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Senior revenue leader and marketer with 15+ years of experience scaling startup and scale-up businesses through a relentless, results-driven approach. My expertise in revenue growth, leading high performing teams, partnerships, online marketing, demand generation and customer acquisition is built on a resilient foundation and innate drive to be better every single day. I'm incredibly data-driven & enjoy being hands-on in my role all while:- Building and leading high-performing teams.- Crafting go-to-market strategies to meet/exceed revenue goals.- Creating partnerships for awareness and additional revenue streams.Highlights:- Groov: CMO of the platform co-founded by All Blacks legend Sir John Kirwan, where I have driven significant ARR growth, expanded operations to AU, UK, and USA, and helped secure partnerships with the All Blacks, Black Ferns, AIA, and resellers of Groov. Achieved global PR placements, including the Sunday Times and Forbes.- Bachcare Holiday Homes: Head of Marketing, run like an eCommerce platform and became APACs largest holiday home manager. Scaled revenue from $24M to $50M, leading to acquisition by UK based Sykes Holiday Cottages. Managed 2,500 homes, over 150,000 guests annually. Achieved exceptional growth in a heated market competing daily against global behemoths Expedia, Booking.com & new entrant at the time Airbnb to the NZ market.- Coachseek: Founded & scaled a SaaS business management platform adopted by sports coaches in nine countries, securing $1M in funding.At Groov, I've led a cross-functional team spanning marketing, sales, content, and design to drive revenue growth and global expansion. Our workplace analytics platform transforms insights into actionable prompts for managers, enabling data-driven decisions in real time.My day-to-day typically includes:- Member of ELT as a key member driving revenue growth - Maintaining and building long term brand value- Optimising customer/lead journeys across all touchpoints - Utilising the vast data on hand to build effective acquisition programs for B2B and our B2C app.- Building effective retention/loyalty programmes to increase LTV - A deep understanding of growth, efficiency and retention metrics- Daily dashboards for accountability, visibility and speed to course-correctI'm passionate about driving growth, building strong teams, and finding creative solutions. Always open to connecting with like-minded professionals to share insights.
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Ceo And Co-FounderMaximusAuckland, Nz
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Chief Marketing Officer & Head Of PartnershipsGroov Jan 2024 - PresentAuckland Central, Auckland, NzSeries A (2021) B2B SaaS workplace analytics & performance platform. At Groov, we’re redefining the future of workplace analytics by transforming how companies understand and support their employees. Our platform closes the loop on data collection by not only gathering insights but turning them into actionable prompts for managers directly within the flow of work and tracking their success and impact.Our intelligent manager assistance delivers real-time, personalised insights to help leaders make decisions that truly impact team performance. Our data-driven approach ensures that managers receive the right information at the right time, allowing them to take immediate action on issues like focus, team alignment, burnout, isolation and low engagement.With Groov, you’ll access the next generation of employee understanding. Our insights aren’t just about data—they’re about driving measurable outcomes that add value to your business. VPs of People Analytics and Heads of Enterprise Data get the breadth of data and intelligence they’ve always wanted, enabling you to demonstrate real ROI and uplift performance across your organisation.You can find out more at www.groovnow.com or contact me directly ian.bishop@groovnow.com to arrange a demo.Alongside our B2B platform, we also have Groov Impact, which is our social good arm. We understand how important preventative mental health is so have a free Groov App (available in the app stores) to support your daily wellbeing. It's an incredible free tool that has had over 300,000 downloads since 2020, been the Apple App of the Day, and been a key preventative mental health tool here in New Zealand. We work closely with Health NZ, plus partners like AIA, Kiwibank and Westpac. You can see more on Groov Social Impact here https://www.groovnow.com/social-impact -
Chief Marketing OfficerGroov Sep 2022 - Dec 2023Auckland Central, Auckland, Nz
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Vp MarketingGroov Dec 2019 - Sep 2022Auckland Central, Auckland, Nz
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Head Of MarketingBachcare Holiday Homes Dec 2016 - Dec 2019Throughout, The, NzNZ and APACs largest holiday home management company, started in 2003. Bachcare grew to a nationwide company managing 2,500 holiday homes, across 165 locations when I finished up. It was a privilege to lead the charge on the marketing front and contribute to a new phase of phenomenal revenue growth, leading to Sykes Holiday Cottages acquiring the business in April 2019.Over 150,000 guests find their happy place every year across the stunning collection of classic Kiwi baches, city apartments, luxury retreats and rural escapes. As a full management service, Bachcare has a network of over 100 holiday managers across New Zealand who ensure everything is taken care of. Predominantly online but also regional marketing team, I drove the demand generation on both sides of this business. With a team of 4 direct reports I oversaw:- Our annual strategic marketing plan aligned to revenue goals, ensuring quality execution across our SEO, CRM, Social and PPC channels on both owner and guest side- The more traditional elements that proved effective such as radio, print, billboard schedules.- The brand and ensuring the brand promise was delivered consistently every single day- Conversion rate optimisation and identifying opportunities to lift site conversion for bookings and holiday home owner enquiries - Guest and owner journey mapping and respective enhancements on each side to provide as frictionless experience as possible! -
Digital Marketing Manager (Contract)Bachcare Holiday Homes Apr 2016 - Dec 2016Throughout, The, NzBuilt the New Owner website which set up inbound lead growth over the next few years from 950 p/a to 4,500 p/a and stock growth from 1,300 to 2,500. Revamped and executed Bachcare Holiday Homes digital strategy, across both holiday home owner and guest side. An exciting time when Bachcare was managing approx 1,300 holiday homes across New Zealand and 100,000 guests staying with them every year.
