Ian Parsons Email & Phone Number

Ottawa, Ontario, Canada

> Support day-to-day web operations, including website content management, optimization, and marketing automation/CRM operations in HubSpot and WordPress> Primary technical administrator for HubSpot> Developing digital CRM materials, including emails, online advertisements, custom landing pages, and solutions for new and existing web properties> SEO research and optimization for content using SEMrush and Google Search Console> Metrics reporting in Google Analytics and GA4> Google Tag Manager configuration experience> Projects in the works: migrate WordPress blog to HubSpot, including deployment of a new search engine (Site Search 360); upgrade Google Analytics accounts to GA4> Technical writing as required, e.g., administration guides for search engine, HubSpot workflow SOPs, and more

Ottawa, Canada Area

> Editor for Canada Post marketing blogs.> Assigning of resources (writers, visual designers) for content production.> Managing intake via Jira ticketing system.> Participation in daily Agile stand up meetings to address intake and production priorities and issues.> Refining all web intake templates to streamline production.> Publishing to WordPress CMS.> Publishing to Teamsite CMS to support blog promotion.> Developing processes for content currency: ownership, lifecycle, SEO, content maintenance.> Developing analytics strategy to understand how blog content fits into the customer journey.> Developing unified content calendar for marketing departments.

Calgary, Canada Area

> Supported all TeamSite CMS operations as related to user acceptance testing, troubleshooting, vendor and stakeholder coordination.> Worked closely with development vendor, MNP, and in-house developers to support ongoing monthly CMS releases.> Provided westjet.com CMS training to internal client groups, liaising with department leaders to assess training needs and customize in class presentations and documentation as required.> Analyzed user stories and addressed any gap within the website design release strategy.> Provided support to UX and Retail teams on demonstrating the new release features to stakeholders.> Provided rotating after-hours/on-call CMS support as required.> QA and support ticket tracking using JIRA.

Calgary, Alberta, Canada

> Managed Bayer Crop Science Canada's website in Sitecore CMS in conjunction with internal client groups: agricultural brand and advertising managers, customer marketing representatives and SMEs.> Managed documentation tool for agricultural sales reps and retailers in Sitecore, working with same internal client groups to ensure content was accurate, including meeting regulatory requirements for product information.> Governance lead for continuous web improvement: identification of content owners, establishment of content review schedule etc.> Participated on a project team to migrate all web assets to Sitecore v8.2.> Ensured all new web content was WCAG 2.0 Level AA compliant.> Tracked web support tickets in JIRA system.> Recorded and edited podcast for sales reps.> QA and support ticket tracking using JIRA.

Calgary, Canada Area

> Published to numerous TC Energy asset and project websites, including tcenergy.com on the Episerver and RedDot platforms, and project websites including Keystone XL, Energy East, Coastal GasLink and others on the WordPress platform.> Provided digital governance leadership by co-leading governance of TC Energy's intranet in conjunction with corporate communications partners and the IT department.> Coordinated the migration of numerous Columbia Pipeline Group websites into tcenergy.com when TC Energy acquired Columbia in 2016, by identifying content owners and SMEs at the acquired company and working with them to flag and prioritize content for migration. > Member of the web communications editorial committee, providing strategic input on subject matter and campaigns.> Managed the TC Energy blog, specifically content strategy and editing by working with senior communications staff to improve their submissions.> Provided social media support for corporate channels: Facebook, Twitter, LinkedIn.> Member of the crisis communications team, including social media activity monitoring to track potential issues.> Created numerous tools to assist with TC Energy editorial governance: a SharePoint collaboration site, content calendar and user guide, and a digital advertising guide.

Calgary, Canada Area

> Published to numerous corporate Internet and Intranet sites via Dreamweaver.> Optimized the company’s Intranet by working with content owners and SMEs to implement a base site map and template for department sites.> Led a project involving other affiliates of Total in Canada to launch a Drupal-based website and Facebook page, securing web resources for each company and outlining content requirements.> Built a photo library in SharePoint for the company, organizing thousands of historical photos and applying keyword searchable metadata.> Built the company’s crisis/dark site by liaising with headquarters in Paris, France on content requirements, then ensuring our local site was built completed according to spec.

Calgary, Canada Area

> Maintained a Broadport CMS and CRM database for the 1200+ partners of the Alberta’s Promise program for the Alberta Ministry of Children and Youth Services, including contacting all partners to ensure all information (logo, description etc.) was current.> Coordinated project activities for the Alberta Mentoring Partnership, a collection of 28 external partners that developed training materials and capacity for mentorship of Alberta children in need.

Calgary, Canada Area

> Promoted to Management Systems Analyst from my previous position (Web Content Advisor, below) to assist with the city’s Intranet migration to SharePoint.> Coordinated the Intranet migration activities of eight city business units in two departments, working with the respective department web editors to schedule CMS training, identify content for migration, and resolve technical issues as they occurred.> Initially led the content migration process for the Internet migration, starting in June 2010.> Completed an accessibility compliance review of the Internet according to the W3C’s Web Content Accessibility Guidelines 2.0 as well as Mobile Web Best Practices 1.0.

Calgary, Canada Area

> Co-led the development of the content migration strategy for the re-launch of the City of Calgary’s website in SharePoint.> Coordinated the audit of the city’s 30-plus business units to assess website volume and complexities, and prepare a content migration strategy and plan.> Advised departmental web editors how to prepare their content for migration.> Identified training needs for the web editors and worked with a SharePoint trainer to customize training programs as required.

Calgary, Canada Area

> Maintained Internet and Intranet sites for the Roads business unit, via SharePoint for Internet and Dreamweaver for Intranet.> Completed a strategic overhaul of the Internet site via insights from Web Trends analytics and 311 (public inquiries) reports.> Liaised with numerous stakeholders, city communications advisors and members of the public to develop and maintain a strategic web presence.

Toronto, Canada Area

> Maintained eight external websites for Environment Canada’s Canadian Wildlife Service programs in Ontario via Dreamweaver.> Represented Environment Canada at numerous public events, responding to wildlife questions and concerns as required.> Designed numerous print publications using QuarkXPress.> Developed a searchable photo library for the department.> Researched and wrote numerous home page articles.> Prepared web statistics reports, including web traffic analysis and recommendations for improvement.

Toronto, Canada Area

> Designed and maintained an Intranet site for branch banking in Microsoft FrontPage.> Coordinated timely webcasts of video messages from senior executives.> Managed an internal television system, DirecTV, which presented news and information to staff. I researched and wrote all news items and designed all graphics.

Toronto, Canada Area

> Worked as a departmental graphic designer, responsible for documents, presentations, logos and graphics. > Consulted on various communications initiatives, including information boards and newsletters.

Halifax, Canada Area

> Wrote commercials for three radio stations in the top Canadian east coast radio market, working with clients, sales people and sound producers to create effective radio advertising and promotions.> Maintained approximately 50 national and local accounts, ensuring production deadlines were met. > Ensured Canadian Radio Television Commission (CRTC) guidelines were adhered to regarding alcohol, health and food advertising.

Ontario, Canada

> Wrote commercials for two radio stations in the eastern Ontario / Ottawa market.> Maintained numerous local accounts. > Ensured CRTC guidelines were followed.

Bachelor Of Arts - Ba, Political Science

Certificate, Multimedia

Diploma, Advertising