Iann Wu Email & Phone Number

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New York, Ny, Us

Led Macy’s Innovation Lab on experimenting and optimizing Macys.com web experience via emerging UX trends and web technologies.Conducted over 60 experiments over 4 years with 12 productionalized optimizations that bought in over $210M of incremental revenue for the company.

New York, Ny, Us

Led a mobile innovation lab to optimize conversion metrics via experimenting with new features and technologies.Drove product vision and development of the next generation macys.com mobile web and mobile app experience.Cofounded a monthly company-wide event, ShopTalk, to improve communication and understanding between senior executives and junior leaders; hosted and featured various C-level executives including President, CMO, and COO of Macy's Inc.

New York, Ny, Us

• Defined and drove product vision of features for the new Mobile Web 2.0 experience; led and launched Store Locator/Google Map integration re-platforming• Pitched and socialized product ideas, competitive research, and financial models to various business stakeholders and decision makers• Partnered closely with software engineers, UX/UI designers, system architects and analysts to drive optimal user experience for mobile customers

Berkeley, Ca, Us

Cofounded a mobile app startup that sought to create a platform for brick-and-mortar retailers to showcase their live inventories and for users to discover products that are locally around themIncubated by the Center of Entrepreneurship and Technology at UC Berkeley

New York, Ny, Us

Led a team of 11 cross-functional interns in creating strategy and proof of concept to implement an innovation lab within macys.comDrove the strategy and product development of the MVPs of a NFC check-in mobile app and an in-store touchscreen newsfeed kiosk

Houston, Tx, Us

Together with 4 winning team members in the Social Media for Social Change Case Competition, worked with Pratham USA and its affiliated mobile app startup in developing and gamifying LiveAlbum, a real-time picture-sharing mobile application, to increase engagement between volunteers, donors, and students

Berkeley, California, Us

Developed market expansion strategies for a non-profit organization and supported the sales & marketing team with customer segmentation dataPrepared in-depth customer and market analysis to determine practices for revenue growth

San Jose, Ca, Us

Utilized 11 years of eBay experience to help a cosmetic trader develop auction strategies, increasing of monthly sales by over 20% for 2 consecutive monthsResolved customer disputes by providing written communication and customer service guidelines

Helped found a Bay Area non-profit organization that aims to enrich the Chinese community by providing academic scholarshipsOrganized THE BLACK TIE GALA, the first fundraising event that surpassed the goal of 120 attendees and $10,000 total donations

Revitalized the chapter to become the largest student organization at CCSF and grew the active member base from 10 to 80+ (with registered members exceeding 130)Directed and executed a series of marketing campaigns, social media strategies, and on-campus initiatives to revamp chapter image and strengthen awarenessSpearheaded the production of a 60-second promotional video and a fashion photo-shoot with AGS t-shirts to generate viral marketing and word of mouth

B.S., Business Administration, Entrepreneurship And Engineering Leadership

Education record