Ian Stroud Email and Phone Number

Lead creative content strategy for digital brand audience growth- Develop series to evolve brand while maintaining the successes of existing editorial voice- Manage two producers and two senior producers across 11 unique video series- Monitor and analyze analytics to adapt to real-time audience needs

Lead creative content strategy for digital brand audience and revenue growth- Oversee team of 5 associate producers and producers to develop new series and episodes for Vice’s food brand for YouTube, social media platforms, OTT, and cable television- Work on verité, documentary-style productions and studio productions in professional kitchens- Collaborate with teams of staff and freelance editors, shooters, and animators to unify big-picture creative vision for the brand- Work directly with sales team to align on brand strategy for revenue growth- Develop content calendar to balance day-to-day deadlines with longer lead, more ambitious experiments- Analyze real-time audience engagement analytics to optimize growth, incorporating strategic a/b testing and repackaging tools- Grew Munchies YouTube subscriber base from 3 million to 4 million- YouTube ad revenue increased significantly due to digital repackaging strategyOversee production process to maintain brand voice and narrative, on an aggressive publish schedule- Establish and refine production process, starting from ideation and development and into pre-production, production, post-production, and promotion- Act as a team leader representative across teams within Vice Media to gain proper approvals and mitigate risk, including talent booking, standards and practices, legal, and rights and clearances- Maintain the voice of the brand and craft creative narratives with producers and editors- Released four videos a week, with an average run time of 12 minutes eachLead on-set and field productions - Manage crew, talent, and other stakeholders on location for both set-based and field productions- Interview sources in documentary-style for narrative storytelling- Direct style to maintain brand voice across different series and digital platforms

- Research, book, and direct productions for multiple digital video series- Developed and created the series Prime Time, one of Eater’s highest performing YouTube shows- Nominated for James Beard Foundation media award for work on The Business of Going Viral

- Edit documentary-style and how-to videos about food for digital platforms, including Youtube, Facebook, and Instagram- Develop organization to quickly meet aggressive publishing schedule- Film and record audio on location using digital cine cams, with an eye for lighting in studio production- Maintain standards for equipment quality control