Ian Truscott Email & Phone Number

London, England, Gb

London, England, Gb

This exciting startup helps EV infrastructure companies grow their business and improve their customer service through insight, data analytics and, of course, AI :-)A Rockstar CMO Engagement - Fractional role to bootstrap the marketing function, position the company within this exciting new category and support geographic growth in the US and mainland Europe.

London, England, Gb

Rockstar CMO provides strategic marketing advisory, fractional marketing leadership, and consulting services across a diverse portfolio of B2B clients, from start-ups to international leaders.The mission is to create ART (Awareness, Revenue, and Trust), predominantly in the B2B tech industry. Engagements have included marketing strategy, messaging, go-to-market strategy, category positioning, industry research, content marketing development, talent and organization reviews, complete fractional/interim CMO service, and now we offer marketing as a service with our small team.Example Projects:- Marketing strategy and planning for a tech services company- Digital asset management AI/ML advisory for a start-up - Influencer marketing program for a Forrester/Gartner leading vendor- Interim CMO - developed new GTM messaging, hired a team, and launched new messaging- Go-to-market strategy development for a DAM/portal vendor- Content strategy and marketing advisory for an international software business- Team skills audit and hiring for a new B2B marketing team- CMO mentorship and advice for a new CMO in a high-growth software business- Various Marketing technology audit and selection projectsSince November 2018 clients have included: Sitecore, iManage, Connex One, Stacks LLC, The Executive Network, censhare, Kentico, Pimloc, Pro2col, Ickenham Group Travel, Orange Logic, UST Xpanxion / Step It Up and StoryBlok. Details of some of the bigger engagements are below 👇Rockstar CMO is the artist formerly known as appropingo london ltd - but nobody could spell or pronounce it :-)

Linz, Oberösterreich, At

Leveraging my passion and two decades of experience in content management to support the CMO and senior marketing team with advisory, planning and positioning as they went through rapid expansion and an investment round. - A Rockstar CMO engagement.

Rotterdam, South Holland, Nl

The Spotler Group was founded with the goal of giving ambitious marketers the right marketing tools to grow their mid-market B2B and B2C eCommerce businesses by building an integrated suite of essential marketing technologies through acquisition and R&D innovation fueled by recent investment. During my tenure, Spotler acquired 7 marketing technology companies in the UK and NL and, as an acquisitive company going through constant change, my role (with my wonderful marketing leadership team) as Group CMO was to lead branding and positioning and to bring together our acquired marketing teams into a centralised marketing service across the group.

Irvine, California, Us

Provided retained marketing strategy advisory services to the CEO, CRO and marketing team for this successful DAM vendor as they transitioned from an organic approach to business development to invest in operationalising sales and marketing to further accelerate growth. Supported the team with persona development, messaging strategy, content marketing planning and team recruitment ahead of an investment round and hiring of a senior marketer to continue the work. - A Rockstar CMO engagement.

Chicago, Illinois, Us

The mission was to help the CMO engage their audience through creating an industry best practice content marketing function and strategy. Hired a team, worked with their existing agencies to develop their brand voice, messaging and implemented a content strategy. - A Rockstar CMO engagment

Manchester, Gb

Contracted as fractional/interim CMO to hire a team, establish messaging, launch a new website, and provide strategic advisory services to this fast-growing contact center software business. - A Rockstar CMO Engagement.

Munich, De

Hired to the executive board following investment to scale up the business, build a marketing strategy, function, and team for this content management vendor. Increased its international reach as it doubled in size and revenue. Repositioned the brand, messaging, content marketing, and providing strategic direction, budget oversight, building corporate marketing, and global field teams.Led team to overachieve against all KPIs and double metrics year-on-year, including doubling the number of marketing-generated leads, over a 100% increase in newsletter subscribers and contacts, 107% increase in web sessions (year 1) and over 300% increase in social media traffic. We also raised awareness with analysts, from few previous mentions to being featured in a Forrester Wave.

