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Strategic, customer-focused Chartered Marketer with many years' experience successfully helping brands grow. Strong creative, insight, data and digital knowledge, Fellow of the Chartered Institute of Marketing and twice voted among the top 10 'Marketers of the Year' at the FS Forum Awards.Degree in psychology, several marketing qualifications and a fascination for behavioural science. Author of three successful business books, winner of a number of awards and infrequent speaker at conferences and training events all over the UK. Previously worked on brands such as Alfa Romeo, Avis, B&Q, Cow & Gate, Dyson, Jaguar, Halifax, Lloyds, Nando's, Next, Oxfam, Which? and Zurich.
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Chief Marketing OfficerPure Cremation Ltd Nov 2023 - PresentAndover, Hampshire, GbResponsible for the marketing at this market-leading business to help achieve substantial year-on-year growth. This includes the strategy and tactics across product, price, place and promotion to increase market size and grow market share. -
Chief Marketing OfficerSunlife Nov 2021 - Nov 2023Bristol, England, GbResponsible for the marketing strategy, brand, advertising, media, content, SEO, UX and PR across all products for acquisition and CRM. -
Marketing DirectorSunlife Jan 2017 - Nov 2021Bristol, England, GbResponsible for driving forward the marketing strategy, brand, advertising, content, SEO, UX, PR and CRM at SunLife, part of the Phoenix Group (a FTSE 100 company). Registered with the FCA as SMF10 for SunLife and one of the winners of the Phoenix Group Chairman's Award in 2019. -
Head Of Brand, Communications And PrSunlife Mar 2014 - Jan 2017Bristol, England, GbResponsible for the brand strategy, content marketing, advertising and PR at SunLife. Part of the team which led an award-winning rebrand of the company in 2014 and which has seen SunLife's awareness and consideration levels rise consistently since, without increasing the overall £50M a year marketing spend. -
Marketing ConsultantSodium Apr 2013 - Mar 2014Sodium is a brand and communications marketing consultancy, helping clients develop both their brand strategy and creative communications which grow their business.We also run stimulating client workshops, speak regularly at conventions and events and we're registered for training with the Chartered Institute of Marketing. -
Creative PartnerTangible Mar 2007 - May 2013Cheltenham, GbBoard director and creative partner at this integrated marketing agency. Responsible for building and leading an award-winning creative department developing integrated campaigns for iconic brands. -
Head Of CopyIndicia Jan 2005 - Feb 2007London, England, Gb
Ian Atkinson Skills
Ian Atkinson Education Details
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University Of BristolPsychology -
Oxford College Of MarketingMarketing -
Digital Marketing InstituteDigital Marketing -
Marketing Week Mini Mba With Mark RitsonMarketing -
Squared OnlineDigital Marketing -
University Of BristolPsychology
Frequently Asked Questions about Ian Atkinson
What company does Ian Atkinson work for?
Ian Atkinson works for Pure Cremation Ltd
What is Ian Atkinson's role at the current company?
Ian Atkinson's current role is Chief Marketing Officer.
What is Ian Atkinson's email address?
Ian Atkinson's email address is ia****@****ail.com
What is Ian Atkinson's direct phone number?
Ian Atkinson's direct phone number is -
What schools did Ian Atkinson attend?
Ian Atkinson attended University Of Bristol, Oxford College Of Marketing, Digital Marketing Institute, Marketing Week Mini Mba With Mark Ritson, Squared Online, University Of Bristol.
What skills is Ian Atkinson known for?
Ian Atkinson has skills like Integrated Marketing, Creative Strategy, Copywriting, Marketing Communications, Creative Direction, Digital Marketing, Brand Development, Marketing, Advertising, Email Marketing, Digital Strategy, Strategy.
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