Ian Pate
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Ian Pate Email & Phone Number

Brand Marketing and Innovation Director - UK and EU at Tails.com | B Corp
Location: Greater London, England, United Kingdom 13 work roles 2 schools
1 work email found @tails.com 2 phones found area 914 and 870 LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 2 phones

Work email i****@tails.com
Direct phone (914) ***-****
LinkedIn Profile matched
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Current company
Tails.com | B Corp
Role
Brand Marketing and Innovation Director - UK and EU
Location
Greater London, England, United Kingdom
Company size
313 employees

Who is Ian Pate? Overview

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Quick answer

Ian Pate is listed as Brand Marketing and Innovation Director - UK and EU at Tails.com | B Corp, a company with 313 employees, based in Greater London, England, United Kingdom. AeroLeads shows a work email signal at tails.com, phone signal with area code 914, 870, and a matched LinkedIn profile for Ian Pate.

Ian Pate previously worked as Brand Director at Tails.Com | B Corp and Chief Marketing Officer at Taster. Ian Pate holds Mba, • Majors In Marketing, Management & Organisations And Entrepreneurship & Innovation from Northwestern University - Kellogg School Of Management.

Company email context

Email format at Tails.com | B Corp

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{first}@tails.com
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Profile bio

About Ian Pate

Senior marketing leader with a proven track record of driving brand growth.Deep international brand marketing leadership experience gained at PepsiCo (triple Chairman’s Award winner) at global, sector & local levels with a focus on master-brand strategy & equity, communications and innovation augmented with highly successful brand marketing executive leadership roles at tech unicorn scale-ups. Proven ability to evangelise brand vision and strategy across the organisation with outstanding leadership, communication, creative and interpersonal skills - equally adept at leading large (100+) global brand marketing teams as well as incubating exceptional brand marketing talent within a lean start-up environment. MBA from the Kellogg School of Management, Northwestern University, Chicago, with a majors in Marketing Management and Innovation Strategy.Specific functional expertise in B2C and D2C strategic brand building, brand-led growth, advertising & integrated marketing communications, brand purpose, global brand strategy, brand portfolio management, agency management, global creative campaign development (Cannes shortlist), new product development & innovation, consumer insights and brand identity / architecture.

Listed skills include Marketing Strategy, Marketing Management, Competitive Analysis, Strategy, and 32 others.

Current workplace

Ian Pate's current company

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Tails.com | B Corp
Tails.Com | B Corp
Brand Marketing and Innovation Director - UK and EU
United Kingdom
Website
tails.com
Employees
313
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Company profile
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13 roles · 25 years

Ian Pate work experience

A career timeline built from the work history available for this profile.

Chief Marketing Officer

Taster

London, GB

Built Iconic Food Brands as Taster's (Europe's #1 Digital Restaurant collective) first CMO.Developed Winning Brand Strategy: Led a cross-functional marketing department to create and execute a comprehensive brand strategy that cultivated a portfolio of iconic food brands, all powered by the Taster master-brand. This strategy delivered sustained, rapid.

2020 - 2022 ~2 yrs

Vice President Global Brand Marketing

Careem (An Uber Company)

Dubai, AE

Spearheaded Global Brand Transformation at $3.1bn Careem (Acquired by Uber)Led Brand Marketing for a Regional Tech Giant: As a member of the global leadership team at Careem, I spearheaded the brand transformation of this $3.1bn EMEA tech unicorn. At the core of my remit was to strengthen the Careem master brand to allow growth from a single service to a.

2018 - 2020 ~2 yrs

Head Of Brand & Communications - Cereals Portfolio (Western Europe & Sub-Saharan Africa)

Pepsico

Purchase, New York, US

Directed Brand Equity Strategy for PepsiCo's WESSA Region: Grains Portfolio Shaped Long-Term Brand Vision & Strategy: I led a cross-functional team to create and execute a comprehensive brand vision and communication strategy for the WESSA Region's entire grains portfolio. This strategic direction drove growth in core markets and supported new business.

2016 - 2018 ~2 yrs

Head Of Global Brands Sub-Sahara Africa (Snacks & Beverages Portfolios)

Pepsico

Purchase, New York, US

Drove Growth & Market Share for PepsiCo in Sub-Saharan AfricaLed a $150M portfolio of iconic snack & beverage brands (Lay's, Doritos, Pepsi, Mountain Dew) across Sub-Saharan Africa (SSA).Owned P&L and delivered growth through strategic marketing, innovation, and brand building.Achieved record highs for Lay's & Doritos brand equity & market share with.

2014 - 2016 ~2 yrs

Senior Marketing Manager - Beverages, Snacking Innovation & Nutrition

Pepsico

Purchase, New York, US

Led strategic brand initiatives across beverage and snack portfolios in South Africa, driving growth through impactful marketing calendars (e.g., Mountain Dew's award-winning campaigns) and a five-year innovation agenda for snacks.Championed the launch of a new Nutrition business, partnering with Global PepsiCo to optimise its go-to-market.

