Ian Mcnab, Mba Email & Phone Number

Cleveland, Ohio, US

Denver, Colorado, US

• Managing relationships/negotiating contracts with data providers (SPINS, Nielsen & 84.51), and using data to provide custom monthly, weekly, and daily reporting and innovation support to the Leadership Team and Board.
• Using syndicated data & consumer research to build custom analysis to drive growth in key accounts. This includes re-launching in Albertson’s, launching a new product line with Kroger, and increasing assortment by 50%.
• Built both the 2023 and 2024 brand planning and forecasting system which coordinates and consolidates plans at the SKU level for 60+ accounts for the $31MM+ emerging No Cow brand.
• Coordinating No Cow’s Shopper Marketing efforts for key accounts including Sprouts, Kroger, Whole Foods, Publix and Albertsons/Safeway while managing the $230K Shopper Marketing Budget.
• Conducting in-depth promotional analysis of No Cow & key competitors to evaluate/adjust promotional strategies by product type & customer to optimize timing, scope and velocity and volume lifts.
• Managing the Business Development Associate – helped them grow and transition from intern to part-time to full-time team-member who plays a key role in reporting, promotional analytics and other data support projects.

Boulder, CO, US

• Directed Lily’s Monthly Retail Review process, utilizing syndicated consumption data (IRI/Nielsen/SPINS) and panel data (Numerator) to analyze monthly brand performance and to conduct deep-dive analysis into.
• Trained two members of the Marketing team in analytical methods and data-driven story telling. Managed their contributions to the Retail Review process.
• Delivering accurate, ad-hoc analysis to the Hershey Marketing Integration Lead and other senior leadership to ensure the success of the ongoing integration process.

Boulder, CO, US

• Uncovered insights used by the sales and leadership teams to develop and grow the business, resulting in a $450MM valuation and successful sale of the company to Hershey.
• Designed/built/maintained database which tracks and provides visibility into the behavior and size of previously untracked independent customers that now account for 25% of a $100MM+ business.
• Utilized in-depth data analytics to help Lily’s maintain 35%+ YOY growth, especially by contributing to the development, launch and expansion of innovations in Chocolate Bars, Chocolate Candy and Baking Chocolate.
• Leveraged consumption (SPINS/Nielsen/IRI) & panel (Numerator) data to build best-in-class sales decks – helped Lily’s achieve Top 3 brand positioning at major customers including Whole Foods, Sprouts, Walmart, Kroger.
• Used distributor data, consumption data and retailer data to build dashboards to track/analyze the performance of tracked and independent customers and to actively track and manage inventory.
• Compiled SPINS, Nielsen and Numerator data to build in-depth monthly and weekly reporting tools which are distributed to Lily’s Board of Directors and Executive Leadership Team.

• Directly supported the operation, development and management of a $75+MM natural frozen foods brand while managing the brand budget. Executed “Get the Gear”, EVOL’s customer loyalty program with a $60K+ budget.
• Contributed to the innovation and development of three new premium natural frozen food product lines which help EVOL capture contemporary healthy eating trends and represent an estimated $35MM, $12MM, and $16MM in.
• Leveraged syndicated data from IRI (Information Resources Incorporated) and other sources to conduct competitor, segment and product analysis, and construct decks for sales stories, portfolio management and Brand 101.
• Coordinated with EVOL’s PR partner to promote the brand. Work with a cross-functional team to develop a press release supporting the launch of two new product lines in H2 2018.
• Engaged with cross-functional teams to execute projects including packaging updates to establish consistency across products, updating the EVOL website and digital sales listings with the correct graphics and.

Boulder, CO, US

• Concurrently managed three marketing and branding projects for clients in the spirits, biotechnology and food/beverage industries
• Crafted a business case/plan to launch a startup in the spirits industry including competitive research, market segmentation and forecasting predicting $500K in profits by the fifth year with profits of $90MM by the.
• Used consumer segmentation and research along with product research to support product innovation efforts for a client in the direct to consumer genetic testing market. Also built a go-to-market strategy to help this.
• Conducted extensive trend analysis for a natural, nut-based snack company to reposition and rebrand the business to grow market share in an $11B industry. Focused on a packaging and product redesign with an emphasis on.

• Created business development opportunities valued over $100,000 using more than 3,500 customized purchase offers sent to mineral owners across three states.
• Designed content and other materials for a successful fundraising effort that resulted in the business raising over $20 million from outside investors to facilitate growth.
• Responsively managed relationships with clients leading to repeat and referral business, company growth, and expansion of brand awareness and strength.
• Managed two employees conducting market and product research.

• Engaged with single game patrons, season ticket holders and team personnel to actively solve problems ranging from ticket theft and fraud to account transfers between family members.
• Worked with patrons of all ages and backgrounds helping them understand complex processes such as selling or transferring tickets via the team’s web portal, and purchasing of playoff ticket packages, and Super Bowl.
• Helped develop and maintain positive brand associations with patrons through responsive and personalized customer service.

Los Angeles, CA, US

• Increased office efficiency by providing high quality clerical and IT support through anticipating and proactively solving problems.
• Added to organizational effectiveness by quickly and accurately uploading and organizing data in respective firm databases.

• Obtained business records, lease records, an asset inventory, and financial statements by maintaining a persistent, professional and focused relationship with the seller and his real-estate agent.
• Ascertained the strengths, weaknesses and opportunities associated with the business by conducting financial analysis of revenue and expenses from the past several years and researching competition in the area.
• Identified potential expansion opportunities by investigating the existing property and surrounding properties.
• Created a plan for improving the business and cutting costs while increasing quality and profitability.

• Generated new business opportunities by cold-calling potential customers, contributing to presentations, designing and distributing promotional materials and creating tools with software like Microsoft Excel to assist.

Carried and set up equipment and prepped houses for painting by sanding, scraping, power washing and masking surfaces.Helped significantly reduce the amount of time spent on a given project, which allowed efficient service for more customers.

San Francisco, California, US

Assisted the Accounting Officer with organization and invoice production; assisted legal librarians and document storage personnel; and ran errands for attorneys and other staff members Operated largely independently and completed assigned tasks which helped staff members and attorneys focus on more important tasks

Concurrent with responsibilities at Morrison & Foerster Produced, copied, and organized documents for personnel at Morrison & Forester, filled in for the receptionist, and collected/sent mailHelped attorneys quickly produce/deliver high quality documents for clients

Master Of Business Administration (M.B.A.), Marketing, Entrepreneurship

Bachelor'S Degree, Business Administration And Management, General

Diploma