Ian Mccullough Email & Phone Number

Leichhardt, NSW, AU

• As an adjunct to a Corporate Learning & Development consultancy Socratic Arts, supported a global law firm's internal L&D team in the production of resources for a new global onboarding program for the firm’s.
• Featured as panelist in L&D Strategist Book Club episode, produced by Socratic Arts, exploring Ethan Mollick’s Co-Intelligence and the impact of generative artificial intelligence on workforce development.
• Breakout group facilitator for EdTech Insiders special event exploring Salman Khan's book Brave New Words on generative AI in education.

Oakland, CA, US

• Elevated to a new leadership role as part of a strategic shift towards a more centralized global org structure.
• Tasked with defining Turnitin's overarching narrative across Turnitin, iThenticate, and ExamSoft businesses.
• Initiated new team to develop more cohesive and cost-effective global campaigns with a digital-first approach.
• Originated new Customer Lifecycle function to conduct research, analysis, and strategic development in pursuit of an intentional and thoughtful customer experience from a marketing and communications point of view.

Oakland, CA, US

• Delivered double the Marketing Qualified Leads (MQL) target by connecting with concerns around academic integrity in the era of ChatGPT and AI writing, while guiding prospects towards new AI writing detection features.
• Expanded remit to include Australia/New Zealand, Latin America, and United Kingdom/Ireland, launching programs to capture high-intent prospects and formulating a 3-year market development strategy.
• From inception of the regional marketing function in 2019 through 2023, Go-to-Market team grew ARR 15.5%.

Oakland, CA, US

• Merged disparate regional marketing and implementation/training functions into a unified "Marketing and Customer Engagement" team, creating a cohesive customer journey framework.
• Implemented new engagement strategies leading to a fivefold increase in customer newsletter subscriptions, aimed at boosting retention rates among first-year customers.
• Delivered innovative and engaging customer newsletters by conducting comprehensive A/B testing with quarterly variable rotation and continuous improvement.

Oakland, CA, US

• Directed the market introduction and campaign strategy for Draft Coach for Google Docs, seamlessly integrating Turnitin into the Google Workspace for Education ecosystem.
• Orchestrated a collaboration with Dr. John Hattie to investigate the instructional impact of various feedback forms, culminating in the publication of a peer-reviewed research paper in Frontiers in Education.
• Forged a long-term strategic alliance with the National Honor Society and the National Association of Secondary School Principals to delve into academic integrity issues within a context familiar to secondary education.

Oakland, CA, US

• Streamlined communication and promotional strategies for the Revision Assistant formative writing tool.
• Launched and evaluated free teacher trials as a market entry strategy to bolster the pipeline for enterprise sales.

• Bootstrapped a craft kit business selling giant cardboard arms at http://giantcardboardrobots.com.
• Raised additional funds for new product launch through Kickstarter campaign at https://www.kickstarter.com/projects/12142688/kid-sized-giant-cardboard-robot-arms
• Participated annually in Maker Faire. That led to appearances at The Exploratorium and The Tech Museum of San Jose, plus a feature television news segment on KTVU FOX 2’s Bay Area People.

Mountain View, CA, US

• Found standout content from Quora contributors and presented to partners for potential syndication.
• Worked with select high volume publishers (e.g. Huffington Post, Forbes, Inc.) to source & publish content.

Emeryville, California, US

• Led internal and external partners in the launch and sustained sales of all 3rd Party download-to-own content for LeapFrog's kid-centric tablet and handheld ecosystem. http://www.leapfrog.com/appcenter
• Devised media content rollout strategy to optimize digital merchandise positioning across launches in LeapFrog’s proprietary app store and to maximize popular franchise exposure over time, which boosted repeat purchases.
• Overhauled strategy and methodology for PDP + check-out related product recommendations resulting in a 7 percentage point in-segment revenue improvement for reco interactors versus control conditions for all traffic.
• Introduced analysis approaches focusing on title and category rankings over time, yielding insights into core portfolio performance, incrementality, digital item durability, potential content opportunity areas, and.
• Set consumer communication priorities for Merchandising and Social Media teams around all partner product releases. Orchestrated special promotional activities for key strategic launches such as the "Fit Made Fun Dance.
• Introduced over a dozen new franchises to the brand portfolio from partners including Disney, Viacom, and Hasbro.

