Ivan Ballesteros Email & Phone Number

Chicago, IL, US

New York, US

New York, US

Indianapolis, Indiana, US

Boston, Massachusetts, US

London, GB

• Manage and execute Display, Programmatic Display, and OLV campaigns
• Research, vet and managed prospecting and existing vendors to achieve and exceed client goals
• Manage and mentor junior staff with day-to-day activities
• Works closely and built strong relationships with Digital teams, Client Services, Strategy teams to execute clients' strategic plans
• Maintain proficient knowledge of industry standard platforms to execute display campaigns such as DV360, Campaign Manager, and Prisma
• Assist in on boarding new clients to programmatic platforms and ensuring proper setup

New York, NY, US

• Interacted with clients and supported presentations, led meetings and walk the client through reports and educate clients with best practices, supporting strategies and performance outcomes.
• Maintained and monitored keyword bids, daily and monthly budget caps, impression share, quality score and average position
• Executed timely billing and reconciliation.
• Spearheaded testing of various Audience types to optimize campaign performance and increase scale through alternative types of targeting.
• Supported the generation new paid search campaigns, ad groups, keywords, audience and geo targeting
• Generated weekly and monthly client reporting for all major metrics, goals tracking and paid search initiatives with actionable insights and next steps.

New York, NY, US

• Perform daily account management on Google AdWords, Yahoo, Bing for clients.
• Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, average position and other important metrics.
• Provide creative copy suggestions.
• Provide recommendations and execute strategies for various facets of paid search such as; campaign structuring, keyword opportunities, location and browser targeting in accordance with client goals.
• Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
• Generate weekly and monthly client reporting for all major metrics, goals tracking, paid search initiatives.

Chicago, Illinois, US

• Negotiated prices for advertising space in print, broadcast media (TV, Radio) and Internet job boards.
• Utilized media reports media ratings and print circulation to determine the most appropriate placements for ads
• Monitor ad placements to ensure that vendors comply with the terms of their agreements.
• Ensured that budgets are in accordance with the client's request and invoices are paid promptly
• Coordinating with clients to design media plans and set budgets along with selecting media outlets most suitable for clients and their specific needs.
• Created Twitter Pilots to test specified markets to further increase social media engagement.

• Assisted with proposal presentations
• Executed social media promotions for upcoming events
• Assisted in the development of new events designed to attract more customers
• Maintained social media presence of various platforms (Twitter, Instagram, Facebook)
• Promoted Restaurant to various business for increased traffic