Digital website management and fractional CMO services.### ACHIEVEMENTS ###‣ 100% client satisfaction rate in fractional CMO engagements. ‣ Majority of today’s revenue is from consulting engagements, content marketing, and PPC.‣ Past portfolio sites have generated six-figure monthly revenues; includes significant eCom & affiliate marketing expertise.### Revenue Streams ###‣ A portfolio of digital properties monetized via eCom, advertising, and affiliate revenue.‣ 2-3 ongoing consulting projects at a time requiring 5-8 hours of contribution weekly (total).‣ Team members are recruited internationally and managed 100% remotely at a significant cost savings vs. domestic marketing teams of similar caliber, job satisfaction, and loyalty.‣ This venture presently requires approximately 5-10 hours of management per week due to dependable, happy team members and extensive system design, process digitization, and AI integration. ### Additional Highlights ###‣ Top-performing affiliate ("super affiliate") status for multiple brands & products for multiple years.‣ Managing 100% remote teams to design, build, implement, and optimize multi-channel marketing campaigns that span the competencies of media buying, PPC, email marketing, marketing automation social media authority marketing, and more — but with a primary focus on content marketing & SEO.‣ Top-selling author in the content marketing/blogging space for individuals trying to build their first Wordpress-based niche website (book title: "From Nothing"). This book was written and self-published to keep people in the "work from home" space from getting scammed by get-rich-quick product publishers.### Tools & Platforms Used ###‣ Wordpress‣ Shopify‣ Google Analytics‣ Google AdWords‣ Facebook & Instagram Advertising‣ SEMRush‣ Ahrefs‣ Zoom‣ Drip (email marketing client)‣ ActiveCampaign‣ Zapier‣ Thinkific (LMS)‣ OnlineJobs.ph‣ Hubstaff‣ UpWork‣ OBS‣ Photoshop‣ Adobe Premiere‣ Amazon KDP

Kizen helps enterprise leaders empower their teams with unprecedented autonomy, efficiency, and agility. Integrate with your current tech stack or power all of your data, sales, marketing, HR, and operations initiatives using Kizen as the heart of your enterprise.SKYROCKET SALES PRODUCTIVITY & PREDICTABILITYClose more deals faster with suggested next best actions, predictive forecasts, and low performance alerts.AI-DRIVEN, AUTO-DEPLOYED 1-TO-1 JOURNEYSHyper-automated customer journeys that learn from every data point in your business.IDENTIFY & HIRE STAR TALENT AT WARP SPEEDAI-assisted HR administration to hire quickly, automate & adapt workflows, and retain your MVPs.AI-ACCELERATED IT SUPPORT, DATA OPS, & APP CREATIONUnified, centralized data plus a no-code interface allow you to launch in hours what used to take weeks.MAXIMIZE EXPERIENCES & EFFICIENCY USING AUTOMATIONStreamline workflows and manage, automate, & support initiatives in real-time using a single, no-code application.

Pivotal Group provides education, community, and optical supplies to U.S.-based optometrists & opticians. I was brought on as a co-founder to lead the implementation of a SaaS-inspired conversion funnel, e.g.:Awareness -->Free Signup -->Nurtured & Engaged User -->Cross-Selling & Upselling to Optimize ARPU --> Maximizing Retention...Which resulted in Pivotal Group growing faster than any organization in the history of the optometric space.Professional Highlights Include:‣ Completely restructured the brand to speak more saliently and compellingly to our industry partners and SMB owners. This brand positioning resulted in an average unique visitor <> free membership conversion rate of 7% across all marketing channels, despite targeting busy medical professionals and requiring legal agreements to be e-signed as part of the conversion funnel. ‣ Joined as the Marketing Co-Founder in October 2017 after the company had struggled to acquire 40 free memberships during their first year in business. After repositioning the brand and re-launching, we acquired over 200 new members within three months, and the organization had grown to over 1,200 accounts prior to my departure. Revenue increased from <$2,000/mo to >$250K/mo during my tenure largely through partner co-marketing campaigns.‣ Effectively competed against multibillion-dollar corporations with massive advertising budgets using <$2,500 per month. Multi-channel efforts included: media buying, partner co-marketing, PPC, enabling WOMM, direct mail, email marketing, and others.‣ Thin profit margins required sophisticated marketing automation to drive the majority of top-of-funnel sales until Q2 2020. After sales resources were recruited into the company, we collaborated closely to maximize the sales department's time without coming across as robotic, spammy, or non-personalized.Main Platforms: ‣ Hubspot (all hubs).‣ Wordpress.‣ Shopify.‣ Zapier.‣ Several media buying/PPC platforms.‣ And more.

Consulted and collaborated with companies exploring digital marketing services including SEO, SEM, and social media marketing. Duties included digital marketing consultations, digital strategy planning and optimization, marketing analyses, and identifying company pain points and growth opportunities to help them overcome challenges and achieve revenue goals.

• Oversaw all international marketing and advertising efforts.• Designed and implement new processes and procedures for sales, customer presentations, and marketing.• Optimized the customer experience from initial contact through the end of the sale.• Managed U.S. and Mexico employees in marketing, sales, and pre-sales in an entrepreneurial startup environment.

• Researched and wrote marketing materials concerning meaningful use for providers in Texas.• Developed materials concerning PDMPs and HIE that will be published for other government agencies.• Contacted 591 hospitals in Texas over a span of five business days to increase survey response rate.

• An intensive nine-week program that provides a comprehensive overview of the fundamentals of health IT.• Completed coursework in the business of medicine; fundamentals of health information technology; workflow, project management and change management; and the theory and practice of electronic health records and health information exchanges (including hands-on exercises with 5 EHRs).• Participated in a 12-day practicum at Texas Health and Human Services: Office of e-Health Coordination.• Collaborated with a partner to create and present a research poster to health IT professionals on whether the order providers experience EHRs in ultimately affects their purchase decision.

• Recruited, interviewed, and trained sales and customer support teams.• Routinely managed twenty to thirty projects per month.• Grew the company to over $60,000 in accounts in less than a year.• Sold the company for a profit to focus on senior year studies.