Ian Yong Hoe Tan Email and Phone Number
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My life goal is to help people do things in a better and a simpler way. I am now educating the next generation of leaders to wield words, visuals and AI so they can make their dent in the world. I have been a global brand builder, business growth accelerator and people leader with an extensive background in strategic communications, integrated marketing and product management. I led strong brand, revenue and market share growth for Microsoft, Lenovo, Razer and Singapore Press Holdings. Managed PnLs of over USD $400M and teams of over 100 people.Strengths: - Strategic communications, media relations, product management, 360 integrated marketing, business development, and PnL ownership.- Building new growth sectors with startup agility and speed- CEO and C-suite thought leadership, investor relations and crisis management- Coaching and mentoring high-performance teams and leaders- Bilingual in English and Mandarin with an award-winning journalism backgroundCAREER ACHIEVEMENTSRapid Revenue and Market Share Growth- Grew Lenovo’s Asia-Pacific gaming division revenue 240% from USD $175M (2019) to USD $420M (2022), and increased market share to #2 although Lenovo was new in PC gaming.- Grew Razer’s global revenue 37% to USD $712M (2019) for gaming hardware, cloud software and financial technology services. - Grew Microsoft Xbox Singapore 28% year-on-year revenue to USD $28m in 2012 despite 20% market shrinkage, and achieved 79% market share in Apr 2012.Thought Leadership and Media Relations- Led strategic communications, media and investor relations for Razer’s USD $4B IPO.- Built Lenovo Legion brand in Google Trends to #2 position with 360 marketing and communications strategy Building New Businesses - Established new Microsoft Surface computing business in Singapore and achieved USD $23M revenue within 2nd year even though Microsoft was not a hardware company.- Founding member in start-up Andios to create SE Asia’s first online marketplace for pre-owned smartphones in 2015. - Pioneered first technology editorial in Singapore Press Holdings publication (TNP) that earned 20% of newsroom revenue and captured youth audience mindshare.High-Performance Leadership and Coaching - Led and coached over 120 Razer marketers worldwide across public relations, social media, esports, retail, ecommerce, partnerships, developer relations, investor relations and events sectors.- Drove Lenovo gaming strategy and execution by guiding and influencing hundreds of sales and marketing staff from from twelve Asia-Pacific Lenovo teams.
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Assistant Director, In-CubeNanyang Technological University SingaporeSingapore -
Lecturer In Strategic CommunicationNanyang Technological University Singapore Aug 2023 - PresentSingaporeI teach strategic communications to the next generation of leaders at the Wee Kim Wee School of Communication and Information. I helm courses like Creative Strategies, Advertising Creativity, Integrated Marketing Communication and the foundations of Media Writing. As the world transforms with the rise of Generative AI, it is imperative for leaders to have mastery over both communication and technology, and I am here to help. -
Consultant - Communications And Generative AiThinktan Feb 2023 - PresentSingaporeI provide consulting and coaching services for marketing and communication. I also coach business and marketing professionals in using Generative AI to augment their work performance. Since 2023, I have conducted Generative AI upskilling workshops and talks for DBS Bank, Singhealth, IHH Healthcare, Canon Singapore, Ensign Cybersecurity and NTUC First Campus. I am also the Generative AI trainer for the Straits Times Masterclass series for the public. -
Adjunct LecturerSingapore Polytechnic Apr 2023 - Aug 2023SingaporeTeaching at the School of Life Skills and Communications in the areas of critical thinking, sustainability and strategic communication. -
Sales Director, Asia-PacificLenovo Oct 2019 - Dec 2022SingaporeSales and brand marketing leader of the Lenovo Legion gaming hardware business spanning high-performance laptops, desktop PCs, mobile gaming devices, monitors and accessories across 12 Asia-Pacific markets (JP, India, ANZ, Korea, HK, TW, SEA). Grew market share from #5 to #2. -
Associate Vice President, Global MarketingRazer Inc. Jun 2018 - Oct 2019C-suite executive and thought leadership architect. Led global marketing and strategic communications for gaming laptops, esports peripherals, virtual currency, fintech, mobile smartphones, and software ecosystems. Managed global partnerships, sponsorships and drove esports industry milestones. -
Senior Director, Global MarketingRazer Inc. Aug 2016 - May 2018Singapore -
Senior Director, MarketingAndios Pte Ltd Oct 2015 - Jul 2016SingaporeFounding member and investor in startup to create SE Asia’s first online marketplace for pre-owned smartphones. Led brand development, strategic communications, product and website development, UI and UX design, business revenue growth, and marketing strategy.
