Ian Scoffield Email & Phone Number

London, England, Gb

Opia is a creative sales promotion consultancy that innovates to create business change and to push the boundaries of brand recognition and drive consumer sales. We help clients create enticing promotional campaigns that ensure biggest possible impact and lowest possible risk.

London, England, Gb

Independent, owner managed, private equity backed, sports marketing business headquartered on London’s South Bank specialising in connecting Brands to Consumers through active participation in event design, creation and delivery management working closely with local authorities, national bodies, and charity and volunteering sector. 100% Turnover growth to £16million and 60 permanent staff (plus up to 200 temporary staff per annum). Agency of record to Nike with an annual Nike spend of c.£3m. Created a leading paid for app for participants which reached 7,000 annual subscribers delivering fitness and lifestyle benefits.Achievements• Delivered over 1.5 million participants to an active lifestyle and raised over £75 million for charity partners.• Financially led the business through the pandemic which negatively impacted mass events.• Negotiated all major client contracts. Managed charity partnerships and responsible for all supplier contracts. Financial oversight of tech development.• Raised funding from bank, government, existing and new investors – total funding raised £4M with a further £3M on earnout• Restructured the Group into three agencies under one roof and refocused on strategic and profitable goals.• Brought finance in-house, building team and replacing project management systems and processes.• Led and completed the acquisition of Virgin Sport UK and the acquisition of IMG’s mass participation business.• Recently negotiated the sale of the main event ownership business to Y11 Sport&Media.

London, Us

Largest independent UK Advertising/Marketing Group - £45m Turnover and 280 staffResponsible for all financial and commercial aspects of a group of 7 operating companies including reporting to both internal and external shareholders & Private Equity investors. Lead role in client fee and contract negotiations. Active Board membership also covering IT and Ops. Business sold to Accenture in November 2016.• Over two years increased 6 month operating profit from £517k 1st 6 months of FY14/15 to £2.2m last 6 months of FY15/16• Initial loss making position in Q1 2014 improved into a 6mth average 20.3% operating profit margin (average Oct15 to Mar16)• Cash position improved from requiring a £2.25m overdraft (which I negotiated with RBS) to +£5million cash at bank.• Led the negotiation of a debt/equity restructure with PE partners and other internal and external investors.• Negative balance sheet position of -£29m improved to a positive +£1.5m• Long term debt restructured from £45m to £15m• Actioned and implemented the strategic positioning of “one agency, one P&L” through the legal and structural merger of the separate legal entities increasing cross group revenues from existing clients.• Merged individual accounting packages onto one single database and replacing existing project management systems with one single group system enabling cross group project management reporting, resourcing and billing.• Led and completed the successful acquisition of a tech based digital/mobile agency for £7m. Finalised the earnout and led the business integration into the group including physical move into Karma offices.• Led negotiations on a 50:50 joint venture with a start-up data solutions consultancy which we merged with the existing data business. Within a year transformed the -£500k loss of the existing data business into a +£500k profit.

London, London, Gb

UK owner managed independent Innovation Consultancy with revenues of £16mFull financial and operational responsibility role covering management reporting, financial and operational management and all commercial operationsLead role in all client negotiationsIntroduced new commercial operations processes, including :• Introduction of “Base” commercial team of 5 to partner with leads on all client commercials• Developed and installed custom developed software for resource and pipeline forecasting• Developed and ran the weekly “compass” meetings of all senior business leads improving cross working and increasing forecasting accuracy and win rates.• Developed and introduced Pricing and Casting principles enforced by Base team• Billability improved by 6.2% over two years under the mantra “3% equals £1m Profit”• 12% over servicing improved to -6% under servicing• Operating margin improved to a 20% run rate• Led office refurbishment project and revitalization of group IT and company tech. • Strong partnership with CEO – referred to by CEO as “the ying to my yang”?What If! has twice been voted the best place to work in the UK

New York, Ny, Us

WPP owned PR Agency- Healthcare and Consumer specialist with strong Digital capability• Responsible for all commercial, operational and financial aspects of the business.• Managing team of 15 covering finance, IT, HR and front of house/office mgmt• Completed 3 property deals increasing profits by £800k per annum• Strong client and procurement involvement including leading a JV client team with Grey Healthcare • Introduced capacity and resource planning, utilization management and client budgeting processes. • Improved contractual discipline, reduced over servicing and increased client profitability.• Halved the company’s losses within the one year.

London, England, Gb

Multi VC backed, sports marketing company and media platform owner• Responsible for all aspects of commercial, operational and financial management and reporting, IT, HR, corporate governance.• Lead partner in weekly direct contact with VC backers – keeping them fully informed and ensuring all decisions supported the agreed strategic plan.• Negotiated both supplier and media agency contracts - full commercial and deal responsibility.• Oversaw financial turnaround of the business from £1m loss in 05 through EBITDA breakeven and profitability in 2008. Revenue growth of 400% over 3 years. • Led the management buyout of the business in July 2007 and prepared the business for sale.• Implemented new finance system and financial and operational control environment to raise the net margin from 44% in 2005 to 65%. Tight management of cashflows and both revenue and P&L forecasting.• Completed the sale of the business in September 2009

New York, Ny, Us

London, England, Gb

New York, Us

London, Gb

Fca / Aca

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