Iara Rios Email & Phone Number

Toronto, On, Ca

Toronto, On, Ca

- Implementing marketing and product strategies to grow consumer engagement at OPS. - Finding therapy seekers and consumers who may benefit from trying therapy and connecting them with our suite of solutions.

Toronto, Ontario, Canada

- Supporting Swyvl's mission to empower individuals to understand and embrace neurodiversity through immersive experiences. - Owning growth strategy and mechanisms.

- Built the foundation for a media product dedicated to vetted mental health videos.Developed Go-To-Market and ran internal content and product strategy and operations:- Established in-app content product framework, roadmap, and content distribution logic and rules.- Prepared teams, processes and product partnerships for AI and human assisted content moderation.- In-depth content and audience interest research & development, creator and therapist selection.

Toronto, Ontario, Canada

- Led market research and competitor analysis, identifying growth opportunities, and guiding strategy for TikTok’s largest content vertical.- Led strategy and measurement for regional programs (e.g. EduTok, Fashion TikTok, TikTok for Good). - Defined priority content verticals, impacting global content taxonomy and moderation.- Helped to guide product feature prioritization, news and publisher strategy, and creator strategy.- Significantly improved the reach, distribution, watch-time and quality of priority vertical content.

Toronto, Ontario, Canada

- Scaled engagement of strategic content verticals 1,200%+ YoY in Canada.- Architected content-driven business strategy for the broader Canadian team.- Used data-driven insights to influence senior leadership across sales, product, programming, p partnerships, marketing, PR, legal and GRO.- Led global audience research projects for the office of the GM and CEO, e.g. re: news strategy, clusters.- Led product adoption research and supported GTM strategy for key sub-products, e.g. 3 minute video.- Drove pronounced local market growth and the positive development of local content.- Drove strategy for DEI programs, e,g. Diverse Creator Council, Indigenous Creator Accelerator.

Toronto, Ontario, Canada

- Improved engagement of Canadian programming 1800%+ via A/B testing.- Helped to establish OKR and planning cadence for the broader Canadian content organization.- Developed business cases and cost/benefit analyses for all content initiatives for TikTok Canada.- Built strong partnerships locally, regionally and globally to advocate for the needs of our market, growing Canada > World and World > Canada consumption, significantly increasing Canadian content consumption, and improving Canadian moderation coverage 300%+. - Developed and established data sources, reporting and processes for all business, content and user research and analytics for Canada.

Toronto, Canada Area

Good News First was a media-tech company and AI-driven content product. TL,DR: Good News First focused on the research-backed goal of improving mental health and wellbeing through meaningful positive news stories about people and organizations making a difference. We sent daily stories to our readers, using AI to help filter mainstream news and ease curation.Prior to the development of the AI-based product, GNF operated as a video-based content platform.

Toronto, Canada Area

- Reduced new MRR churn by 82%- Increased NPS (Net Promoter Score) by 53%- Reduced Customer Success Queries by 25%- Transitioned team to new methodology, improving culture and cross-functional processes.

Toronto, Canada Area

- Lead the creation of a Social Listening Certification Course for higher education in partnership with the University of South Carolina. The course became part of both undergraduate and graduate curriculums and served as an educational entry point for the product.- Led foundational user and product research, establishing core product use cases and user personas. - Helped create a new brand identity and brand voice: leading internal workshops to establish values, mission, and identity, and later crafting relevant narratives for a new, more authentic brand.- Led content creation, content management, and content distribution efforts.

Toronto, Canada Area

Created a repertoire of interviews of how clients such as the World Wildlife Foundation, the Smithsonian, and John Hopkins University used our software to achieve key business targets. The interviews served as initial market research into understanding core product use cases.

Toronto, Canada Area (Remote)

Documentary-style invention series on PBS.- Digital content creator and marketer as Season 1 goes to air- through pickup, underwriter pitches, and nationwide launch.- Digital creator and on-set production support for Season 2.

Kansas City, Missouri Area

Video Production Company. - Production support for TV Series, "Steamboat Malta", optioned by BBC Worldwide- Production and set support for documentary, commercial and corporate video content.- Copywriter for several regional broadcast commercials and online content pieces.

São Paulo Area, Brazil

On-set production and casting assistant during the 6-city tour and audition period of Brazilian reality television shows “Idolos”, and “Idolos Kids”.

Bachelor Of Arts - Ba, Major In English Language And Literature, Major In Philosophy

Completed Honors BA Double-Major (4 year programme) in 3 years. Dean's Honours List: 2012-2015 Western Scholarship of Distinction

Certificate In Mandarin Language Studies, Mandarin Chinese

(Bilingual) International Baccalaureate Diploma

Activities and Societies: - President of Student Government - Model United Nations 2007-2011. THIMUN- Hague conference (2010).