Ian Yao Email & Phone Number

Taiwan

Da'An District, Taipei City, Taiwan

Taipei

●Responsible for E-Commerce operation and product sale forecast estimation which reached the lowest bias of all trading channels.●In charge of digital ads creatives, landing pages as well as celebrity sponsored posts, TV product placement.●Using the Marketing Funnel strategy to renew ads creatives caused for CPA 30% decreased.●Reorg to optimize the E-Shop interface, bounce rate 15% decreased and 1.47 times conversion rate in duration.●Executed Landing Page improvement increased conversion rate 1.2 times and average session time 1.5 times.

Taipei

●Responsible for performance ads and landing pages, set up periodically review process as well as shut down high bidding keywords for budget-saving.●Digital ads budget control, shutting down high bidding keywords for budget-saving.●Arranged digital ads creatives and draft the idea of the products, which caused CTR to grow 13%.●Built-up long-term stable conversion rate creatives, well behaved last for 6 months.

Taipei

●Managed the IC stock according to customer further project demand, optimal the stock cost.●Built-up a well relationship between RD and Procurement, got the unexposed information and IC demand plan avoiding the stagnation cost of the inventory.●Successfully design in our IC to the client's project which previously used competitor's IC.

Taipei

●Responsible for monthly EDM, gained averaged 2.86 million in revenue per month.●Divided client's E-Commerce member in groups, using different text to contact with, and grew 2.1 times CTR.●In charge of the CNY campaign and achieved 1.5 times revenue than last year.●Proposed the idea of adding telephone-buy function in landing pages, which increased 1.3 times revenue than before.●Supervised every campaign through Google Analytics and pose the improvement strategy.

●Teamwork to accomplished 4 interning missions (APP / Marketing / Music / Microfilm).●Held campus and street events, popularized the latest Samsung mobile product.●As the PM of marketing mission led the team to be award as BEST TEAM.●Be the champion in the microfilm part mission due to the core concept aligned with the product features.