- Customizing core range designs for various substrates including fabrics, wall vinyls, and window films to meet client briefs.- Ensuring quality and accuracy of samples, color matching designs to client requests for home interiors, hospitality, and health facilities.- Working closely with final production, supervising the process of sublimation printing and direct to fabric printing from beginning to end;- Designing pattern designs to be part of the company’s core range collection.

• Designing seamless patterns for online and print stock websites like patternbank.com.• Managing overall business activities and social media content for the company.• Utilizing creativity and attention to detail to create visually appealing designs.• Achieving increased engagement and sales through innovative pattern designs.

Responsible for:- Assisting external researchers in the editing process of mood spreads, colour palettes, styling boards and general research;- Social media planning and execution;- Assisting in Graphic Design tasks.

Responsible for:- On seasonal basis, putting forward big picture concepts and mood boards to make part of the contents of all trend reports- Presenting mood, colour and styling boards and if selected, developing it into trend stories by category across all trend reports - Life, Men, Casual, Women.

Responsible for:- Performing market research, trend forecasting and trend analysis- Writing content for online trend forecasting platform- Revising external researcher’s contents- Covering and speaking in events such as fashion weeks, trade fairs and fashionseminars

Responsible for researching trends, creating fashion concepts, developing mood boards and specification sheets of the collection's items, liaising with local and overseas suppliers, and also with other departments within the company, such as product development and strategic planning.

Responsible for researching, creating and developing the collections, liasing with suppliers, producing fashion shows and creating graphic content for the brand.

Responsible for assisting the fashion designers in the research, creation and development of the collection items, producing the specification sheets and approval of the bulk production.