Ian Norton Email & Phone Number

United Kingdom

London, England, Gb

Corsearch protects consumers trusts in the businesses we represent through Trademark & Brand Protection AI powered software solutions. From brand creation and trademark clearance to pro-active monitoring of brand abuse & counterfeits on social media, websites, and marketplaces.I lead a global team across demand generation, product marketing, brand, events and communications.In our first year we:► Rebuilt Marketing as a revenue driver for the business from a cost centre► Increased key Marketing metrics Pipeline and MQLs by over 100%► Rebranded our external position in the market to reflect our AI-tech driven software focussed on protecting consumer trust

Atlanta, Ga, Us

Salesloft is a fast-paced, high-growth SaaS business helping the world’s most successful sales teams (IBM, Shopify, Citrix) drive revenue growth.► I led a global team of 26 digital marketing professionals to generate awareness and demand for Salesloft’s sales engagement platform and exceeding our growth targets.► The team manages the engine of marketing campaigns, advertising, lead awareness, activation and booking marketing-sourced revenue through our inbound sales development team.Key achievements:► Relaunched Salesloft.com to deliver new visual identity globally Website traffic has increased 55% over previous period and qualified leads by 73%► Launched strategy of multiple campaign themes focussed on business outcomes (more meetings, pipeline, revenue) and competitive takeout with multichannel messaging► Led the team through the transition to new majority owners (Vista Equity Partners) ► Exceeded growth targets for marketing sourced revenue

Atlanta, Ga, Us

SalesLoft is the only complete Sales Engagement platform, helping B2B revenue teams close more deals. With end-to-end solutions for prospecting, managing opportunities, team coaching, accurate sales forecasting, and driving product adoption and renewals, SalesLoft helps sellers get to “yes” quicker.

Westlake, Oh, Us

Alfresco is a business-to-business SaaS content and process services platform with over 28 million users in 195 countries, helping companies like Cisco, NASA and NHS to drive digital transformation. I joined Alfresco in 2010 when the company was a small venture capital-backed business with around 100 employees, during my time there I built the marketing engine to take the company to a successful global business with 400+ employees and annual revenue of $120m+.I led digital transformation efforts across the Alfresco business, driving change and operational improvements across Customer, Partner and Finance teams that delivered a 35% increase in revenue YoY.I built a team from the ground up that worked as an ‘in-house agency’, bringing a combination of digital demand strategy, operational excellence, execution and expert consultancy to the wider business. Our marketing technology stack of Marketo, Drupal, Salesforce, Khoros and Outreach was used across the business to support Sales, Customer Support and our Channel teams.Working with the CMO as Chief of Staff, my team set targets, forecasts and implemented an ABM tiered account model which we reviewed on weekly KPI stand-ups that I championed and ran. The results of the focus on performance were transformative, the marketing team doubled top of funnel, tripled engagements from target accounts and delivered 50% of the company pipeline (on a target of 35%).

Westlake, Oh, Us

Led a 12-strong team through a period of rapid and significant change as Alfresco entered a new private equity backed stage of growth. This global team included content, campaigns, marketing operations, web, design and business intelligence functions.Key Achievements* I created our account based marketing (ABM) strategy utilising data signals (tech install and 3rd party browsing intent) to determine when companies were in market for Alfresco’s solutions* Increasing marketing-touched pipeline by over 100% into sales whilst reducing our marketing technology stack costs by 15% over the last 12 months* Instilled a ‘revenue marketing’ mindset within the marketing organisation to think about connecting lead generating experiences across the different touch points

Westlake, Oh, Us

Key AchievementsDefined an attribution model for tracking visitor traffic sources, the content that enticed them to engage with our sales team and its ultimate impact on the company's revenueMoved Alfresco’s sales and marketing teams from a reliance on email list buying to a GDPR-compliant marketing team focused on maximising inboundAchieved a 10% conversion rate for anonymous visitors to successful program conversions on our corporate website by studying Alfresco's key buying personas, conducting user experience workshops and putting user experience first

Westlake, Oh, Us

Managing a global team to deliver Alfresco’s online portfolio to 500,000 visitors per month. The goal of Alfresco’s websites are to attract, engage and convert visitors to supply the sales organization with high quality leads.Role Achievements and Responsibilities * Planned, purchased and managed our marketing technology stack which includes twelve websites and marketing automation tool Marketo to track, profile and nurture leads via email• Managed multiple different agencies between London and San Francisco • Defined an attribution model for tracking visitor traffic sources, the content that enticed them to engage with our sales team and its ultimate impact on the company’s revenue• Facilitated cross-functional user experience workshops with business stakeholders as Alfresco pivoted their go to market messaging around target industries• Account Based Marketing – evaluated multiple technologies for moving Alfresco’s sales and marketing functions to an account based model, successfully delivering the software (DemandBase) within our existing marketing and sales stack (Salesforce CRM)

Westlake, Oh, Us

Alfresco enables global organizations to collaborate on documents and processes across cloud, mobile, hybrid and on-premise environments. Innovating at the intersection of content, collaboration and business process, Alfresco manages over seven billion documents for more than 1,800 customers in 212 countries, supporting 11 million users in their daily work.Responsible for managing a team to deliver Alfresco's online experience, the main duties are: - Alfresco.com is kept up to date in six languages. - Site content is available on mobile and tablet. - Web systems enable easy management of search engine optimised (SEO). - Content is optimised for search. - Identifying opportunities and implementing improvements for conversion rate optimisation (CRO). - Keeping track of key web metrics and prioritising work to continually improve them. - Responding to and solving web content and support requests in Drupal and Marketo. - Building marketing campaign tools.

Westlake, Oh, Us

Westlake, Oh, Us

London, Gb

Leicester, Gb

Leicester, Gb

Preston, Lancashire, Gb

Bachelor Of Science (Bsc) Hons, Web, Graphics, Multimedia, Development

Education record