We are a socially and environmentally conscious craft cocktail bitters company located in the heart of the Napa Valley, CA. We make ultra premium craft cocktail bitters using local, fresh, organic ingredients and are committed to giving back to our community.

Napa Valley Distillery is the first and only distillery in the city of Napa, CA proper. I have had the pleasure, as part of the executive team, of conceiving, implementing, managing, and growing of 3 of our most significant and valuable revenue streams: Quarterly Club, eCommerce, and Retail. • Lead all email eCommerce, club, and retail channels and staff; increased sales in every channel by up to 34%• Effectively managed email eCommerce and marketing agency and achieved 125% of email revenue goals for YOY 2016• Launched and grew corporate events revenue channel; increased corporate event bookings from nothing to 80% capacity• Created new products and services that increased sales by 19%• Expanded club offering for a wider appeal and retention; expected revenue increase of 10%

• Launched website & grew email eCommerce revenue channel 400% YOY 2014/2015• Built email marking calendar & strategy for 2013-2018, followed plan and increased channel • Led retail sales staff to achieve 200% of acquisition goal in 2014, 120% in 2015• Performed marginal analysis and altered product mix to reach a 63% margin on club shipment box

+ Develop; implement yearly & monthly marketing & promotional strategy for wine clubs, ecommernce & greater CRM programs+ Create & manage wine club/CRM promotion budget for Domaine Chandon & Newton Vineyard to achieve $8M USD in annual revenue+ Oversee all aspects of Domaine Chandon's & Newton's wine club acquisition, conversion and retention+ Build Domaine Chandon's and Newton Vineyard's shipping schedule, & wine selections to achieve annual contribution requirements+ Manage CRM agency for Newton & Chandon: Achieved 141% of sales goal in 2011+ Analyze related reports to make recommendations for improving efficiencies & reducing cost of marketing collateral, shipping & fulfillment+ Coordinate cross-functional teams to enhance current & initiate new innovative sales channels + Present and gain internal buy-in from key stake holders regarding strategy & goals + Develop marketing fresh effective collateral for wine club sales, visitor center, e-commerce, wine club newsletter, e-newsletter for 80K members+ Forecast wine club growth & sales to determine future wine club exclusive wine requirements + Coordinate multiple projects simultaneously ensuring completion by target dates within budget + Manage dozens of vendors in order to achieve business needs of ecommerce, wine clubs and CRM programs within budget+ Assist in the design, implementation and content management of 3 new websites+ Support Chandon's & Newton's out bound sales agency: On target to exceed sales goals for 2012 + Lead wine club & customer service team of five during manager's eight-month absence in 2010 & during 3 months of 2011

+ Develop; implement yearly & monthly marketing & promotional strategy for wine clubs & greater CRM database + Create & manage wine club budget for Domaine Chandon & Newton Vineyard: $8M USD in annual revenue+ Oversee all aspects of Domaine Chandon’s & Newton Vineyard’s wine club acquisition, conversion and retention+ Build Domaine Chandon’s and Newton Vineyard’s shipping schedule, & wine selections to achieve budgetary requirements+ Manage CRM agency for Newton Vineyard; assist in the management of Domaine Chandon’s CRM agency: Achieved 141% of sales goal+ Trailblaze an all-encompassing CRM loyalty program + Analyze related reports to make recommendations for improving efficiencies & reducing cost of marketing collateral, shipping & fulfillment+ Coordinate cross-functional teams including PR, Brand Marketing, visitor center management, design, CRM agency, & finance + Present strategy & goals to various teams: director of hospitality, visitor center management, visitor center sales staff, wine club team+ Develop marketing collateral for wine club sales, visitor center, e-commerce, wine club newsletter, e-newsletter for 80K members+ Forecast wine club growth & sales to determine future wine requirements & current availability of inventory+ Coordinate multiple projects simultaneously ensuring completion by target dates within budget + Negotiate with multiple vendors in order to achieve business needs of wine clubs and CRM programs within budget+ Assist in the design, implementation and content management of 3 new websites: Increased web traffic by 37%, clicks by 59%, acquisition by 42%+ Support Domaine Chandon’s out bound sales agency: On target to exceed sales goals for 2011 + Lead wine club & customer service team of five during manager’s eight-month absence in 2010 & during 2 months of 2011

+ Develop; implement yearly & monthly marketing & promotional strategy for wine clubs, ecommernce & greater CRM programs+ Create & manage wine club/CRM promotion budget for Domaine Chandon & Newton Vineyard to achieve $8M USD in annual revenue+ Oversee all aspects of Domaine Chandon's & Newton's wine club acquisition, conversion and retention+ Build Domaine Chandon's and Newton Vineyard's shipping schedule, & wine selections to achieve annual contribution requirements+ Manage CRM agency for Newton & Chandon: Achieved 141% of sales goal in 2011+ Analyze related reports to make recommendations for improving efficiencies & reducing cost of marketing collateral, shipping & fulfillment+ Coordinate cross-functional teams to enhance current & initiate new innovative sales channels + Present and gain internal buy-in from key stake holders regarding strategy & goals + Develop marketing fresh effective collateral for wine club sales, visitor center, e-commerce, wine club newsletter, e-newsletter for 80K members+ Forecast wine club growth & sales to determine future wine club exclusive wine requirements + Coordinate multiple projects simultaneously ensuring completion by target dates within budget + Manage dozens of vendors in order to achieve business needs of ecommerce, wine clubs and CRM programs within budget+ Assist in the design, implementation and content management of 3 new websites+ Support Chandon's & Newton's out bound sales agency: On target to exceed sales goals for 2012 + Lead wine club & customer service team of five during manager's eight-month absence in 2010 & during 3 months of 2011