- Executed global expansion for International Sports Data Alliance (ISDA), securing MOUs and partnership agreements with 29 countries and their respective football associations, onboarding them to the data platform to add 20M+ new data sources for collection and analysis using AI/ML- Product owner for Football Pie, a play-to-earn app with blockchain/data/consumer layers, with integrations available for wearable and AR/VR tech, generating affiliate revenue partnerships with 40+ CPG/lifestyle brands- Led private tech and hardware investments for AR/VR, blockchain, NFTs, metaverse, sports tech, data - Set the strategy for growth and partnerships in the Americas and Europe- Own total marketing strategy (content, social, digital, events/experiential) and execution for O&O businesses and external clientsAllive Creative is a strategy consulting firm based in Seoul, Korea that specializes in the intersection between sports, entertainment, technology, and social enterprise. Now in its 20th year of business, Allive owns and operates a number of subsidiaries that work and partner directly with organizations such as FIFA and the Asian Football Confederation (AFC), teams that develop tech and hardware products in use by top sports teams and grassroots youth programs worldwide, and sports fan experiences and museums such as the Football Faentasium based in Seoul, Korea.

The ASSIST, or the African Sports & Scholastic Initiative for Students in Townships, was founded to address the complex needs of the children of Alexandra, a township in Johannesburg, South Africa. By emphasizing the value of education combined with enrichment activities such as basketball, the ASSIST hopes to foster a positive environment for Alexandra youth in order to better prepare them for a chance at matriculation, tertiary education, and a brighter future.

- Researched public and private data repositories to build the Orcadex Business Intelligence Platform to track over 2000 crypto assets – price discovery, markets, investors, and sentiment- Led end-to-end large-scale partnership execution and growth strategy development in the blockchain and crypto asset industry (notable deals: CoinMarketCap, Tout, Cheddar, Gannett, Yahoo Finance, Knotel; notable partners: Arianna Simpson, Spencer Bogart, Naval Ravikant) for $1M+ media/institutional properties- Led investor relations and was the manager for the company’s participation in ERA NYC’s 2018 cohort

- Created an invite-only network of over 400 of the top songwriters and producers in the world (credits include Justin Bieber, Ariana Grande, Lady Gaga; multiple Billboard #1 hits)- Launched a media brand/influencer network (Music Mind): over 1 million impressions per week, 15% engagement rate across platforms; average custom campaigns yielded >10 million impressions within first week of launch- Marketing consultant for top KPop artists and labels using proprietary data engine to inform integrated marketing campaigns and revenue-driving partnerships- Indexed over 500,000 songs, artists, and creative professionals in a smart database to provide analytics for labels and musicians- Hired and managed 10 full-time employees and 50 contractors (distributed globally) and created an online workflow management solution for editing and publishing multimedia contentLaunched in Summer 2015, FourLeaf is the first industry platform to provide verified data on real life accomplishments and allow music creators to connect with each other with the assurance of quality and transparency. FourLeaf automatically tracks data on users' released songs, chart performance, co-writers, social media, professional network, and site activity. The network remains available to an invite-only community. FourLeaf Media Co. brokers relationships between the top labels, artists, and creative professionals, as well as housing creative agencies and in-house production teams.In 2016, FourLeaf Media Co. launched a media publishing platform called Music Mind, which focused on KPop as a vertical. Backed by a robust database of songs, albums, performers, and creative professionals, Music Mind was able to run more effective campaigns for strategic partners such as Cass/OB (AB InBev) and JYP Entertainment.

* Released a full-length EP as a part of an independent study in music composition in 2007.* Grew an organic fan base of 10,000+ Twitter followers in the span of 6 months in 2010 (@ianchoe).* Organized, headlined, and sold out an indie venue in Seoul for a concert benefiting the Eugene Bell Foundation and tuberculosis relief in North Korea ($10,000 raised).

* Built relationships with partner media organizations (Powerhouse and MTV Studios) in order to promote KPop content in the U.S. market.* Introduced and led the social media campaigns of JYP Entertainment artists on Twitter, several of whom have gone on to exceed 3 million followers each.* Handled 200+ VIP hospitality accounts for the JYP World Tour.

* Researched and created videos on topics of interest for the SERI CEO network, a subscription-based service for 3,000+ CEOs of the largest companies in Korea, Japan, and China.* Prepared and executed the "Education as an online service" component of SERICEO.org's presentation at their semi-annual conference in Seoul.* Served as an ongoing liaison for SERI and the Industrial Bank of Korea for a joint research project.