Ian Morrison Email & Phone Number

Largs, Gb

Glasgow, Scotland, United Kingdom

I report directly to Board Level within my current role and I have previously worked in consultation with international Boards within previous roles, to assist in delivering the aims and objectives of the organisation.My role involves reporting directly to a Board of Trustees and a Board of Studies to develop organisational policies and procedures, communicate strategic priorities and incorporate the Boards valuable guidance, insights and feedback. I have developed particular proficiency in the areas of strategic planning, change management and organisational development, from this I have developed expertise in leading, mentoring and motivating teams towards achieving educational objectives and the organisations vision and aims.I have worked closely with external education partners in planning, developing and assisting in the educational development strategy. I am also actively involved in the expansion, promotion and launch of new high quality counselling training programmes for the purpose of promoting the relief of illness and suffering through the advancement of education. I am a compassionate and consultative leader who adopts a person-centred approach and ethos to people development, mentoring and staff wellbeing. I have worked closely with external education partners in planning and launching new and accessible counselling and therapy training programmes for practitioners and organisations delivering important services to their communities.I have an excellent track record of implementing change management to support ongoing organisational development. I have lead and successfully implemented various projects, working cross-functionally to develop and expand our range of training programmes and services, in alignment with the organisations vision, aims and objectives.

Glasgow, Scotland, United Kingdom

Experienced Educational and Development Director leading strategic, educational and operational planning. My role has included the development and launch of new accessible educational training programmes, to assist both in organisational development and the advancement of counselling, therapy and coaching and mentoring training within the caring professions. Presenting reports to a Board of Trustees and a Board of Studies to review educational objectives, provide updates on projects and evaluate operational performance and ongoing organisational development in pursuit of the organisations aims.Involvement in the development and implementation of many projects that have supported educational objectives, aligned with the mission, vision, ethos and strategic objectives of the Institute of Counselling.

Glasgow, United Kingdom

I am currently employed as a Marketing and Communications administrator, my job role involves the following:I assist in the planning, development and implementation of the organisations marketing strategy, which includes assisting in the implementation, management and optimisation of marketing campaigns using various advertising platforms. My role frequently involves monitoring, managing and optimising Google Ads campaigns, Facebook Ads campaigns and Linkedin Ads campaigns to reach and engage with both UK and international students. My post also involves frequently providing feedback in educational development meetings on both student needs and recent trends in student course registrations, to inform ongoing programme development and enhancement.Within my role I work closely with the educational team, which includes working with tutors, programme coordinators, internal and external verifiers and external education partners to support quality assurance processes and course development procedures. My role also involves jointly developing and presenting marketing reports to senior management to assist in decision making, these reports list marketing objectives, identify key groups, present our social media strategy and overall IMC strategy and provide marketing analytics data on the performance of promotional campaigns to assist in decision making.My role also involves conducting industry analysis through researching recent and future changes and trends in educational training and within the wider profession.My post involves market research, where I frequently focus upon identifying key demographic, behavioral and psychographic trends of students, to assist in both campaign delivery and programme development that will best meet the needs of students. I am also involved in the development and launch of new courses and services and provide feedback on the performance of new training programmes to general and senior management.

Glasgow, Scotland, United Kingdom

My role within this organisation involved being part of the creation, development and launch of a global training provider delivering courses in leadership development, coaching and mentoring.My role within this organisation involved the following:Reporting to an International Executive Board.Working with an International Executive Team from the USA, Scotland, Ireland, Australia and New Zealand.Strategic Planning and Business DevelopmentDeveloping a marketing strategy for a global market and identifying key regions and student groups.Involvement in accreditation meetings and quality assurance.Developing a SEO optimised and responsive website.Developing a marketing plan.Developing a social media strategy Development of a membership database within a website.

Glasgow

I have been involved in successfully launching an e-commerce start-up company, which was an online learning organisation, operating within the online learning education sector. This organisation specialises in the caring fields and offered certificate and diploma level (online) courses in social care and psychotherapy.There are plans to re-launch this organisation in the near future.

Msc International Marketing, Marketing, Merit

Masters degree in Marketing. Activities included the creation and launch of a new brand, which involved applying research from academic.

Ba (Hons) Business, Business Management, Upper 2:1

Academic qualification, with the purpose of improving knowledge of generic business activities, such as Strategic Marketing.

Education record