Digital Analytics implementation consultant specializing in the Adobe marketing technology stack (Tags (formerly known as Launch), Adobe Analytics, Target, Audience Manager). Providing consulting on data layer implementation from scratch or how to evolve an existing data layer. Worked with the Royal Canadian Mint (mint.ca), Ontario Teachers' Pension Plan (otpp.com), Bank of Montreal (bmo.com) and the Canadian Federal Government (Canada.ca).

Worked on authenticated (My TELUS) site, providing dataLayer specifications, testing and deploying Adobe Analytics to up to 5 agile squads. Moved a DTM/Ensighten based tag management system to Adobe Launch. Moved 3 web properties from DTM to Launch modernizing and improving performance (https://www.telus.com/en/on/digital/blog/how-telus-moved-50-web-traffic-to-adobe-launch) and spoke regarding this at Adobe Summit 2019.Mentored two participants in the JADE (Junior Analytics Development Experience), establishing processes and routines to bring them from zero analytics knowledge to working effectively with web and mobile application teams.(https://www.telus.com/en/on/digital/blog/inside-jade-program-karen)

Conceived and documented requirements for enterprise data layer. Defined, deployed and managed the digital data capture roadmap for non-authenticated properties including customer facing applications. Using Adobe's Dynamic Tag Manager, worked with digital marketing needs to deploy the marketing technology stack, enhance the Adobe Analytics implementation and deploy 3rd party advertising pixels.Implemented analytics: Adobe Analytics, Google Analytics 360, A/B, multi-variate testing: Adobe Target, Maxymiser, data management platform: Bluekai, marketing networks: DoubleClick, Facebook, Twitter.Was part of the ‘Digital Marketing War Room’, a multi-discipline team using agile methodology, put in place to update digital marketing practices and kick start the bank's digital transformation.Lead Analyst for Adobe Analytics, responsible for most analysis, administration and enhancements. Was responsible for the education and data democratization program in digital analytics with respect to implementation and analysis. Within the Digital Factory, taught front end developers to tag with DTM, product owners to extract insights and data scientists on alignment with customer data.

Subject matter expert and advocate for two web analytics systems; SurfAid from IBM and then Omniture Sitecatalyst, now Adobe Analytics. Created reporting and analysis structures for internal stakeholders and provided consultative analytics services across the entire organization. Advised online banking group on industry best practices and helped them create meaningful key performance indicators. Worked with internal and external stakeholders towards improving search engine optimization of public website. Advised and consulted secured platform on analytics best practices to ensure enterprise key performance indicators are in place.

Transitioned Scotiabank.com from WebTrends analytics to SurfAid (later bought by Coremetrics). Responsible for content and acted as main contact with business lines for corporate information content including Investor Relations, Careers, Economics, and sponsorships.

Main point of contact between technical resources and website owners. Provided support for content management system including training of new users and project management of system enhancements. Created and maintained the first set of online standards for Scotiabank.com. Responsible for Investor Relations webcasts and updating of mutual fund rates and returns.