Ian Schmid Email & Phone Number

Lancaster, Pennsylvania, United States

Lancaster, Pennsylvania Area

• Effectively manage assigned vendor relationships• Execute assigned vendor’s marketing programs both digitally and in stores• Increase sales and gross profit of vendors• Negotiate vendor contracts, pricing, and order discounts• Set pricing strategy for assigned products for the web and stores• Effectively manage product inventory and order frequency to meet company goals• Perform market research and expand both private label and branded product assortment

Jacksonville, Florida Area

• Responsible for the creation, development, execution, and financial performance of the Pet Food, Pet Supplies, Automotive, and Hardware categories across SEG’s 4 banners and 550 stores. A total portfolio annual sales volume of $130MM.• Managed relationships with over 60 supplier partners to develop joint business plans that drove sales and profit for both parties.• Conducted category reviews and resets, partnering with top suppliers using consumer insights and financials analysis to introduce innovation, close distribution gaps, and create customer focused planograms by demographic.• Utilized Nielsen and IRI data to develop actionable category plans to hit both financial and market share targets.• Provided weekly category update presentations to leadership relating to sales and profit, market share, competitor checks, and key initiatives performance.• Lead all cost management and pricing negotiations for products within category responsibility.• Managed weekly circular promotions, digital coupons, and in-store passout strategies for assigned categories.• Worked directly with internal sourcing team to relaunch over 250 own brand products under the SE Grocers brand.• Other Categories managed include but are not limited to: Tabletop, Foil Wraps & Bags, Paper Towels, Bath Tissue, Facial Tissue, Charcoal, Propane, Firewood, Insecticides, Food Storage, Batteries, and J-Hooks.

Jacksonville, Florida Area

- Managed over 3,500 skus across 22 categories with an approximate annual sales volume more than $120M

Jacksonville, Florida

Category Manager for Lighting, Food Storage, Reusable Bags, Automotive Accessories, Hardware, Canning Supplies, Hosiery, and Toys

Jacksonville, Florida

- Use analysis to recognize trends and recommend tactics to drive sales and achieve profitability and market share targets.- Conduct data analyses including forecasting and pre/post promotional analysis, product selection/discontinuation and shelf placement.- Engage with category team and other business partners to ensure flawless execution of category programs.- Monitor targeted performance objectives for market performance, efficiency and financial results.- Oversee schematic and promotional activities of category vendors.- Perform other special projects as assigned.

Jacksonville, Florida Area

- Assist in the planning of weekly ads to maximize sales- Proof ads, tags, and signage and communicate changes to marketing- Prepare weekly sales recaps highlighting key promotions- Run Financials for team's Vice President, Directors, and Buyers- Coordinate with vendors and request deals to support weekly ads- Provide a high level of customer service

Lancaster, Pa

With four stores located in the Central Pennsylvania area, Angelo's Soccer and Lacrosse Corner is a leader in the sale of soccer and lacrosse related goods.- Responsible for developing and launching social media marketing campaigns to increase consumer following, drive brand identity, and provide updates on new products- Research and Analyze current marketing strategies for effectiveness and possible implementation for ASC Lacrosse- Responsible for designing engaging web graphics and content for ASClacrosse.com, including web banners, product images, and product descriptions (Adobe Photoshop, InDesgin, Illustrator, and Dreamweaver)- Maintain web development for ASClacrosse.com through HTML coding and CSS styling- Provided prompt and accurate retail sales and customer service support in person, over the phone, and via social media outlets for everything from product inquiries to customer complaints

Lititz, Pa

During the 2013/2014 lacrosse season I was lucky enough to be back at my former High School, Warwick, as a volunteer Varisty/JV lacrosse coach. It was a great experience giving back to the lacrosse community where my career began. During the season I helped with:- Organizing practice for the offense on a daily basis- Implementing and reviewing offensive plays and sets- Running the substitution box during Varsity and JV games- Improving player skills and increasing their knowledge of the gameThe 13/14 season was a successful one for the Warwick Warriors, as we had our first League Playoff and District Playoff birth in 4 years, a number of players nominated to the LL League All Star teams, and the 2014 Coach of the Year Award went to the Warriors Head Coach, Wayne Hummer.

Harrisburg, Pennsylvania Area

During my internship with TFEC, I helped the non-profit organization begin to implement a new communications plan.Digital Marketing:Redesigning and rebranding of TFEC's e-newsletter to meet needs and expectations of their three main target audiencesRedesign and rebranding of TFEC's five regional foundation's logos to all reflect that they are a part of TFEC but still their own foundationDesign of event invitations and raffle tickets for The Women's FundList Management:Microsoft Excel and FIMS (Facilities Information Management System). Updating existing professional advisors data as well as using search engine research methods to locate potential professional advisors.RFP Reviews:TFEC has submitted a Request for Proposal for a new website. I reviewed the eight companies that submitted RFPs to TFEC, made comments on them, and ranked them according to TFEC's request