Iara Veiga

Iara Veiga Email and Phone Number

Strategic Marketing | Innovation | Sales | Customer Experience | LATAM @ SPRIM PRO
Iara Veiga's Location
São Paulo, São Paulo, Brazil, Brazil
Iara Veiga's Contact Details

Iara Veiga work email

Iara Veiga personal email

About Iara Veiga

Senior Strategic Sales & Marketing professional with broad experience in Nutrition & Health, Biosciences, Food & Beverage, B2B, and B2C, in Brazil and Latin America.Results-oriented and customer focus with proven ability to lead cross-functional teams to exceed sales targets.Resilient and comfortable working internationally with multiple cultures and market environments.Ability to solve complex problems to deal with new scenarios and multiple business contexts in Latin America and globally.Critical thinking to identify trends, transforming Big Data into Insights, using Machine Learning and AI tools.Cognitive ability to navigate in an interconnected digital world, leveraging customer lifetime value.Strategic and tactical vision, leadership profile, and skilled teamwork.CORE ACCOMPLISHMENTS:Responsible for 35% of total business revenue, achieving double-digit growth in Latin American countries.Participation in the P&L management of up to USD500 million working closely with financial partners to analyze strategy, margins, and mix of products and services.Developed compelling value propositions for key industries (Dairy, Beverage, Bakery, Dietary Supplements) and consumer segments with 15% growth in revenue for NPD. Worked in close collaboration with innovation centers and cross-functional teams to develop and launch products and services.Increased conversion of the project pipeline by 25% through Marketing Campaigns for industry stakeholders.Implementation of Digital Strategies with a 30% increase in the impact of media impressions (e-mail, social media and, website).

