Healthcare Ad Data Platform delivering insights that accelerate healthcare marketers’ ability to help more patients, grow revenue and expand market share.

Weaving together human insights, technology, and business needs to build software that Pharma marketers, regulatory compliance, marketing operations managers and digital ad agencies love to use. AdComplyRx saves pharma SEM marketers time and money, enhances FDA regulatory compliance, and makes the work fun.

Develop breakthrough products that provide competitive advantage for media buyers across the biddable media landscape (search, social, programmatic).Created Auctionalysis(tm) for advanced paid search (SEM) marketers primarily in the e-commerce space.Drive digital marketing strategy for clients in the eCommerce, Pharma and Consumer Packaged Goods verticals.eCommerce clients include Drinkfinity (Pepsico), Dollar General, S’well Bottle, Zola, Intermix (Gap Inc.), Birchbox (cosmetics), Bonobos (apparel) and Moda Operandi (luxury fashion), House of Marley (consumer electronics), and M.M. LaFleur (apparel). Develop and execute search engine marketing strategy for Pharma clients (Takeda, Shire, Merck, Alkermes) in the neuroscience (Vyvanse, MyDayis, Intuniv, Dyanavel), gastroenterology (Lialda), dry eye disease (Xiidra) and eating disorder disease states.Enhance agency processes around internal workflows, search optimization programs, strategic roadmaps, client interaction guides, and intellectual property libraries - in order to sustain Good Apple's position as the strategic centerpiece for our clients' digital marketing growth engines.Help lead the agency's direction as a member of the executive leadership team. We are proud to be creating a special agency experience in the heart of Union Square.Ranked on Crain's Best Companies to Work for in NYC (2015-2020), and AdAge Best Companies to Work For (2017).

Responsible for developing UBM’s strategic business relationships with select top-tier interactive agencies, including Digitas, Rosetta and Razorfish.Creating custom digital marketing strategies for clients in the healthcare and pharmaceutical space.Crafting new product offerings around search engine marketing, search engine optimization, and social media tactics.Collaborating across the interactive marketing ecosystem (brands, agencies, ad networks and publishers) to find ways to monetize UBM Medica’s proprietary search engine that is customized for healthcare providers.Developing new product capabilities serving the unique needs of hospitals.

Managed Rosetta's paid search business out of the NY office. Led the search engine marketing strategy for Fortune 500 clients with a deep focus on major pharmaceutical brands.Contributed to key new business development initiatives, helped lead the development of agency whitepapers, POV documents, and agency pricing models.Represented the agency as a thought leader and speaker at industry conferences.Managed and/or mentored six (6) paid search associates, strategists and display media associates across three offices in New York City, Princeton, NJ and Cleveland, OH.Expanded responsibilities included social media initiatives and web analytics.