Ian Scoffield Email and Phone Number
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I am a qualified Commercial Finance Leader (ACA) with a background in PE backed, owner managed, people based businesses. I have worked across high end professional consultancy, advertising, data & mobile, public relations, marketing consultancy and sports marketing.My background is in growth businesses, often at the point at which they have taken on growth investment for the first time or are at the point of professionalising for the next level of growth.I’m a “hands on” CFO. I build professional and commercial finance teams and upgrade systems to deliver improved reporting on not just the financials but across the business operations. Both teams and systems are kept cost effective but built for future growth.I understand what drives profitable growth in a creative agency/consultancy, and I have many years’ experience of increasing billability and utilisation to increase profit margins whilst growing top line revenue.I qualified as a Chartered Accountant with BDO in their media team and was Finance Director at Interbrand before becoming European FD for the FutureBrand Group. In 2005 I became a partner/owner in a VC-backed media agency start-up which bought and amalgamated the in-stadia media rights in the majority of the UK football stadia. I led the management buy in and subsequent exit sale before becoming CFO/COO at ?What If!, the innovation company and more recently Chief Financial Officer at PE backed Karma Communications Group, building the group through acquisition and joint ventures ahead of the exit sale to Accenture in Nov 2016. Most recently I was CFO at VC backed Limelight Sports, a sports marketing and event ownership agency, and completed two acquisitions and concluding with the sale of the events business.I am a regular gig and festival goer. I have served as governor and co-chair of finance of our local school. I am also a real tennis player - currently world ranked 1,654th
Opia
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Chief Financial OfficerOpia Sep 2024 - PresentLondon, England, GbOpia is a creative sales promotion consultancy that innovates to create business change and to push the boundaries of brand recognition and drive consumer sales. We help clients create enticing promotional campaigns that ensure biggest possible impact and lowest possible risk.
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Chief Financial OfficerLimelight Sports Feb 2017 - Feb 2024London, England, GbIndependent, owner managed, private equity backed, sports marketing business headquartered on London’s South Bank specialising in connecting Brands to Consumers through active participation in event design, creation and delivery management working closely with local authorities, national bodies, and charity and volunteering sector. 100% Turnover growth to £16million and 60 permanent staff (plus up to 200 temporary staff per annum). Agency of record to Nike with an annual Nike spend of c.£3m. Created a leading paid for app for participants which reached 7,000 annual subscribers delivering fitness and lifestyle benefits.Achievements• Delivered over 1.5 million participants to an active lifestyle and raised over £75 million for charity partners.• Financially led the business through the pandemic which negatively impacted mass events.• Negotiated all major client contracts. Managed charity partnerships and responsible for all supplier contracts. Financial oversight of tech development.• Raised funding from bank, government, existing and new investors – total funding raised £4M with a further £3M on earnout• Restructured the Group into three agencies under one roof and refocused on strategic and profitable goals.• Brought finance in-house, building team and replacing project management systems and processes.• Led and completed the acquisition of Virgin Sport UK and the acquisition of IMG’s mass participation business.• Recently negotiated the sale of the main event ownership business to Y11 Sport&Media. -
Group Chief Financial OfficerThe Karma Communications Group Mar 2014 - Nov 2016London, UsLargest independent UK Advertising/Marketing Group - £45m Turnover and 280 staffResponsible for all financial and commercial aspects of a group of 7 operating companies including reporting to both internal and external shareholders & Private Equity investors. Lead role in client fee and contract negotiations. Active Board membership also covering IT and Ops. Business sold to Accenture in November 2016.• Over two years increased 6 month operating profit from £517k 1st 6 months of FY14/15 to £2.2m last 6 months of FY15/16• Initial loss making position in Q1 2014 improved into a 6mth average 20.3% operating profit margin (average Oct15 to Mar16)• Cash position improved from requiring a £2.25m overdraft (which I negotiated with RBS) to +£5million cash at bank.• Led the negotiation of a debt/equity restructure with PE partners and other internal and external investors.• Negative balance sheet position of -£29m improved to a positive +£1.5m• Long term debt restructured from £45m to £15m• Actioned and implemented the strategic positioning of “one agency, one P&L” through the legal and structural merger of the separate legal entities increasing cross group revenues from existing clients.• Merged individual accounting packages onto one single database and replacing existing project management systems with one single group system enabling cross group project management reporting, resourcing and billing.• Led and completed the successful acquisition of a tech based digital/mobile agency for £7m. Finalised the earnout and led the business integration into the group including physical move into Karma offices.• Led negotiations on a 50:50 joint venture with a start-up data solutions consultancy which we merged with the existing data business. Within a year transformed the -£500k loss of the existing data business into a +£500k profit. -