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Chief Executive Officer & FounderCoachseek Mar 2014 - Jun 2017Auckland, NzA 100% digitally led venture backed startup, we transformed the way sports coaches run their business with our online SaaS management tool. Marketing Leadership- Created and drove our go to market plan that gained customers in nine countries and sixteen sports.- Annual plan and campaign creation to drive interest across sports- Multiple integrated campaigns across USA, UK, Aus and NZ markets- Led our SEO and SEM efforts that drove a 40% increase in trials of our software. - Recruited and coached a team of 2 marketing assistants in a company of 8 to further drive campaign creation and execution.- Featured and commended by world leading coaches like Judy Murray and Alistair McCaw. - Secured numerous PR and magazine articlesPartnerships- Developed and signed partnerships as distribution channels with SportNZ, Tennis NZ, Golf NZ, SportPlan, the Tennis Industry Association, Professional Tennis Registry, Tennis Ireland, Tennis Europe and the Australian Professional Tennis Coaches Association. Day to Day Leadership- Running board meetings, providing shareholder updates and distributing board reports.- Fronted all PR, communications and investment pitches to Ice Angels and Angel HQ.Financials- Led the financial modelling, budget and forecasting for the company which gave confidence in the roadmap for raising 2 x rounds of funding (Seed + Follow On), totalling $1 million. -
Managing DirectorProgressive Tennis Ltd Sep 2008 - Mar 2014Utilising my digital marketing expertise, transformed this tennis coaching business in the Waikato, quickly building a traditional business through digital methods to cover 10 tennis clubs, seeing over 10,000 children in schools and clubs from Whangamata to Taupo and Hamilton. Marketing- Created an organic social, paid social, SEO and PPC blueprint to replicate at each club to drive enquiries and reactivation each season. Many clubs saw 100% increases in signed up junior players.- Successful seasonal digital campaigns complemented on the ground open days and taster sessions for the 7 full time coaches.Leadership- Setting the direction for the business including financial planning and performance development for all employees.Partnerships- Gained sponsorship from key tennis brands for our major events, tournaments and coaches- Successful management of stakeholders to maintain great club relationships - we never had a single club churn in my tenure. Events: We organised and delivered Junior & Senior tennis events such as The Wilson Waikato Winter Series, The Cambridge Classic and The Cambridge Tennis Festival. Mentoring/Coach Development: a successful partnership with UK club, Writhlington Sports Centre. Each year a young up and coming coach from WSC completed the Stonier NZ Apprenticeship Scheme.
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Owner & DirectorCambridge Racquets Pro Shop Apr 2009 - Feb 2014Setup a bricks & mortar and e-commerce store selling tennis and squash gear out of Cambridge Racquets Club in the Waikato. E-commerce Shopify store drove local sales of upto $95k per annum.Acquisition- Successful use of adwords and effective SEO drove sales from across NZ- Ran multiple product launches, demo nights and hosted player events and evenings.- Seasonal campaigns included sponsoring certain events and tournaments to drive brand awareness- Negotiated player sponsorshipsCRM- Loyalty system put in place to establish repeat business- Cross-sell opportunities were utilised linking up with our Coaching ProgrammesPartnerships- Negotiated contracts with all the major brands including Head, Prince, Babolat, Wilson, Black Knight, Tecnifibre, Karakal & Ashaway.Staff Development- All our coaching team were trained to be able to offer expert advice on racquets and equipment choices to best fit your game. It was a great part of the 'stickiness' of the overall service offering.
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Development & Performance Coach - TennisWrithlington Sports Centre Feb 2006 - Dec 2007
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Development Coach - TennisUniversity Of Bath Feb 2003 - Jun 2006Bath, Gb -
Assistant/Junior Tennis CoachWisbech Lawn Tennis Club Apr 1996 - Aug 2002
Ian Bishop Skills
Ian Bishop Education Details
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Bi Norwegian Business School -
University Of BathBusiness Management
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Wisbech Grammar School
Frequently Asked Questions about Ian Bishop
What company does Ian Bishop work for?
Ian Bishop works for Maximus
What is Ian Bishop's role at the current company?
Ian Bishop's current role is CEO and Co-founder.
What is Ian Bishop's email address?
Ian Bishop's email address is ia****@****e.co.nz
What is Ian Bishop's direct phone number?
Ian Bishop's direct phone number is +64 9-366*****
What schools did Ian Bishop attend?
Ian Bishop attended Bi Norwegian Business School, University Of Bath, Wisbech Grammar School.
What are some of Ian Bishop's interests?
Ian Bishop has interest in Mentor For Young Enterprise Scheme Nz.
What skills is Ian Bishop known for?
Ian Bishop has skills like Coaching, Sports, Entrepreneurship, Management, Event Management, Sports Coaching, Start Ups, Leadership, Marketing Strategy, Strategy, Selling, New Business Development.
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