New York, Ny, Us

MRM//McCann is a multi-award winning integrated, digital and direct marketing agency part of McCann World Group and IPG.Worked with the CTO to build an Acquia CMS web developpment and advisory practice from scratch, contributing to continuous growth of the agency and client success, driving business development, proposal management and solution definition. Also developed a content marketing strategy offering for existing clients that expanded the agencies footprint and revenue in these accounts by providing content marketing strategy services.For example, enabling major property development and investment company, Hammerson, to develop a direct connection with customers, to increase awareness, gain insight and provide value to their retail tenants. And General Motors (Vauxhall) to develop messaging to encourage women to feel comfortable in their dealerships.

Washington, District Of Columbia, Us

Developed a successful strategic content marketing consulting practice within this tech-focused agency.As a member of the leadership team, contributed to the doubling of company size and revenue in 2014 and 2015, peaking at $40m in revenue and opening new offices in the US and Europe before the successful acquisition of a European competitor (Hintech) in 2016. Recognized by Inc. magazine as one of the US’s top 100 fastest growing companies. Worked with a wide range of strategic clients in the US and UK, including Jaguar Landrover, Nasdaq, Coats Plc, Transamerica and American Express. At Nasdaq, audited marketing operations and assessed digital marketing maturity to inform a transformation programme and develop content marketing capability to increase awareness and revenue for their technology business.At American Express, assessed content marketing operations and content management technology implementation. Made recommendations that enabled operational improvements and increased return from their technology investments.

Maidenhead, Berkshire, Gb

Built a global team dedicated to the development and execution of product marketing for a broad portfolio of content management and digital marketing products, formed from acquisitions and organic growth and developed into a single integrated story. Provided individual category leadership where two product lines were recognized as leaders by Forrester and Gartner.Founded a content marketing capability and delivered a digital publication that improved lead quality, grew awareness and formed the basis of an influencer marketing program that engaged leading marketers, industry commentators and a new audience of marketers.

Boston, Ma, Us

Maintained research on the CMS industry and used this research to guide Fortune 500 organizations to quickly make effective technology procurement investments. Clients included SAS, 3M and AFP.Provided advisory and thought leadership to CMS vendors on industry trends, category definition, buying behaviors, development of go-to-market plans, content marketing, and product strategies. This enabled vendors to more effectively position themselves and demonstrate credibility, generating leads and gain new clients. Clients included Magus (now Crownpeak), Fatwire (now Oracle), Sitecore, GX and eSpirit.

Denver, Colorado, Us

Led the product strategy and marketing of WCM & CMS products following Alterian’s acquisition of Mediasurface. Successful execution of marketing programmes for the Alterian Marketing Suite was critical in demonstrating value for the acquisition, enabling the sales team to increase revenue through cross-sell and upsell and open up new partner channels.

Denver, Colorado, Us

Mediasurface (who were acquired by Alterian in 2008) was a leading web content management solution, used by large parts of the British Government and commercial clients in the UK, US, and Europe that included Thomson Reuters, WWE, and AstraZeneca.Worked with pre-sales, led product marketing, product management, and then promoted to CTO. Supported turnaround of this CMS vendor with a new management team, from loss-making, to profit, floating on the AIM market and on to a successful acquisition. Repositioning the product to appeal to the business user in a traditionally technology-led category. The product was described as a “work of art” by a Gartner analyst.

Us

Worked with prospective clients in understanding their business processes and pains, developing bespoke product demonstrations and back office integration examples, giving product and technical presentations and preparing proposals. As a technical account manager led large-scale web content management, eCommerce and personalization client engagements as a trusted technology advisor. Awarded "Beyond the Expected" award in March 2002.

Worked across the Manugistics business in both the UK and during a 2 year spell in the US, providing technology leadership around their supply chain optimisation software, specifically focused on enterprise application integration (EAI), both with blue chip clients (including McDonalds and Sara Lee Bakeries) and internally, leading the development of a business intelligence and integration product.