Responsible to maintain growth and profitable company sales through aggressive pursuit of product breadth and depth, marketing programs and seamless on-line retail. Oversee all marketing and advertising functions with two direct reports and a total team of 18, Marketing Operations Manager (5 team members) and Sales Manager (13 team members). Create direction and overall cohesive strategy for website, catalogs/direct mail, PPC campaigns, e-mail campaigns, blog campaigns and YouTube content. Responsible for overseeing all data entry, copy editors, B2B relationships with vendors and publishers.• Navigated marketing and messaging for COVID-19 school closings around the world.• Created and implemented plan for customer retention and lead creation through segmentation. • Internal consultant for business development with focus on customer experience definition

Track record of product development recommendations and initiatives contributing to revenue and profit growth. Fluent translator between the worlds of technology and business. Skilled in identifying and capitalizing on market and customer opportunities, mitigating risk, and prioritizing and delivering relevant products that maximize value to the business.

Identified and coordinated marketing opportunities for an online retail environment. Managed social media, online presence, and multi-channel marketing and sales.

Managed day-to-day publishing operations including production, marketing, and sales. Directly and indirectly managed five employees.