Life cycle management strategyStrategic messagingCompetitive intelligenceCampaign developmentSMA (rare disease) pipeline strategy

HCP marketing lead - SPINRAZA launchNon-personal promotionPersonal promotionCommercial strategyField trainingTargetingInsights and Data analysisMarket researchProgrammingCongressesThought leader managementPOA planning

Commercial Strategy Practice AreaLaunch planning Launch strategyForecastingMarket research

Strategic marketing and brand planning for 2014Effectiveness and ROI analysis of key programs and market segments

Assess new technologies for potential patentability and marketabilityEvaluate market size and potential for market acceptance while identifying relevant companies in the field and potential licensing opportunitiesMarket technologies to investors and potential licensees

Aided the development of the first clinically relevant DNA sequencing platform as part of an innovative and multidisciplinary research teamCollaboratively contributed to commercialization effort by partnering with engineering and senior management teamsDesigned and executed complex experiments to progress R&D using results based decision making

Experimentally improved methods enhancing reliability, cycle time, reproducibility and system integrationResults contributed to more than $30M in additional government funding and a strategic partnershipsManaged cleanroom team leading methods development and quality assurance techniquesBuilt system for integration of optics and fluidics increasing stability for commercializationDemonstrated excellent performance including a 25 fold increase in signal -Published in Lab on a Chip, 2007

Investigated the optical properties of rhodamine dye exchanged Laponite clay thin films for the development of optically based nanocomposite hydrocarbon sensors.Wrote and obtained grant for summer research worth $10KCollaborated on investigation of optical properties of nano-materialsPublished in Langmuir, July 2008Presented poster at the 231st National ACS meeting.

• Assisted in performing research on novel high-energy ultraviolet surface discharge lamps and water treatment tests.• Presented results at the Third International Congress on UV Technologies 2005 and published 1 paper