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Category Lead, Microsoft Surface ComputingMicrosoft Jul 2013 - Sep 2015SingaporeEstablished the new Microsoft Surface devices business in the Singapore consumer space, responsible for product management, retail excellence, business PnL and consumer marketing. -
Category Lead And Marketing Manager, XboxMicrosoft Dec 2011 - Jun 2013SingaporeLed the Xbox 360 console business in Singapore, overseeing product management, sales and marketing for console hardware, gaming software and user subscription revenue and profit, as well as driving industry partnerships. -
Category Lead And Marketing Manager, Microsoft HardwareMicrosoft Aug 2010 - Dec 2011Business owner and marketing lead for the peripherals arm of Microsoft – Microsoft Hardware - which created groundbreaking mice, keyboards and webcams. -
Marketing Communications Manager, Southeast AsiaMicrosoft Sep 2007 - Aug 2010Drove regional marketing for consumer products encompassing Xbox 360, Microsoft Hardware, Office For Mac, Windows and Office 2007 full packaged products at retail. -
Special Projects Editor / Assistant News EditorSingapore Press Holdings 2005 - 2007Edited the daily news, drove strategic planning for revenue, established new commercial growth opportunities, pioneered new editorial concepts, and conducted editorial training in the newsroom. -
Technology EditorSingapore Press Holdings 2003 - 2007Spearheaded The New Paper’s first dedicated Technology section, which became a revenue-driver and daily mainstay of the newspaper. -
Photojournalist, Journalist, CorrespondentSingapore Press Holdings 1998 - 2003Award-winning photojournalist with The New Paper, covering all aspects of professional photography from news stories to feature stories to fashion shoots. Went back to writing and became a correspondent. Was on SPH Journalism Scholarship (bond tenure: 2001-2004).
Ian Yong Hoe Tan Skills
Ian Yong Hoe Tan Education Details
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Communication And Media Studies -
Anglo-Chinese Junior College -
Anglo-Chinese School
Frequently Asked Questions about Ian Yong Hoe Tan
What company does Ian Yong Hoe Tan work for?
Ian Yong Hoe Tan works for Nanyang Technological University Singapore
What is Ian Yong Hoe Tan's role at the current company?
Ian Yong Hoe Tan's current role is Assistant Director, IN-cube.
What is Ian Yong Hoe Tan's email address?
Ian Yong Hoe Tan's email address is su****@****ail.com
What is Ian Yong Hoe Tan's direct phone number?
Ian Yong Hoe Tan's direct phone number is +176057*****
What schools did Ian Yong Hoe Tan attend?
Ian Yong Hoe Tan attended Nanyang Technological University Singapore, Anglo-Chinese Junior College, Anglo-Chinese School.
What are some of Ian Yong Hoe Tan's interests?
Ian Yong Hoe Tan has interest in Videogames, Social Services, Writing, Gadgets, Education, Photography, Science And Technology, Violin.
What skills is Ian Yong Hoe Tan known for?
Ian Yong Hoe Tan has skills like Creative Writing, Photography, Strategic Communications, Marketing, Product Management, Marketing Communications, Journalism, Go To Market Strategy, Advertising, Social Media, Publishing, Facebook.
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