Ian Yong Hoe Tan

Ian Yong Hoe Tan Email and Phone Number

Assistant Director, IN-cube @ Nanyang Technological University Singapore
Singapore
Ian Yong Hoe Tan's Location
Singapore, Singapore, Singapore
Ian Yong Hoe Tan's Contact Details

Ian Yong Hoe Tan work email

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About Ian Yong Hoe Tan

My life goal is to help people do things in a better and a simpler way. I am now educating the next generation of leaders to wield words, visuals and AI so they can make their dent in the world. I have been a global brand builder, business growth accelerator and people leader with an extensive background in strategic communications, integrated marketing and product management. I led strong brand, revenue and market share growth for Microsoft, Lenovo, Razer and Singapore Press Holdings. Managed PnLs of over USD $400M and teams of over 100 people.Strengths: - Strategic communications, media relations, product management, 360 integrated marketing, business development, and PnL ownership.- Building new growth sectors with startup agility and speed- CEO and C-suite thought leadership, investor relations and crisis management- Coaching and mentoring high-performance teams and leaders- Bilingual in English and Mandarin with an award-winning journalism backgroundCAREER ACHIEVEMENTSRapid Revenue and Market Share Growth- Grew Lenovo’s Asia-Pacific gaming division revenue 240% from USD $175M (2019) to USD $420M (2022), and increased market share to #2 although Lenovo was new in PC gaming.- Grew Razer’s global revenue 37% to USD $712M (2019) for gaming hardware, cloud software and financial technology services. - Grew Microsoft Xbox Singapore 28% year-on-year revenue to USD $28m in 2012 despite 20% market shrinkage, and achieved 79% market share in Apr 2012.Thought Leadership and Media Relations- Led strategic communications, media and investor relations for Razer’s USD $4B IPO.- Built Lenovo Legion brand in Google Trends to #2 position with 360 marketing and communications strategy Building New Businesses - Established new Microsoft Surface computing business in Singapore and achieved USD $23M revenue within 2nd year even though Microsoft was not a hardware company.- Founding member in start-up Andios to create SE Asia’s first online marketplace for pre-owned smartphones in 2015. - Pioneered first technology editorial in Singapore Press Holdings publication (TNP) that earned 20% of newsroom revenue and captured youth audience mindshare.High-Performance Leadership and Coaching - Led and coached over 120 Razer marketers worldwide across public relations, social media, esports, retail, ecommerce, partnerships, developer relations, investor relations and events sectors.- Drove Lenovo gaming strategy and execution by guiding and influencing hundreds of sales and marketing staff from from twelve Asia-Pacific Lenovo teams.

Ian Yong Hoe Tan's Current Company Details
Nanyang Technological University Singapore