Finance & Commercial Director, Europe?What If! Innovation Partners Sep 2011 - Feb 2014London, London, GbUK owner managed independent Innovation Consultancy with revenues of £16mFull financial and operational responsibility role covering management reporting, financial and operational management and all commercial operationsLead role in all client negotiationsIntroduced new commercial operations processes, including :• Introduction of “Base” commercial team of 5 to partner with leads on all client commercials• Developed and installed custom developed software for resource and pipeline forecasting• Developed and ran the weekly “compass” meetings of all senior business leads improving cross working and increasing forecasting accuracy and win rates.• Developed and introduced Pricing and Casting principles enforced by Base team• Billability improved by 6.2% over two years under the mantra “3% equals £1m Profit”• 12% over servicing improved to -6% under servicing• Operating margin improved to a 20% run rate• Led office refurbishment project and revitalization of group IT and company tech. • Strong partnership with CEO – referred to by CEO as “the ying to my yang”?What If! has twice been voted the best place to work in the UK -
Finance Director And Interim Ceo UkCohn & Wolfe Jan 2010 - Aug 2011New York, Ny, UsWPP owned PR Agency- Healthcare and Consumer specialist with strong Digital capability• Responsible for all commercial, operational and financial aspects of the business.• Managing team of 15 covering finance, IT, HR and front of house/office mgmt• Completed 3 property deals increasing profits by £800k per annum• Strong client and procurement involvement including leading a JV client team with Grey Healthcare • Introduced capacity and resource planning, utilization management and client budgeting processes. • Improved contractual discipline, reduced over servicing and increased client profitability.• Halved the company’s losses within the one year. -
Managing Partner / OwnerSports Revolution Ltd Oct 2005 - Nov 2009London, England, GbMulti VC backed, sports marketing company and media platform owner• Responsible for all aspects of commercial, operational and financial management and reporting, IT, HR, corporate governance.• Lead partner in weekly direct contact with VC backers – keeping them fully informed and ensuring all decisions supported the agreed strategic plan.• Negotiated both supplier and media agency contracts - full commercial and deal responsibility.• Oversaw financial turnaround of the business from £1m loss in 05 through EBITDA breakeven and profitability in 2008. Revenue growth of 400% over 3 years. • Led the management buyout of the business in July 2007 and prepared the business for sale.• Implemented new finance system and financial and operational control environment to raise the net margin from 44% in 2005 to 65%. Tight management of cashflows and both revenue and P&L forecasting.• Completed the sale of the business in September 2009 -
Finance DirectorWeber Shandwick Mar 2003 - Sep 2005New York, Ny, Us -
European Finance DirectorFuturebrand Feb 2000 - Mar 2003London, England, Gb -
Associate DirectorInterbrand 1995 - 2000New York, Us -
Audit SeniorBdo Stoy Hayward 1990 - 1994London, Gb
Ian Scoffield Skills
Ian Scoffield Education Details
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IcaewFca / Aca -
University Of LeedsBsc
Frequently Asked Questions about Ian Scoffield
What company does Ian Scoffield work for?
Ian Scoffield works for Opia
What is Ian Scoffield's role at the current company?
Ian Scoffield's current role is Commercial CFO | ACA Qualified | Agency & Marketing Services SME | M&A and Organic Growth | Experienced in PE / VC / JV | Systems and Control Transformation.
What is Ian Scoffield's email address?
Ian Scoffield's email address is ia****@****o.co.uk
What is Ian Scoffield's direct phone number?
Ian Scoffield's direct phone number is +44 845 680*****
What schools did Ian Scoffield attend?
Ian Scoffield attended Icaew, University Of Leeds.
What are some of Ian Scoffield's interests?
Ian Scoffield has interest in Education.
What skills is Ian Scoffield known for?
Ian Scoffield has skills like Business Strategy, Managerial Finance, Management, Strategy, Public Relations, Digital Media, Marketing Communications, Advertising, Start Ups, Finance, Marketing Strategy, Entrepreneurship.
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