Ian Bruce Email & Phone Number

Edinburgh, Gb

Responsible for the marketing campaigns that promote Baillie Gifford's range of OEICs and investment trusts to a retail and intermediary audience and the Actual investors global branding campaign. Main responsibilities include:- planning, implementation and analysis of marketing campaigns that promote Baillie Gifford's range of OEICs and investment trusts to a private investor and intermediary audience as well as the Actual investors global branding campaign- managing the wider Marketing Campaigns team (consisting of the Content & Advertising and CRM & Email Marketing teams) that are instrumental to the planning, implementation and delivery of the marketing campaigns- developing effective and close working relationships with the media buying and planning agency that is core to the marketing campaigns - working with the internal teams at Baillie Gifford to ensure the planning, delivery and implementation of the marketing campaigns- managing the marketing campaign budget and expenditure- researching the marketplace to identify, and then develop, new marketing opportunities- working with large databases of private investors and intermediaries, developing ideas to build the databases and ways to develop the relationship with the people on the database with the aim of generating new business.

Edinburgh, Gb

Responsibility for the marketing campaigns that promotes the range of OEICs and investment trusts managed by Baillie Gifford to a retail and intermediary audience.Main responsibilities include:- planning, implementation and analysis of marketing campaigns that promotes Baillie Gifford's range of OEICs and investment trusts to a private investor and intermediary audience- developing effective and close working relationships with the media buying, advertising, on-line, DM and PR agencies on a frequent basis to develop marketing campaigns and initiatives- planning, implementation and analysis of email campaigns to promote Baillie Gifford's OEICs and investment trusts to an investor and intermediary audience- working with the internal marketing teams at Baillie Gifford to ensure delivery of marketing campaigns- managing the marketing campaign budget and expenditure- researching the marketplace to identify, and then develop, new marketing opportunities- working with large databases of private investors and intermediaries, developing ideas to build the databases and ways to develop the relationship with the people on the database with the aim of generating new business.

Edinburgh, Gb

Responsibility for the retail marketing campaigns that promote the range of OEICs and investment trusts managed by Baillie Gifford to a retail and intermediary audience.Main responsibilities include:- planning, implementation and analysis of retail marketing campaigns- developing effective and close working relationships and liaising with the media buying, advertising, on-line, DM and PR agencies on a frequent basis to develop marketing campaigns and initiatives- managing a UK wide programme of event sponsorship of major book festivals and large Baillie Gifford hosted investor events in London and Edinburgh- the reporting and presenting on the success of the marketing campaigns to Baillie Gifford boards and management committees- managing the marketing campaign budget and expenditure- researching the marketplace to identify new marketing opportunities- responsible for a database of over 50,000 customers and enquirers, developing ideas to build the database and ways to develop the relationship with enquirers on the database with the aim of generating new business- managing a team of four to ensure effective planning, delivery and analysis of retail marketing campaigns

Edinburgh, Gb

Added responsibility for the planning, implementation and analysis of investment trust marketing campaigns

Edinburgh, Gb

Overall responsibility for the range of retail marketing material, literature and documentation. During this time I took responsibility for the launch of Baillie Gifford’s award winning investment trust magazine ‘Trust’. This involved researching the marketplace, making the original proposal, briefing and pitching customer magazine publishing agencies and co-ordinating production of the first issue. I also successfully grew the distribution list of Trust from 9,000 to over 55,000.

Edinburgh, Scotland, Gb

Worked in the Client & Marketing Services department. Main duties involved the production of reports, sales aids and marketing literature targeted for pooled and segregated fund clients, potential new clients and the Standard Life field sales force. Also dealt with client queries, fund manager requests and compiling management information statistics.

Team Leader (4/97 - 8/97): Responsible for the supervision of unit price production and production of reports for one of the UK’s largest pension funds. Duties also included dealing with client queries, involvement with client meetings and the training and development of staff.Senior Account Controller (8/96 - 4/97): As per Account Controller but with increased staff supervision, client contact and production of more complex customised client reporting such as asset allocation reports, balance sheets and asset distribution reports. Account Controller (11/94 - 8/96): Responsible for the production of unit prices, download and reconciliation of manager data and production of dividend monitoring and equity compliance reports.

Mini Mba, Brand Management

Education record

Pg Dip, Marketing

Ma (Hons), Economics

Education record