2013 - 2014 ~1 yr

Senior Brand Manager, Naked Juice, Copella & Tropicana Incubation Brands & Platforms

Pepsico

Purchase, New York, US

Led the marketing growth strategy for the Juice Incubation Brands portfolio to unlock new & incremental premium brand platforms and products to capture incremental revenue streams & market share for the UK juice business

2011 - 2013 ~2 yrs

Innovation Brand Manager - Quaker Oats

Pepsico

Purchase, New York, US

Led the strategic marketing innovation growth agenda for Quaker Cereals UK, delivering a multiyear NPD growth pipeline based on consumer insight driven innovation platforms across the portfolio.

2010 - 2011 ~1 yr

Associate (Consumer Goods & Retail Practice)

Strategy&

New York, NY, US

Consulted on marketing & brand studies across clients in the Consumer, Retail & Media practice, covering brand & innovation strategy, segmentation, portfolio optimisation, brand architecture & re-branding / re-positioning

2008 - 2010 ~2 yrs

Summer Associate

Strategy&

New York, NY, US

2007 - 2007

Assistant Vice President - Credit Derivatives (Consumer / Retail / Leisure & Hospitality Sectors)

Deutsche Bank

Frankfurt Am Main, Hessen, DE

2001 - 2006 ~5 yrs

Customer Business Development

Procter & Gamble

Cincinnati, Ohio, US

Jan 1999 - Jul 2000
Team & coworkers

Colleagues at Tails.com | B Corp

Other employees you can reach at tails.com. View company contacts for 313 employees →

PM Plum Moore Plum Moore Colleague at Tails.Com | B CorpLondon, England, United Kingdom, United Kingdom View → GM Giuliano Moyses Giuliano Moyses Colleague at Tails.Com | B CorpLondon Area, United Kingdom, United Kingdom View → DD Daniela Dobra Daniela Dobra Colleague at Tails.Com | B CorpHounslow, England, United Kingdom, United Kingdom View → IS Ibrahim Salaey Ibrahim Salaey Colleague at Tails.Com | B CorpLondon Area, United Kingdom, United Kingdom View → BH Ben Halpin Ben Halpin Colleague at Tails.Com | B CorpUnited Kingdom, United Kingdom View → BR Beatriz Ramirez Beatriz Ramirez Colleague at Tails.Com | B CorpLondon, England, United Kingdom, United Kingdom View → ZT Zena Tremlett Zena Tremlett Colleague at Tails.Com | B CorpWest Midlands, England, United Kingdom, United Kingdom View → LH Linda Harvey Linda Harvey Colleague at Tails.Com | B CorpUnited Kingdom, United Kingdom View → SS Syed Sha Syed Sha Colleague at Tails.Com | B CorpAndhra Pradesh, India, India View → SK Sanya Khera Sanya Khera Colleague at Tails.Com | B CorpLondon, England, United Kingdom, United Kingdom View →
2 education records

Ian Pate education

Mba, • Majors In Marketing, Management & Organisations And Entrepreneurship & Innovation

Northwestern University - Kellogg School Of Management

Bbussc, Economics, Corporate Finance, Business Strategy

University Of Cape Town
FAQ

Frequently asked questions about Ian Pate

Quick answers generated from the profile data available on this page.

What company does Ian Pate work for?

Ian Pate works for Tails.com | B Corp.

What is Ian Pate's role at Tails.com | B Corp?

Ian Pate is listed as Brand Marketing and Innovation Director - UK and EU at Tails.com | B Corp.

What is Ian Pate's email address?

AeroLeads has found 1 work email signal at @tails.com for Ian Pate at Tails.com | B Corp.

What is Ian Pate's phone number?

AeroLeads has found 2 phone signal(s) with area code 914, 870 for Ian Pate at Tails.com | B Corp.

Where is Ian Pate based?

Ian Pate is based in Greater London, England, United Kingdom while working with Tails.com | B Corp.

What companies has Ian Pate worked for?

Ian Pate has worked for Tails.Com | B Corp, Taster, Careem (An Uber Company), Pepsico, and Strategy&.

Who are Ian Pate's colleagues at Tails.com | B Corp?

Ian Pate's colleagues at Tails.com | B Corp include Plum Moore, Giuliano Moyses, Daniela Dobra, Ibrahim Salaey, and Ben Halpin.

How can I contact Ian Pate?

You can use AeroLeads to view verified contact signals for Ian Pate at Tails.com | B Corp, including work email, phone, and LinkedIn data when available.

What schools did Ian Pate attend?

Ian Pate holds Mba, • Majors In Marketing, Management & Organisations And Entrepreneurship & Innovation from Northwestern University - Kellogg School Of Management.

What skills is Ian Pate known for?

Ian Pate is listed with skills including Marketing Strategy, Marketing Management, Competitive Analysis, Strategy, Management, Fmcg, Product Development, and Brand Architecture.

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