Ian Westworth Email & Phone Number

I’m truly fascinated by the human experience and what makes people tick. I'm equally intrigued by what connects us to certain brands and propels us away from others. So it’s not surprising that I’ve spent my career in advertising and research helping businesses and brands connect with their consumers on a human level and create meaningful brand experiences that drive business results.As a brand strategist, I’ve covered the gamut:~ Consulting with innovation teams on product concepts, naming and package design.~ Facilitation of brainstorms and workshops with client teams and integrated agency teams.~ Research & moderating including (but not limited to) consumer/emotional journeys, brand positioning, product and ad testing.~ Consulting on marketing and advertising investment spends to help clients better use their resources across multiple touch-points, including traditional, digital, events, PR, and retail.Of course, the best work comes happens when smart (and fun) people come together. So as a team leader & manager, I've always placed great focus on:~ Finding common ground with agency partners and clients; because life is better when like the people you’re working with.~ Fostering a fun and rewarding work culture; because balance is critical, and I like to have fun as much as the next guy.~ Mentoring people to find their path; because I truly believe karma is a good thing, and it’s our responsibility to help others anyway we can.

Listed skills include Advertising, Customer Insight, Brand Architecture, Integrated Marketing, and 23 others.

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  University Of Waterloo

  Recreation; Business Option; Marketing