President
Shamrock Communications Inc
Sausalito California
Lead a team of US based software programmers and graphic designers to create industry first consumer facing digital marketing software for the entertainment, automotive and pharmaceutical industries. Consumer brands include, Star Wars, Dodge, Buick, Chrysler, Direct TV, Disney, Silicon Graphics, Time Warner.Pioneered CD based interactive advertising in the automotive industry working with Chrysler, Dodge and Buick.Pioneered psychographic database mining to model projected automotive sales and consumer preferences.Introduced interactive computer displays into retail at Sharper Image locations in New York, Los Angeles and San Francisco. Interactive presentations for large consumer marketing campaigns. Developed inexpensive printable computer media for mass distribution working with Ziff-Davis, Ogilvy& Mather, Polaroid and Georgia Pacific.Implemented Salesforce.com CRM program for packaging equipment client to measure response, conversion and ROI.Tradeshow prep and management.Search engine optimization and online marketing.Provided business development consulting services to a Sonoma county based family owned Artisan Cheese concern.