campaigns etc.

• Provide strategic guidance to enable client growth and success in social space• Responsible for oversight and delivery of all client documents including reports, content calendars, strategies, POVs, campaigns etc.• Manage and mentor two community managers • Craft strategic blueprints and promotional recommendations for clients• Develop creative, cross-platform social promotions• Serve as agency SME for creative content development• Create and lead trainings on social storytelling and visual branding

• Lead digital and social media marketing for multi-billion dollar client• Singlehandedly fulfill role reserved for team of four: Account Manager, Strategist, Community Manager and Insights Manager• Oversee integrated marketing programs across Facebook, Twitter, Pinterest, Instagram, Email• Develop and manage network of 25 DIY/Mommy BloggersAccomplishments: - Contributed to 42% YOY online sales increase - Increased annual account billing revenue by 41% - Increased client social reach by 67% over six months; engagement by 43%

- Expert on value and use cases of community and social media within holistic marketing ecosystems - Create best practice and training materials for topics including customer acquisition, on-boarding, community engagement and research design- Guide clients in defining their social vision, define digital needs and potential solutions- Use analytics to create long-tail marketing strategies and define target audience, influencers, engagement tactics, platform recommendations

• Guide clients in defining their social vision, define digital needs and potential solutions• Use analytics to create long-tail marketing strategies and define target audience, influencers, engagement tactics, platform recommendations • Structure and present recommendations to senior client leadership for approval• Agency expert on user acquisition marketing, analytics and consumer engagement • Responsible for thought leadership output and partnerships with vendors• Create and document platform-based protocols/best practices for managing client expectations• Develop standard reporting templates/benchmarks for all report outs for more meaningful and impactful insights• Leverage analytic resources to optimize campaigns as needed • management team lead, serving as advisor, mentor and evangelist for CMs and jr. staff • Research and vet strategic partners across emerging digital platforms • Use analytics to tell more enriching contextual story behind campaign performance

• Oversee all internal and client sponsored community engagements • Manage relationships with clients across various CPG and NGO verticals• Strategic development of B2B and B2C digital marketing activations • Supervise all relationships and communication with community members and social media pundits • Supported business development as needed• Create best practice and training materials for topics including member acquisition, client onboarding, community engagement and research design• Development of digital content and thought leadership strategy ACCOMPLISHMENTS:• More than doubled BBMG follower count, fan base and engagement on Twitter and Facebook• Author of Adweek article on holiday shopping trends for consumers• Create agency digital and social media service offerings, best practices• Oversaw content requisition, insight synthesis and strategic development of Unleashed a trend piece, new business catalyst and Core77 Research/Strategy Notable Report

Veteran Community Manager providing tactical and strategic guidance for clients: • Oversaw moderation and administration of multiple communities• Leveraged knowledge of business and brand planning to develop robust strategies that align with client’s core objectives • Supervised community growth and development, including tracking and calibration of main community strategy to align with client’s objectives• Conceptualized and wrote branded copy balancing above the line creativity with below the line strategy• Administered timelines, deliverables and direct report development• Provided proprietary operational support for New York Client Service Team on an ongoing basis• Worked closely with product team to identify bugs and define cadence of upgrades and enhancements to UI