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Led Macy’s Innovation Lab on experimenting and optimizing Macys.com web experience via emerging UX trends and web technologies.Conducted over 60 experiments over 4 years with 12 productionalized optimizations that bought in over $210M of incremental revenue for the company.

Led a mobile innovation lab to optimize conversion metrics via experimenting with new features and technologies.Drove product vision and development of the next generation macys.com mobile web and mobile app experience.Cofounded a monthly company-wide event, ShopTalk, to improve communication and understanding between senior executives and junior leaders; hosted and featured various C-level executives including President, CMO, and COO of Macy's Inc.

• Defined and drove product vision of features for the new Mobile Web 2.0 experience; led and launched Store Locator/Google Map integration re-platforming• Pitched and socialized product ideas, competitive research, and financial models to various business stakeholders and decision makers• Partnered closely with software engineers, UX/UI designers, system architects and analysts to drive optimal user experience for mobile customers

Cofounded a mobile app startup that sought to create a platform for brick-and-mortar retailers to showcase their live inventories and for users to discover products that are locally around themIncubated by the Center of Entrepreneurship and Technology at UC Berkeley

Led a team of 11 cross-functional interns in creating strategy and proof of concept to implement an innovation lab within macys.comDrove the strategy and product development of the MVPs of a NFC check-in mobile app and an in-store touchscreen newsfeed kiosk

Together with 4 winning team members in the Social Media for Social Change Case Competition, worked with Pratham USA and its affiliated mobile app startup in developing and gamifying LiveAlbum, a real-time picture-sharing mobile application, to increase engagement between volunteers, donors, and students

Developed market expansion strategies for a non-profit organization and supported the sales & marketing team with customer segmentation dataPrepared in-depth customer and market analysis to determine practices for revenue growth

Utilized 11 years of eBay experience to help a cosmetic trader develop auction strategies, increasing of monthly sales by over 20% for 2 consecutive monthsResolved customer disputes by providing written communication and customer service guidelines

Helped found a Bay Area non-profit organization that aims to enrich the Chinese community by providing academic scholarshipsOrganized THE BLACK TIE GALA, the first fundraising event that surpassed the goal of 120 attendees and $10,000 total donations

Revitalized the chapter to become the largest student organization at CCSF and grew the active member base from 10 to 80+ (with registered members exceeding 130)Directed and executed a series of marketing campaigns, social media strategies, and on-campus initiatives to revamp chapter image and strengthen awarenessSpearheaded the production of a 60-second promotional video and a fashion photo-shoot with AGS t-shirts to generate viral marketing and word of mouth