Manager and editor of a stellar team of freelance writers producing practical, actionable guidance for how business leaders can solve their people related challenges. Our content is evergreen and geared toward high-volume organic search and long-term SEO equity. I also partner with and lead projects with our award-winning team of in-house writers, designers and developers to produce magazine, e-books, checklists, interactive graphics, UX updates, CRO experiments, nurture campaigns, ABM initiatives and social media campaigns. Across the company, I serve as content strategy consultant.Grew blog traffic 36% YOY to 7.34 million unique pageviews in 2020; grew traffic 25% YOY in 2019; this accounted for ~75% of all traffic to Insperity.com for both yearsRecipient of ANA Lantern Award (2018) and ANA Award of Excellence (2020)

Cultivated and nurtured an exclusive community of senior institutional investors culminating in a vibrant professional network, 175+ exclusive Q&As, trend articles, a book dissecting the industry (“Inside the world’s top institutional investment offices”) and a 200-person conference featuring celebrated industry leaders

• Managed and edited staff of five in-house and four freelance writers• Led weekly editorial story idea meeting; built, managed and analyzed results of editorial calendar • Wrote, edited, fact checked and reviewed articles for newsletters sent daily to 200,000 subscribers; Edited, fact-checked and published daily website articles • Managed Twitter and Facebook presence