Revenue Generator

Head of Global Partnerships Team responsible for acquiring and activating multi-platform sponsors of Cirque Du Soleil

Led company Business Development efforts globally. Worked cross functionally with other business heads and the CEO and COO to identify, analyze, and strategize new business opportunities in numerous verticals including crypto, blockchain, and web3 spaces. Led merchandise efforts. Launched new uniform program for all creators and competitive esports players. Defined inventory for a portal specifically designed to serve a diversity and inclusion effort around women’s esports. Launched companies first programmatic advertising business. Worked interdepartmentally to create revenue opportunities through original live stream events including one for a global automotive manufacturer.

Head of the Partnerships department. Led global monetization efforts. Built and managed team, managed inventory, leveraged data, and created and delivered revenue for five esports teams, one league, live streamed events, and an esports education platform. Served on the Senior Leadership counsel supporting the CEO and COO. Managed goal setting process (OKR’s), hired and managed outside sales agents, and managed departmental P&L.

Além is a global event management company that brings brands, places and projects to life. Além has provided an integrated, global approach to sports and events for over 35 years. Além delivers creative, planning, marketing and execution services to organizations large and small, anywhere in the world.The EVP led all revenue creating and marketing functions in both domestic and foreign offices including current client accounts and new business development.

Using GumGum's patented machine learning & computer vision technology, we built a technology platform that measured the value of sports sponsorships. The technology reduced turnaround times and produced more accurate and consistent valuations across all digital, social, and terrestrial distribution channels.Was the founding Head of Revenue for the company. Built team structure, wrote P&L, hired staff in Chicago, NYC, LA, and London. Our team then drove triple digit growth in our first year. I helped design new product offerings for each region, tested new sales approaches and tactics using a data driven decision making process. Reported P&L efficacy to our board and C-suite. Worked across all business lines to drive marketing efforts that created inbound interest for the products and services. Represented the company on numerous panels and was an invited speaker at SportAccord in Gold Coast, Australia 2019.

Create vision, lead monetization efforts, and optimize platforms to drive sales and engagement through NBC Universal's top content offerings. Leader of a marketing & sales strategy team that delivers innovative sport specific sponsorships, advertising, experiential and activation concepts to increase revenues and broaden client relationships with NBC Sports.

Lead, develop, and drive all corporate marketing, commercial, and content partnerships for AlliSports, a division of the NBC Sports Group. Properties include the Dew Tour, Red Bull Signature Series, Spartan Race, Lucas Oil Pro Motocross Championships, Radius, Ford Octane Academy, and World of Adventure Sports.

X Games Global Sales & Marketing (3 Years):Identify and cultivate relationships that lead to elaborate multimedia content and experiential marketing activations across all ESPN platforms. Present marketing partnerships of the ESPN X Games to C-level executives at fortune 500 companies around the world. Disney & ESPN Media Networks Sales, Account Executive (2 Years):Establish and foster senior level relationships that drive new marketing and product distribution for Disney and ESPN products across multiple platforms. Disney & ESPN Media Networks, Senior Marketing Manager (2 Years):Utilizing a consultative approach, work with our affiliates on the development, design, and rollout of all customer sales communication tools & marketing programs as they pertain to annual sports and family marketing efforts.

Maximized X Games event exposure through positive media relations efforts with major media outlets world wide. Coordinated broadcast partners, managed athlete interviews, created story lines, distributed press releases, managed photo sessions, and facilitated press conferences.