Leads marketing and communications (including recruiting prospective students to academic programs, brand management and public relations), across two campus locations. Reporting directly to the Dean, I am responsible for developing strategy and directing tactical implementation of all MarComm operations on both campuses.

Directs and administers planning activities related to marketing the academic programs for the Kelley School of Business. Analyzes market, understands target audience needs, and implements market strategy to achieve marketing goals. Monitors performance analytics data and interprets the ROAS to allocate spend by program, campaign, advertising channel, and tactics. Best practice leader for digital marketing and management strategies: Leads paid media advertising relationships and discussions; negotiates pricing and packages and ideates strategy.Establishes positioning statements, research studies, and annual marketing plans across programs.Directs the tactical implementation of all marketing communications and campaigns for programs.Directs, manages and coaches 5 Associate Directors of Marketing and email team; directly supervises the Associate Director of Analytics and the analytics team to develop and implement consistent and meaningful measurement of marketing efforts and provide data-driven insights on marketing performance.

Coordinated and implemented external marketing efforts for the Full-Time MBA Program at Kelley School of Business including: development of marketing plans for multiple targets; marketing initiatives including digital advertising, LinkedIn, AdWords and paid search, and print collateral; email strategy and development; video story telling and development; site and campaign analytics and reporting; SEO assessment and site optimization.

Led the web and creative teams in launching current version of Kelley School home website redesignAudited and reviewed state of Kelley website analytics; switched website analytics from Omniture to Google Analytics; established analytics tracking and goals for website and marketing campaigns Provided analytics and marketing performance reports across all school initiativesInitiated holistic strategy for Google paid search to eliminate programs bidding against each other; created ads, managed campaigns and bids, analyzed performance, and optimized campaignsServed as email strategist, writer, builder, and reporter across all school and marketing messages Performed SEO audits and strategic SEO updates to improve organic search ranking

Managed, wrote, coordinated, and produced opt-in weekly content email aimed at members and non members. Measured performance metrics. Provided marketing support and strategy to increase sign ups, opt-ins, and improve Open and Click Thru Rates.Wrote monthly cover and feature stories for print magazine and website. Edited in house writers for print magazine. Optimized print content for web deployment. Conducted extensive interviews and research for all features.

Worked as digital content director for a 130-year old daily newspaper managing daily website content and redesign project, SEO efforts, social media campaigns, and User Generated Content initiatives. Responsible for hiring and guiding web team.

Directed content-related product launches (journals, newsletters, and paid reports).Coordinated marketing promotions and campaigns to push product launches.

Served on senior management team; reported to Chairman of the Board.Managed communications team and technical personnel.Oversaw the creation and distribution of marketing brochures, catalogs, event posters, press releases, advertisements, and catalogs for media outlets, industry events, trade shows, and direct marketing mailings.

Created web content and subscriber-based e-newsletters.Maintained media contacts.Managed site analytics.

Oversaw media and PR activities.Coordinated events and tradeshows.Created media kits and press releases. Managed newsite and editorial team.Oversaw campaign analytics.

Managed four freelancers.Lead writer: conducted interviews and wrote articles.Led feature photography.Coordinated with sales and ads teams.

Bought and sold media airtime.Managed advertiser relationships.Negotiated spots.Maintained media rate cards.