Sr. Strategy Executive (Digital, Creative, Experiential)
New York, Us
* Enlisted by boutique strategy consulting firm catering to investors and C-level leadership at major organizations and promising startups to enact digital transformation and develop new products and services. * Conceived achievable "future digital vision" for senior executives of Fortune 50 telecom brand; supported development and implementation of $300 MM customer experience initiative to improve NPS, impacting 20+ MM households* Managed cross-functional team to overhaul customer-facing help and support product, practices, content; introduced new methods for continuous optimization of support content performance; managed team of 6 technical writers, 3 UX teams, 2 product managers, and key stakeholders from all consumer business units* Directly supported Chief Digital Officer of $1.5 B lifestyle brand in securing $5+ MM in financing to launch digital media business; developed business cases for 10 new digital products* Commissioned by New York Stock Exchange to develop plan for using augmented reality or wearable technology for use on exchange floor; collaborated with exchange's Chief Digital Officer to develop 150+ patentable concepts* Developed B2C and B2B2C digital transformation strategy for board of $400 MM insurance marketing organization; redesigned and relaunched primary digital DTC offering* Analyzed revitalization options for $500MM privately held e-commerce and technology firm, reported directly to CFO and CEO: led "aqui-hire" search and developed new digital product for largest directory inquiry service in Europe* Served as hands-on advisor to Digital and Marketing Chief of 275-year-old international auction house; led implementation of best practices in user experience, content management, digital audience development* Led design of integrated content marketing, loyalty, ticketing system for The Madison Square Garden Company’s portfolio of entertainment and venue brands; increased engagement on launch property 2x over legacy experience