[Shortly to retire....]Business owner of the British Council's CRM system (Salesforce). Leads project development and operational support teams in the UK, Poland, India and Singapore. • Successfully drove through a challenging and highly visible piece of strategic change management. This followed on from the failure of a previous Salesforce rollout (2011-2014).• Leveraged a range of strategies and skills honed over 15+ years in defining and delivering digital/data-driven solutions for major organisations (e.g. for American Express, BP, IBM, Freshfields Bruckhaus Deringer). • Key internal advocate for ‘a single view of the client’ within the organisation, collaborating with colleagues in IT, customer service, sales and marketing on a number of strategic initiatives, including enterprise telephony, digital transformation, systems integration, enterprise reporting, and data governance.

See: http://ianamcauley.wixsite.com/books

Business owner of the firm’s CRM system worldwide. Led operational support teams in London, Cologne and Shanghai. • Led the strategy, business engagement, specification, vendor selection, implementation, and worldwide roll-out of a new CRM system. This followed on from the failure of a previous CRM system (2004-07). • Key internal advocate for ‘a single view of the client’ within the firm.

• Addressed the urgent need for a worldwide CRM system. Drafted a new firmwide strategy, and guided this through to partner acceptance and business sign-off. • Led the integration of a new outsourced partner, Evalueserve, in delivering Freshfields’ data and project management support. Established governance and other procedures.

Member of the worldwide practice Steering Group. Worked with senior partners on business development, marketing/PR and practice management. Co-located in London and Brussels between 2005 and 2007, managing teams in both offices. • Successfully transitioned the practice group from a local approach to marketing and business development, through to integrated delivery against a worldwide strategy.

A senior member of Ogilvy’s global account team for American Express, leading digital delivery across 27 countries worldwide, with full responsibility for P&L and customer success. • Managed a team of 30 in London, and 20 others worldwide. • Successfully turned around the agency’s relationship on the worldwide digital account. • Transitioned the relationship from that of digital production service to that of global strategic partner on digital transformation. Pioneered integrated on and off-line card acquisition campaigns, and delivered Amex’s first mobile application.

Digital agency headquartered in Seattle, with 500 staff. Specialised in database-driven back-end publication tools for web sites. UK clients included BP, National Westminster Bank, and Dixons.• Led all major client engagements, working with clients to understand business requirements and define appropriate solutions. Managed project delivery and 40 staff. • Worked extensively with BP on defining and delivering a number of major data-driven initiatives, including a worldwide HR intranet, and a B2B products’ web site for BP chemicals.

A digital agency with offices in Liverpool and London, and 100 staff. Clients included IBM, ICL, MTV and Littlewoods. • Responsible for day-to-day operations and project delivery. Managed 50 staff. • Recruited to rescue the company’s relationship with their single most important client. Repaired the relationship, and led the successful delivery of the project in dispute. • Worked with clients at IBM to define and deliver the award-winning educational CD-ROM ‘Numbers in Action’ (‘Best Commercial Application - Interactive Media’, Monitor Awards, 1998).

I started as a researcher for Diverse Production on the current affairs programme ‘The Friday Alternative’ (Channel Four). I went on to work as a producer for several different companies (from LWT and Carlton, through to small independents), and on a variety of programmes (from single documentaries through to breakfast television).Selected credits as a producer:• 'The Big Breakfast' for Channel Four. A live and demanding two-hour TV show, for which I regularly scripted material for presenters Chris Evans, Gaby Roslin, and Paula Yates.• 'Death Of A Runaway' for Channel Four. A documentary for the True Stories slot, about the last 18 months in the life of a teenage runaway, who was murdered in May 1990. Nominated for best single documentary of 1991 for the Royal Television Society Awards. • 'No Home For Barry' for Channel Four. A documentary for the Cutting Edge slot, which followed a troubled young man who arrived in London without money, a job, or a place to live. • 'Dilly Down Town' for ITV/Carlton. This ‘infotainment’ series featured presenter Dilly Braimoh meeting oddball characters in London. It ran for three series.