With a solid Sales and Marketing background, I specialize in trade marketing, distribution strategies, and consumer activation. My experience spans from executive roles to leading trade programs and national-level initiatives. As an Area Field Marketing Manager, I crafted engaging consumer programs within budget constraints. Previously, as an Area Sales Manager, I optimized distribution channels and managed sales metrics. Currently, as Lead Manager in Business Readiness, I drive new distribution models and prioritize cost-effective strategies for revenue growth. Launching distribution houses underpins my approach of meticulous groundwork and seamless coordination to ensure performance and satisfaction.