Ian Whitis Email & Phone Number

Cincinnati, Ohio

Cincinnati, Ohio

• Acted as liaison between client, account, traffic and creative, digital, production and strategy teams to ensure all timing and budget constraints are achieved with a detailed level of efficiency and accuracy. • Proactively managed multi-million dollar retainers for clients that included Wendy’s (4.5 years), Essilor and Procter & Gamble Personal Health Care Brands (1.5 years). • Contributed to revenue and forecast discussions, and determine the scope of work and timing of projects based on client briefings and partnerships with internal business partners. • Lead multiple, weekly status meetings for internal cross-department teams, as well as with client. Drove implementation of processes, communications, and deadlines while proactively managing and updating schedules.• Leader in establishing a new, online deliverables identification process to simplify the identification of all 180 menu board variations and point of purchase elements for Wendy’s. Average deliverables count for Wendy’s national and test projects ranged from 30 to 95. • Analytically think with foresight to solve great problems, influence others, and add value with input for clients.• Managed and presented multi-level activation plans to client, which included inputs from all internal functions on shopper strategy, in-store/retailer/online tactics and budget sheets.

Florence, Kentucky

• Coordinated with agency teams to develop unique print, interactive and point of purchase marketing initiatives for clients. Clients included: Tempur-Pedic, Kroger, Gorilla Glue, Laura's Lean Beef and Jeff Ruby Culinary Entertainment.• Worked with agency and client team leaders to manage projects from inception to completion, while ensuring timing and budget needs are met. Also worked with agency teams and selected vendors to create marketing strategies to gain new client accounts that included Tub-O-Towels, Dominion Liquid Technologies beverage products and Barrier water filters. • Identified, developed and managed all aspects of vendor procurement.• Daily collaboration with the internal design team to ensure timelines, benchmarks and goals are achieved. • Routinely contacted clients to provide updates and check in on projects to ensure satisfaction.• Managed multiple clients and projects at one time, while supporting account team members as needed on a day-to-day basis.• Reviewed and presented concepts/layouts/copy to the client for approval.• Worked with internal teams to understand the specific creative executions and communicate changes in scheduling to clients immediately.• Responsible for uploading and maintaining all assets for Tempur-Pedic’s online retailer database, scheduling weekly brand status meetings and implementing monthly trade ads.

Cincinnati, Ohio Area

• Executed print, interactive and point of purchase marketing initiatives for Procter & Gamble Oral Care and Pet Care brands including Eukanuba, Iams, Crest, Glide Floss, Oral-B and Fixodent.• Responsible for effectively managing and launching brand campaigns. Campaigns include: Eukanuba/Iams Prebiotics, Eukanuba Platinum Paw, Eukanuba Naturally Wild formula, Eukanuba Breed Specific formula, Eukanuba Premium Performance formula, Glide Bridge to Bridge 10K Run and Crest Pro-Healthproduct launch.• Collaborated with creative design teams, manage each program’s budget, source reliable vendors, and deliver each program on time. • Acted as Procter & Gamble’s source for innovative and captivating marketing ideas.• Managed program budgets using cost spreadsheets, tracking software, purchase orders and invoicing.

Cincinnati, Ohio Area

• Tall Stacks Music, Arts & Heritage Festival is a five-day outdoor event with a $12 million dollar budget with an estimated crowd of 800,000 people. • Created the daily working schedule and managed up to 20 volunteers at a time at the Newport, Kentucky and Cincinnati, Ohio event sites. • Planned and implemented on-site setup with music and entertainment.• Coordinated with volunteer groups to resolve business, ticketing and customer issues.• Prepared and presented status reports to client and internal senior management.• Riverbend Music Center event execution experience includes concert production assistance for various artists that include Aerosmith, Rascal Flatts and Jimmy Buffett.

Cincinnati, Ohio Area

• Designed marketing and promotional pieces for clients that included newsletters, presentations, bulk mail advertisements, business cards, letterhead, award invitations, seminar packets and other various marketing pieces crucial to meeting clients’ needs. • Generated an average of $20,000 gross monthly sales and brought in over 800 new business clients.• Prepared daily print schedule, provided weekly archive of design files, invoices and purchase orders to electronic backup, maintained printing equipment and ordered printing supplies.• Maintained client satisfaction by following up with monthly telephone calls to ensure repeat business. • Clients included: Cincinnati Bell, Big Brothers/Big Sisters of Cincinnati, Cincinnati Children’s Hospital

B.A., Corporate Commucations And Business

Activities and Societies: Phi Beta Lambda National Honor Society, Communication Honor Society, Communication Student Association.

General Studies

Activities and Societies: Tau Kappa Epsilon Fraternity, Norse Leadership Society, Participant with university sponsored Mentor Program.

Education record