Iara Veiga's Current Company Details
SPRIM PRO

Sprim Pro

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Strategic Marketing | Innovation | Sales | Customer Experience | LATAM
Iara Veiga Work Experience Details
  • Sprim Pro
    Senior Manager Marketing Strategy
    Sprim Pro Aug 2020 - Present
    New York, Ny, Us
    Results Driven: Responsible for customer acquisition and retention and customer experience. Lead the development of services to Food Ingredients and FMCG Global & Regional AccountsStrategic Guidance: Project team leader in Food Ingredients, Sweetening Systems & Nutrition Lead cross–functional teams: strategy, innovation, and customer experience.Digital transformation: Implementation of virtual interactive digital omnichannel strategy for all stakeholders in the value chain. Business Acumen: Brand positioning, go-to-market strategy value chain assessment. Consumer Insights: Development of concepts and VPs to health & nutrition
  • Purecircle
    Strategic Marketing Manager - Latam
    Purecircle Aug 2016 - May 2020
    Chicago, Il, Us
    The world’s leading producer of high purity Natural Ingredients for the foodand pharmaceutical industries. Focusing on research, development, science, andbreakthrough innovation. Company's shares listed on the London Stock Exchange. Global operations and production plants in Asia.RESULTS ACHIEVED Results Driven: Achieved 15% growth in revenue via the development, implementation, and execution of Regional Strategic Plans aligned with Global Strategy. Responsible for managing FMCG Global and Regional Accounts for key Industries: dairy, beverages, bakery, confectionery, and consumer segments: General Health & Wellness, Sports Nutrition, Weight Management, Clinical Nutrition, and among others.Business acumen: Positive impact of 25% (new projects) in the project pipeline via the development and Implementation of Industry Marketing Campaigns. Responsible for managing LATAM regional pipeline and CRM via SFDC and other tools. Leadership: 10% growth in gross margins through guidance to sales teams on value proposition and pricing. Management of the Regional P&L and Budget and Business discussions with Senior Leaders.Digital Marketing: 30% increase in media impressions via the implementation of Marketing Communications Plan with key opinion and industry leaders.Customer-Centric: Increase in customer engagement via Innovation days, insight presentations at Key Accounts focusing on customer retention, and CLV.
  • Ixl Center - Center For Innovation, Excellence And Leadership
    Strategic Planning Manager - Latin America
    Ixl Center - Center For Innovation, Excellence And Leadership Jul 2015 - Jun 2016
    Cambridge, Ma, Us
    Results Driven: + 10% growth in regional projects vs previous FY.Strategic Guidance: Led innovation projects in food & nutrition pharmaceutical, chemical,, agriculture, and biotech industries.Business Acceleration: Global innovation projects with other regions, North America & EuropeBusiness Acumen: Conducted specific feasibility studies: brand positioning, go-to-market strategy value chain assessment.Leadership: Responsible for new client acquisition in the region, marketing initiatives, and corporate partnershipsPipeline Management via SFDC.
  • Dupont Nutrition & Biosciences
    Regional Marketing Marketing Manager - Latin America & South Africa
    Dupont Nutrition & Biosciences Nov 2001 - Nov 2014
    Wilmington, De, Us
    Results Driven: Achieved 25% growth managing the main line of products in Latin America Business Acumen: +10% growth via development of the Regional Strategic Plans (Latin America and Sub-Saharan Africa) for core industriesJoint process with Packaging Solutions.Leadership: Global projects with other regions: North America, EMEA, Asia Pacific. Customer Focus: 20% growth in the project pipeline via Industry Marketing Campaigns with trends & insights Innovation: Positive impact of 10% Growth in sales of New Product Development via leadership and strategic guidance to cross-functional teams (Sales, Product Line/Services, Regulatory, Communications, Innovation, R&D).
  • Danone
    Brand Manager
    Danone Jan 1997 - Aug 2000
    Paris, Fr
    Danone (Royal Numico N.V) Multinational Company with focus on Dairy, Bottled Water, Medical Nutrition & Early Life Nutrition. Sales: EUR 21,3 Billion (2014), 104.000 Employees. • Business Plans development for food supplement and infant formula business;• Guidance to advertising agencies (Brand Strategy, Medical detailing and Marketing Campaigns, Collaterals);• P&L results and Financial Forecast Analyses;• Development of channel strategy: retail and institutional• Responsible for training and strategic guidance of sales and merchandising Teams.
  • Ansell
    Marketing Manager
    Ansell Jan 1994 - Dec 1996
    Iselin, New Jersey, Us
    Ansell International (Pacific Dunlop Group) Multinational Company with businesses in Health Care, Chemical, Automotive, Life Science & Electronics, Utilities, Machinery and Equipment. Sales: USD 1,6 Billion in 2014.• Business Plan development for Medical Devices business unit;• Development of the Marketing and Operational Plan;• Marketing Budget management; • P&L and forecast analysis; • Channel Strategy development: governmental agencies, health care system public and private;• Responsible for training and Strategic Guidance to sales teams.• Guidance to advertising agencies (Brand Strategy, Medical detailing and Marketing Campaigns, Collaterals).

Iara Veiga Skills

Strategy Marketing Strategy Market Research Customer Insight Product Development Business Strategy Marketing Cross Functional Team Leadership Marketing Research New Business Development Management Leadership Marketing Management Product Marketing Strategic Planning Business Planning Sales Project Planning Digital Marketing Negotiation Competitive Analysis Online Marketing Integrated Marketing Market Analysis Business Development Market Planning Marketing Communications Project Management Team Leadership Brand Marketing Communications Planning Digital

Iara Veiga Education Details

  • Stanford University Graduate School Of Business
    Stanford University Graduate School Of Business
    Focus On Strategic Planning
  • Bsp - Business School São Paulo
    Bsp - Business School São Paulo
    Strategy
  • Faap - Fundação Armando Alvares Penteado
    Faap - Fundação Armando Alvares Penteado
    And Related Support Services

Frequently Asked Questions about Iara Veiga

What company does Iara Veiga work for?

Iara Veiga works for Sprim Pro

What is Iara Veiga's role at the current company?

Iara Veiga's current role is Strategic Marketing | Innovation | Sales | Customer Experience | LATAM.

What is Iara Veiga's email address?

Iara Veiga's email address is ia****@****ail.com

What schools did Iara Veiga attend?

Iara Veiga attended Stanford University Graduate School Of Business, Bsp - Business School São Paulo, Faap - Fundação Armando Alvares Penteado.

What skills is Iara Veiga known for?

Iara Veiga has skills like Strategy, Marketing Strategy, Market Research, Customer Insight, Product Development, Business Strategy, Marketing, Cross Functional Team Leadership, Marketing Research, New Business Development, Management, Leadership.

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