• Responsible for the development and execution of communications strategies and plans to support the delivery of successful external campaigns to build trust and reputation in line with IW corporate objectives • Provide support to the Customer Operations function in developing suitable and appropriate materials to support domestic and non-domestic customer engagements • Determine and manage the marketing budget• Manage customer segmentation and insights to inform future marketing strategy decisions• Develop and manage the customer brand for Uisce Éireann across the organisation• Manage sponsorships across the organisation including initial negotiations and day to day managementLead the analysis of competitor propositions in the market; derive value from enhancing market insight, competitor intelligence and customer segmentation• Generate new ideas and formulate differentiated market propositions that are tailored to different customer segments • Work with key stakeholders and influencers, partnering with Internal Communications colleagues to drive internal awareness of the propositions’ portfolio for Uisce Éireann• Adopt a leadership role delivering integrated 360 degree integrated strategic communications on behalf of the Corporate Affairs Team directed by evolving business need and as defined and agreed in employees workplan. • Lead and be a champion for collaboration, demand and capacity management, strong adherence to clear process and documented governance for the delivery of the prioritised portfolio of Corporate Affairs work. • Build and maintain critical internal and external relationships to provide advice, guidance and support on communications on behalf of Uisce Eireann• Responsible for promoting and delivering health and safety commitments objectives and requirements across Uisce Eireann and its supply chain, and for reporting and inputting into Enterprise Risk Management processes in place in Uisce Éireann.

- I lead and drive the marketing strategy for Irish Water for B2C and key stakeholder audiences (local authorities, law makers and B2B). - I manage a team of exceptional Marketing Executives, helping them to develop their careers and deliver their best work every day- I develop engaging and exciting campaigns that cover the full mix of communications and marketing tools and drive action from all required to make a campaign a success- I work with the digital team to achieve consistent, integrated and measurable marketing and communications activity- I manage marketing budgets and ensure appropriate return on investment. I also oversee marketing performance data analysis, evaluation and refine activity using learnings- I manage a number of agency relationships and ensure briefs, budgets and objectives are adhered to- I am Irish Water's senior ‘brand guardian’ ensuring consistency across all internal and external communications- I project manage top quality compliant printed product and communications material like video, social content, digital adverts. For example in 2022, I managed the launch of Irish Water's new Vision and Purpose as an organisation. Numerous initiatives I've launched include Irish Water's major project amplification campaigns, new image library, Ervia brand separation and collateral re-launches. 2023 was spent managing the exciting transition of Irish Water to Uisce Éireann and overseeing the launch of an entire new brand identity for the organisation. The subsequent TV campaign which I managed has been seen by millions, with a 75% name recognition for Uisce Éireann and 62% advert recall by June 2023.- I work with teams across Irish Water (up to c-suite) on retail marketing activity, communications, point of sale and identification of new opportunities. In addition, I regularly collaborate with the events team on amazing marketing, sponsorship, events, editorial and profile building opportunities.

- I developed and implemented marketing strategies to promote bookings for RCPI's courses and events, developing brochures, posters, infographics, high quality digital content for the RCPI website, press releases, social media, and content for regular e-zines to 12,000 trainees, members and fellows.- I was Press Officer & media spokesperson for the College, liaising with media daily on behalf of the College and on behalf of organizations and faculties which come under the aegis of the College. The most significant of these was the National Immunisation Advisory Committee (NIAC) at a time of crucial importance during the rollout of the COVID19 vaccines. I regularly identified and anticipated breaking news stories and responded with swift, robust and appropriate responses at short notice and sometimes under pressure. I have had personal impact in the full range of media work including skilfully and effectively briefing journalists - I liaised regularly with, and collaborated with government departments and agencies on marketing and communications projects that were ran from time to time. Specifically, the HSE, RSA, Dept of Health, Taoiseach's Office.- An example of a communications campaign that I worked on: In March 2021, the Royal College of Physicians of Ireland admitted Dr Anthony S Fauci as an honorary fellow. The conferral ceremony was broadcast as a livestream on YouTube. As Communications Officer, I created a campaign to gain media coverage of the event, alongside large numbers at the livestream. The campaign took in digital marketing channels (social media, email marketing, website).- I managed all of RCPI's social channels - Throughout my time with the College, I worked to to effectively network, build relationships and engage with and influence stakeholders at all levels of seniority in a challenging and fast moving environment - working every day with medical professionals to further the College's advocacy.

- Team leader, managing an exceptional team of marketing associates- Ownership of content plans executed via digital and social channels to position EY’s service offerings and people as thought leaders - Execute the marketing and propositions plan ensuring all activity is aligned with the firm’s growth objectives and delivered within budget- Develop a series of multi-channel campaigns to increase client engagement and build market reputation – including high profile event management, corporate hospitality and sponsorships- Manage budget expenditure and cost saving initiatives for the marketing team- Manage multiple projects to bring propositions to market from initiation to launch- A crucial part of the role is the ability to build effective relationships (including managing a team) and collaborate with internal and external stakeholders to develop local service offerings and programmes to address market needs.

• I plan and execute marketing campaigns to strict deadlines and within budget: acquiring resources, coordinating and managing support from the marketing team and agencies to deliver integrated campaign projects according to plan. • Create and manage the annual marketing calendar and media schedule.• Define project scope, goals and deliverables that support business goals in collaboration with the marketing lead and senior business stakeholders.• I manage all aspects of B2B and B2C communications including: managing content strategy, drafting and sending of marketing emails, updating of web copy and online tools (including SEO and PPC), strategizing and implementing social campaigns.• I develop and deliver the proposals, requirements briefs, and presentations for reporting on all campaign activities including delivery of training outside my team. • I have substantial experience as a Product Manager within Aviva’s products, including the following areas: idea generation for new products and funds, producing product specifications in line with company/ market needs, writing and supervision of graphic design for all marketing materials product launches and PR. • Brand building and brand management activities, such as campaigns, activations and monitoring of brand metrics.• Engaging directly with consumers through customer insight to build marketing communications and solutions which matter to them.• I leverage sponsorship assets such as Aviva Stadium and the FAI Junior Cup - to achieve fame for Aviva and analysis/ reporting of full econometrics relating to these assets. • I have headed up a number of strategic initiatives, including above/below the line digital campaigns, launch of a new video broadcast platform, various product launches, PR campaigns, and event management.• I’ve written for numerous publications like trade magazines and national media, and have been interviewed several times regarding various launches and initiatives.

• Working within the Existing Business Helpdesk of Ark Life, (a former joint venture company between AIB and Aviva), I was responsible for overseeing client enquiries on the company’s entire suite of products – life insurance, pensions and investments. • I managed client calls emails and ensuring all are dealt with efficiently and adequately. • A variety of administration tasks, such as batching of direct debits, auditing service levels of Ark Life to our stakeholders in AIB branches, daily product training to new staff.

I was responsible for all aspects of the administration of pension schemes, both Defined Contribution and Defined Benefit. Experience I gained in this area included: annuity set up, wind-up of schemes, new business admin and general customer service duties.  Promoted to manage a team of 5 in a helpdesk environment, ensuring that service levels were met, work processed within key service indicators, checking of work, and also delivery of employee appraisals.