I started life as a journalist, stumbled into television production, pioneered broadcast extensions on the web and across mobile platforms, launched major broadcast brands on social media and conceived and delivered award-winning show launch campaigns.My experience working agency side and client side has driven a passion for creativity, but my focus is on producing demonstrable results through innovative ideation. I like to be accountable and I'm strategic to the core. I have an in-depth knowledge of the wider marketing landscape. That means I bring a fresh, insightful and in-context perspective to how digital technology can be used to connect businesses with real life people. Not users.I have appeared as an expert on ONE News at Six, New Zealand's flagship daily national news show, and in various publications. I'm also a regular keynote presenter at conferences including the content marketing conference, Customer 3.1, Promax and some of the biggest corporate conferences in NZ.Outside of work I'm passionate about disconnecting from screens and reconnecting with the real world. That means rock climbing, camping, hiking, kayaking, mountaineering, running, scuba diving and... erm... board gaming with my beautiful wife and kids.Specialties: Marketing strategy, brand strategy, digital strategy, content marketing, digital transformation, creative strategy, social media, online video platforms, digital production, digital project management, mobile web, television production, broadcast digital sites, affiliate and third party supplier contract negotiation.