London, GB

• Defined and documented product requirements for Pearson’s Common Core System of Courses for iPad (available in Apple App Store), and the Pearson Foundation “Projector” website for Project-based Learning content.
• General product management and concept development for tablet-based classroom solutions, open educational resources, and Common Core content at Pearson Foundation’s “Learning Labs” advanced concepts group.

San Mateo, CA, US

• Select projects and services: scoping and specification for a mobile commerce platform, ecommerce conversion improvement analysis, competitive research, needs analysis, brainstorm facilitation, business strategy review
• Select clients: Appallicious (Open data & mCommerce for Government), Vibio (Online social collection sharing and sales), Kidlandia (Customized retail goods for kids), MightyPlay (games and websites), Interbots (Robotic.
• Recurring guest blogger for SAP’s “On the Cloud” blog.

• Oversaw development of online/offline video game and trading card interactive products Monsterology and Animal Planet: Wildlands. Led production of the Mission to Planet 429 program, with WTTW Chicago and PBS KIDS, as.
• Built a multi-vendor cloud-based information technology infrastructure and supply chain to both support digital apps and deliver physical goods to retailers.

• Developed five customized, immersive employee development courses for a Big 4 global accounting & consulting firm. Delivered all instructor guides, course materials, and support resources. Subjects covered ranged from.
• Created two online/offline scenario-centered courses in Supply Chain Management and Project Management as components of Spain-based La Salle University’s Open University MBA program.

Redwood City, CA, US

• Led multiple development scrums utilizing Agile software development methodology to meet or exceed producer requirements. Focused primarily on Motion Technology and Engine teams.
• Managed ten Software Engineers of varied experience. Set development goals and performance expectations.
• Expanded outsourcing relationship to include concept art. Defined process road map and collaborated with offshore vendor to reduce asset creation expenses.

Emeryville, California, US

• Worked across departments and global offices to ensure that new products were successfully designed, purchased, manufactured, and shipped. Represented Supply Chain on matrixed program teams.
• Promoted to lead Operations Program Management team. Managed two direct reports.
• Supported the $180MM Educational Gaming business, which contributed over a third of the company’s net revenue in 2007 & 2008. Led NPI and end-of-life activities for Leapster to Leapster2 product line transition.
• Coordinated daily with Asia-based engineering & production planning teams and contract manufacturers.
• Guided system migration from distributed reports to online database, enabling real-time access to information.

Emeryville, California, US

• United disparate launch trackers into a single worldwide milestone report to improve organization and accessibility of critical data. Wrote underlying macro code, enabling faster access to information for diverse.
• Strategized market exit plans for assorted SKUs in the Reading business to clear inventory for new products.
• Managed new product launches for the $114MM International division, comprised of nine sales territories.
• Facilitated design and production of merchandise displays for key retailers including Walmart & Toys ‘R Us.
• Tracked new items in MRP and inventory systems including Oracle and Highjump. Monitored product lifecycle and bills of materials in Agile PM.

Emeryville, California, US

• Created top-selling products across multiple proprietary interactive platforms. Titles featured the introduction of original LeapFrog IP, and licensed products with SpongeBob Squarepants, Dora the Explorer, and The.
• Led cross-functional teams to complete projects on five to nine month schedules and budgets up to $750K.
• Developed concepts, prototypes, and use-case scenarios for new platform products during Research phase.

Emeryville, California, US

• Wrote original content for eight interactive books including Dr. Seuss and The Little Engine That Could.
• Coordinated software development with offshore teams in India, Argentina, and Costa Rica.

Los Angeles, CA, US

• Facilitated the research efforts for the seven-member Sensory Environments Evaluation team at USC’s virtual reality research institute.
• Oversaw integration of 3-D modeling and programming for research simulations and VIP demonstrations.

Production intern for various web based entertainment programs, including Jerry Bruckheimer Films, Chris Rock, and Alanis Morisette’s One Tour.

Met, Entertainment Technology

Bfa, Theater/Stage Directing