Nanyang Technological University Singapore

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Assistant Director, IN-cube
Singapore
Ian Yong Hoe Tan Work Experience Details
  • Nanyang Technological University Singapore
    Assistant Director, In-Cube
    Nanyang Technological University Singapore
    Singapore
  • Nanyang Technological University Singapore
    Lecturer In Strategic Communication
    Nanyang Technological University Singapore Aug 2023 - Present
    Singapore
    I teach strategic communications to the next generation of leaders at the Wee Kim Wee School of Communication and Information. I helm courses like Creative Strategies, Advertising Creativity, Integrated Marketing Communication and the foundations of Media Writing. As the world transforms with the rise of Generative AI, it is imperative for leaders to have mastery over both communication and technology, and I am here to help.
  • Thinktan
    Consultant - Communications And Generative Ai
    Thinktan Feb 2023 - Present
    Singapore
    I provide consulting and coaching services for marketing and communication. I also coach business and marketing professionals in using Generative AI to augment their work performance. Since 2023, I have conducted Generative AI upskilling workshops and talks for DBS Bank, Singhealth, IHH Healthcare, Canon Singapore, Ensign Cybersecurity and NTUC First Campus. I am also the Generative AI trainer for the Straits Times Masterclass series for the public.
  • Singapore Polytechnic
    Adjunct Lecturer
    Singapore Polytechnic Apr 2023 - Aug 2023
    Singapore
    Teaching at the School of Life Skills and Communications in the areas of critical thinking, sustainability and strategic communication.
  • Lenovo
    Sales Director, Asia-Pacific
    Lenovo Oct 2019 - Dec 2022
    Singapore
    Sales and brand marketing leader of the Lenovo Legion gaming hardware business spanning high-performance laptops, desktop PCs, mobile gaming devices, monitors and accessories across 12 Asia-Pacific markets (JP, India, ANZ, Korea, HK, TW, SEA). Grew market share from #5 to #2.
  • Razer Inc.
    Associate Vice President, Global Marketing
    Razer Inc. Jun 2018 - Oct 2019
    C-suite executive and thought leadership architect. Led global marketing and strategic communications for gaming laptops, esports peripherals, virtual currency, fintech, mobile smartphones, and software ecosystems. Managed global partnerships, sponsorships and drove esports industry milestones.
  • Razer Inc.
    Senior Director, Global Marketing
    Razer Inc. Aug 2016 - May 2018
    Singapore
  • Andios Pte Ltd
    Senior Director, Marketing
    Andios Pte Ltd Oct 2015 - Jul 2016
    Singapore
    Founding member and investor in startup to create SE Asia’s first online marketplace for pre-owned smartphones. Led brand development, strategic communications, product and website development, UI and UX design, business revenue growth, and marketing strategy.
  • Microsoft
    Category Lead, Microsoft Surface Computing
    Microsoft Jul 2013 - Sep 2015
    Singapore
    Established the new Microsoft Surface devices business in the Singapore consumer space, responsible for product management, retail excellence, business PnL and consumer marketing.
  • Microsoft
    Category Lead And Marketing Manager, Xbox
    Microsoft Dec 2011 - Jun 2013
    Singapore
    Led the Xbox 360 console business in Singapore, overseeing product management, sales and marketing for console hardware, gaming software and user subscription revenue and profit, as well as driving industry partnerships.
  • Microsoft
    Category Lead And Marketing Manager, Microsoft Hardware
    Microsoft Aug 2010 - Dec 2011
    Business owner and marketing lead for the peripherals arm of Microsoft – Microsoft Hardware - which created groundbreaking mice, keyboards and webcams.
  • Microsoft
    Marketing Communications Manager, Southeast Asia
    Microsoft Sep 2007 - Aug 2010
    Drove regional marketing for consumer products encompassing Xbox 360, Microsoft Hardware, Office For Mac, Windows and Office 2007 full packaged products at retail.
  • Singapore Press Holdings
    Special Projects Editor / Assistant News Editor
    Singapore Press Holdings 2005 - 2007
    Edited the daily news, drove strategic planning for revenue, established new commercial growth opportunities, pioneered new editorial concepts, and conducted editorial training in the newsroom.
  • Singapore Press Holdings
    Technology Editor
    Singapore Press Holdings 2003 - 2007
    Spearheaded The New Paper’s first dedicated Technology section, which became a revenue-driver and daily mainstay of the newspaper.
  • Singapore Press Holdings
    Photojournalist, Journalist, Correspondent
    Singapore Press Holdings 1998 - 2003
    Award-winning photojournalist with The New Paper, covering all aspects of professional photography from news stories to feature stories to fashion shoots. Went back to writing and became a correspondent. Was on SPH Journalism Scholarship (bond tenure: 2001-2004).

Ian Yong Hoe Tan Skills

Creative Writing Photography Strategic Communications Marketing Product Management Marketing Communications Journalism Go To Market Strategy Advertising Social Media Publishing Facebook Management Public Relations Leadership Product Marketing Seo Digital Media Editing Digital Marketing Online Advertising Online Marketing Editorial Business Development Marketing Strategy Strategic Partnerships Integrated Marketing Social Media Marketing Media Relations

Ian Yong Hoe Tan Education Details

Frequently Asked Questions about Ian Yong Hoe Tan

What company does Ian Yong Hoe Tan work for?

Ian Yong Hoe Tan works for Nanyang Technological University Singapore

What is Ian Yong Hoe Tan's role at the current company?

Ian Yong Hoe Tan's current role is Assistant Director, IN-cube.

What is Ian Yong Hoe Tan's email address?

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What is Ian Yong Hoe Tan's direct phone number?

Ian Yong Hoe Tan's direct phone number is +176057*****

What schools did Ian Yong Hoe Tan attend?

Ian Yong Hoe Tan attended Nanyang Technological University Singapore, Anglo-Chinese Junior College, Anglo-Chinese School.

What are some of Ian Yong Hoe Tan's interests?

Ian Yong Hoe Tan has interest in Videogames, Social Services, Writing, Gadgets, Education, Photography, Science And Technology, Violin.

What skills is Ian Yong Hoe Tan known for?

Ian Yong Hoe Tan has skills like Creative Writing, Photography, Strategic Communications, Marketing, Product Management, Marketing Communications, Journalism, Go To Market Strategy, Advertising, Social Media, Publishing, Facebook.

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