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Ian Black is a Head of Retail Media at Publicis Media at Publicis Media. He possess expertise in marketing, social media marketing, digital marketing, financial analysis, cultural geography and 16 more skills.
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Head Of Retail MediaPublicis Media Aug 2023 - PresentLondon, England, Gb -
Head Of Performance Marketing - P&GPublicis Media Aug 2021 - Aug 2023London, England, GbLeadership of a growing team of 25 performance marketing specialists working across the P&G portfolio in support of an expansion in retailer e-commerce and DTC. Core elements of the role involve:- Commercial leadership of the performance marketing proposition- Setting the strategic direction and roadmap for the team- Maintaining strong partnerships with media owners, ad tech partners and key stakeholders within the agency- Regularly providing thought leadership on key industry developments for P&G and the agency- Consulting with P&G stakeholders across the region to promote performance marketing principles and best practices- Oversight of digital and retail media execution across all performance marketing budgets
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Business Director - P&G Performance Marketing LeadPublicis Media Oct 2019 - Aug 2021London, England, Gb
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Associate Director - P&GPublicis Media Nov 2017 - Oct 2019London, England, Gb
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Paid Search Manager - P&GPublicis Media Jan 2017 - Nov 2017London, England, Gb
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Client Services ManagerMccann Worldgroup May 2016 - Jan 2017New York, Ny, UsDay to day client lead, primarily responsible for:- Overseeing client account management, including board-level client relationships - Coordinating internal channel teams to ensure that deliverables are met and KPI’s surpassed- Distilling client business objectives and briefs into granular channel-level strategies- Understanding holistic digital strategy and how channels interact to influence top-line results- Managing the financial side of client relationships, including media billings and making budget recommendations across different marketing channels- Frequently involved in new business pitchesHighly competent in the use of: Google Analytics, AdWords, Tag Manager, DoubleClick Search & Bid Manager, Marin Software, Adthena, FeedSpark, BrightEdge & Search Metrics amongst others. -
Ppc Account ManagerMccann Worldgroup May 2015 - May 2016New York, Ny, Us
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Ppc Account ExecutiveMccann Worldgroup Jun 2014 - May 2015New York, Ny, Us
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Digital AnalystItpr Apr 2013 - Jun 2014Preston, Lancashire, GbAs a Digital Analyst I was responsible for the management of PPC, Display and SEO activity across a client base of 5. In this role, I helped to steer the introduction of a profitable search marketing arm to the traditionally PR and content focused agency. Additionally, I was frequently involved in pitching, and successfully pitched to and managed a multi-national NASDAQ listed organisation – the agency’s first purely search marketing client. Managing this activity ensured that I developed experience across both paid and earned media, and an understanding of how they can complement an effective digital strategy. -
Digital Marketing InternCtrip Jul 2012 - Aug 2012Shanghai, Shanghai, CnSummer internship conducted in Shanghai, China for the online travel booking engine, Ctrip. My responsibilities were focussed on online marketing: SEO, social media scheduling, link exchange evaluation and seeking new advertising targets. This provided me with valuable experience working in a foreign business environment, and adapting to the unique Chinese business culture as well as developing skills across a range of digital marketing platforms.
Ian Black Skills
Ian Black Education Details
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Henley Business SchoolMarketing And International Management -
The University Of EdinburghGeography
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Banchory Academy
Frequently Asked Questions about Ian Black
What company does Ian Black work for?
Ian Black works for Publicis Media
What is Ian Black's role at the current company?
Ian Black's current role is Head of Retail Media at Publicis Media.
What is Ian Black's email address?
Ian Black's email address is s0****@****d.ac.uk
What is Ian Black's direct phone number?
Ian Black's direct phone number is +4412155*****
What schools did Ian Black attend?
Ian Black attended Henley Business School, The University Of Edinburgh, Banchory Academy.
What skills is Ian Black known for?
Ian Black has skills like Marketing, Social Media Marketing, Digital Marketing, Financial Analysis, Cultural Geography, Quantitative Analytics, Qualitative Research, Seo, Link Building Campaigns, Google Analytics, Google Adwords, Ppc.
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