Head Of Business Development
New York, United States
In my role as Head of Business Development at musical.ly, I spearheaded initiatives that were instrumental in proving the platform's potential for monetization, ultimately leading to its successful acquisition by TikTok. My contributions included:-Securing a groundbreaking partnership with Coca-Cola, establishing a blueprint for future high-profile collaborations.-Developing and implementing a comprehensive go-to-market sales strategy that leveraged our expansive video inventory, tapping into the vibrant community of over 180 million 'musers' and celebrities.-Escalating the company's revenue from inception to an impressive $5 million in annual ad revenue.-Building and maintaining profitable advertising relationships with leading brands in entertainment and retail, such as 20th Century Fox, Warner Bros, Paramount, CW, Universal Pictures, Old Navy, and Nestle, aimed at engaging the Gen Z and young adult audiences.My strategic direction and execution in monetizing the platform were pivotal to showcasing its financial viability, leading to the acquisition by TikTok, a move that signified the platform's enormous market potential and impact